38 



The Fbrists^ Review 



May 26. 1921 



Bros. 



30 East 

 Randolph Street 



CHICAGO 



Wholesale Growers^of 



CUT FLOWERS 



WE ARE IN FULL CROP 



For June Weddings and Commencements 



Large Supplies of the Popular New Roses and Carnations 



was agreed that the demand would be 

 the largest ever known and that the 

 supply would be much less than usual, 

 principally due to a shortage in peonies. 

 The heat wave changed all that. A week 

 before Memorial day it was the con- 

 sensus that there will be enough flowers 

 to go around. The new view is based, 

 first, on increased supply and, secondly, 

 on decreased demand. The local peonies 

 will be in; indeed, some near-by crops 

 came in last week. Say there will be 

 60,000 to 75,000 dozens more peonies 

 than were expected; that will go a long 

 way toward relieving a shortage of other 

 flowers. But of course the cuts of most 

 other flowers also have been increased. 

 A large number of orders from out of 

 town have been booked, but Memorial 

 day has earned a reputation of being a 

 last-minute day, and the increase in sup- 

 ply here, due to the weather, means an 

 increase in the supply at other places 

 and a consequent lessening of the need 

 for calling on this market. 



The weather for the last four davs 

 before the holiday, May 26 to 29, will 

 be a big factor in determining the size 

 of the demand and the completeness of 

 the cleaii-uji. Given cool weather, the 

 rush of last-minute orders is likely to 

 be the greatest ever known. With high 

 tomporatiiic the buyers may not feel like 

 taking many chances. 



The market will be wide open Sunday. 

 May 29. There will be heavy shipping 

 that day. May ?,0 most of the wholesalo 

 houses will be open only until noon. 



Various Notes. 



One of the problems of the commission 

 houses this month is that of finance. 

 Collections are not so brisk as they 

 might be, and the banks are reluctant to 

 increase loans, but growers must be paid 

 weekly. Some of the commission houses 

 will run up sales records of from .$100,- 

 000 to .$200,000 for May, eighty-five per 

 cent of which goes out to growers and 

 a good bit in wages ari?I rent, with little 

 of that money coming back until about 

 the middle of June. It takes capital and 

 credit. 



Because of "the warm spell the Gould 

 ''o., which had not expected to be in. 



We lived, felt dawn, saw 

 sunset glow, loved and 

 were loved and now we 

 lie in Flanders Fields. 



was able to cut about l."),000 dozens of 

 peonies at Onarga for Memorial day. 



Henry Wittbold & Son have the order 

 for the elaborate decoratioas for the ap- 



