116 



The Florists^ Review 



May 19, 1921 



MEMORIAL DAY SPECIAL 



Lilies (One stem 4 to 5 flowers. ) per dozen stems, 



Calla Lilies per 100. 



Roses, Carnations; excellent quality each, 



Cecile Brunners per lOO, 



Gladioli, Baby per 100, 



Gladioli per 100, 



Margruerites, Gypsophila, Strawf lowers, per dozen bunches. 



Calendulas; Stocks, etc per dozen bunches, 



Statice per bunch, 



Russian Rat Tail per bunch, 



Greens — Asparagus plumosus, Adiantum per bunch, 



Woodwardia per 100, 



Dry Flowers — Acroclinium per dozen bunches, 



Helichrysum per dozen bunches. 



United Flower & Supply Co., Inc., 



^^'ilTd ship%"r" 448 Bosh St, SAN FRANCISCO, CAL. 



Lilies, Irises, Tulips, Roses, Etc. 



CUT GREENS. 



DOMOTO BROS. 



WHOLESALERS- SHIPPERS 



440 BUSH STREET, 



PHONE 

 Douglas 3249 



SAN FRANCISCO, CALIF. 



& Co. expect to have plenty of gladioli 

 and roses for Memorial day. 



Carnations and roses will be the spe- 

 cialties of the Growers Cut Flower Co. 

 for Memorial day. . r Ann 



Domoto Bros, will have at least 5,000 

 cut Easter lilies for Memorial day. 



A carved bluebird went out on every 

 Mothers' day basket from Joseph s, 

 despite the rush of business. 



F C Jaeger is at home ill, but it is 

 hoped that he will be out again shortly. 

 The Jaeger stores were closed Sunday, 

 May 8, because the Mothers' day rush 

 had cleaned out stock the day before. 

 The association had suspendea the bun- 

 day closing rule for that day. 



Fred Bertrand, the Palace Hotel Flo- 

 rist, made especially fine decorations 

 for the wedding of some prominent 

 Chinese, at the Palace. The contract- 

 ing parties and their guests wore 

 American costumes and all wore bouton- 

 nieres or corsage bouquets. The bride s 

 bouquet was of white roses. 



Frank D. Pelicano has returned to 

 Byron Springs. M. M. 



SEATTLE, WASH. 



The Market. 



A Mothers' day trade which set a 

 record locally proved the climax of last 

 week, with an incalculable number ot 

 eases developed where the trade could 

 be directly traced to "Say It with 

 Flowers" and to the florists' advertis- 

 ing for that day. The trade this sea- 

 son was featured by the large number of 

 early orders placed for transmission to 

 out-of-town florists, nearly every firm 

 being in a position to report a sub- 

 stantial increase over previous years on 

 this score. 



As usual, there were not enough carna- 



H. PLATH 



"The Ferneries" 



Lawrence and Winnipeg Avenaes 

 SAN FRANCISCO, CAL. 



Write for wholesale list of 



FERNS, KENTIAS and 

 PRIMULA OBCONICA 



tions to go around, but this year the 

 trade in carnations did develop one 

 rather startling feature. The California 

 stock came through in better shape 

 than ever before and those florists who 

 bought stock in the south were able to 

 realize a nice turnover. Tulips proved 

 the next best seller and roses were more 

 than popular. There were plenty of nar- 

 cissi on hand for the holiday, but buy- 

 ers failed to develop the interest in 

 this item which had been expected. A 

 part of this can be traced to the fact 

 that there was so much amateur competi- 

 tion this year. Many amateur gardeners 

 set out their fields to narcissi and 

 turned street-corner peddlers at low 

 prices when they found the trade with so 

 much full-priced stock on hand that it 

 could not buy their offerings. 



With the exception of oflf-grade prim- 

 roses and high-priced rhododendrons, 

 there was a scarcity of potted stock, and 

 dealers say they could have moved 

 much more had it been available. Many 

 florists found that, when customers 

 learned carnations would be scarce, their 

 interest at once swung to a medium- 

 priced potted item. There has been a de- 



Onr Winter 

 Orchid- 

 '^^ fliwering 



»re now grown by over 8000 commercial flo- 

 rists. Thej have no equal. Send for list. 



Antin C. Zvplanek & Sons, "-"^iiS^ 



Richard Diener Company 



INC. 



Originators and Growers 

 of the Largest and Finest 

 Gladioli and Petnnias 



Catalognm on Rmqatat 



KENTFIELD 



Marin County CALIFORNIA 



Mention The BeTlcw when you write. 



mand for ferns and several firms report 

 a big movement of potted palms. 



The situation affecting roses presents 

 nothing new worthy of comment. Some 

 improvement is seen in the late cuts 

 of Rose Premier, but this is still short 

 of normal. Butterfly is making an ex- 

 cellent showing and California Bride 

 roses were a popular novelty. 



