46 



The Florists' Review 



May 26, 19^1 



congratulated ou inaugurating this 

 show, which will be one of the largest 

 held in these parts. 



E. P. Hostetter, Manheim, Pa., is still 

 cutting peas of fine quality. 



H. K. E. 



PHILADELPHIA. 



The Market. 



Those whose enjoyment of business 

 depends on bargains have had a glorious 

 week. Those who have to account for 

 the flowers entrusted to their care have 

 had a trying time. The supply of 

 really good flowers has been in excess 

 of the demand. The difficulty in dis- 

 posing of them has been increased by 

 the large number of poor flowers that 

 have been coming into the market. 

 Many of the retailers say that business 

 has been excellent. There have been 

 many decorations, as well as the regu- 

 lar everyday demand. 



The supply is chiefly made up of 

 peonies and roses. Carnations occupy 

 third place. Peonies have been at 

 their height. The crop is exceedingly 

 small, owing to the frost that followed 

 Easter, but the warm weather brought 

 flowers into bloom so rapidly that it 

 seems more than likely that they will 

 be all over by Memorial day. The mar- 

 ket has been considerably relieved by 

 heavy shipping orders. Roses are ex- 

 tremely fine. The difficulty of the 

 wholesalers consists in getting any- 

 thing like value for the fancy stock. 

 There is no demand for flowers over the 

 medium length. The happiest solution 

 appears to be to send fancy stock to 

 the regular customers at something like 

 the prices of the medium grades, rather 

 than to use the medium and shorter 

 grades in the transient sales. There 

 are few orchids, a little valley and 

 some fine outdoor sweet peas. Lark- 

 spur and callas are diminishing, but 

 Easter lilies are in good form. The 

 south is sending the last of the Spanish 

 irises and some good gladioli. 



Prospects for Memorial Day. 



The outlook, one week in advance of 

 the last great floral holiday of the sea- 

 son, is that there will be a heavy out- 

 of-town demand for Memorial day. 

 This opinion is based on the large sales 

 of poppies, made of muslin, by the sup- 

 ply houses. These poppies are to be 

 used as boutonnieres by the members 

 of the Americiui Legion and in wreaths 

 at the ('ciiicteries. Retailers have been 

 somewhat embarrassed by the orders 

 for natural poppies, which, for the sake 

 of their reputations, they have cour- 

 teously declined. The general feeling 

 is that the late war will make Memorial 

 (lay mean more to our people than it 

 has for many years and that the use of 

 flowers at that time will increase for 

 the next few years. 



Planting Season. 



It is difficult to report correctly the 

 planting season, because the great mass 

 of stock used in this way does not go 

 through the wholesale centers, but is 

 retailed by the growers direct to the 

 consumers* usually in small quantities. 

 The careful survey of this scattered 

 field has brought out a few facts. The 

 cold weather in the beginning of May 

 made planting this season later than 

 usual; it is now in full swing. Much 

 of the stock is not so fine as it was 

 l;ist year. 



The demand for Cut Flowers during June will 

 be largely for 



WEDDINGS and 

 SCHOOL COMMENCEMENTS 



You will need good flowers for that kind of work 

 and you are absolutely safe in depending on us for 

 the Best that the season affords. We especially 

 recommend: 



PEONIES 



in white, light and dark pink. We guarantee 

 every flower to be in perfect condition when packed. 



RUSSELL 



the largest supply in Philadelphia you will find 

 with us. The Best of all the pink Roses during 

 the warmer months of the year. 



VALLEY r ORCHIDS 



EASTER LILIES 



GLADIOLI 



DELPHINIUM 



At this time of the season, it is always advis- 

 able to place your orders early. It is quite an 

 advantage to place your order where there is a re- 

 liable source of supply and where your orders have 

 personal attention. 



THE LEO NIES>SEN CO. 



Wholesale Florists 



Branches: 1201-3-5 R.e. St. 



WASHINGTON "lT,ll-fcA.Ul2iL"rTlA 



PEONIES ROSES 



CARNATIONS 



SWEET PEAS DELPHINIUM 



VALLEY TEN-WEEK STOCKS 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



OuiMotto''The Golden Rule" 



1615 Ranstead Street, PfaUadclplita 



