56 



The Rorists^ Review 



May 26, 1921 



l l Pacific Coast Department | 



Fullerton, Cal. — T. B. Eobertson says 

 that while the flower business has been 

 a bit slow since Mothers' day, it has 

 been well made up for by an abundance 

 of landscape work which keeps all busy. 

 The nursery and greenhouses are attrac- 

 tive now. H. E. E. 



LOS ANGELES, CAL. 



The Market. 



Last week was a quiet one generally, 

 although many retailers report a good 

 d'cal of funeral work. Stock of all kinds 

 was plentiful and of good quality, but 

 bargain sales were necessary to get rid 

 of some of it. The peddlers' wagons 

 bore signs on carnations, "Four dozen 

 for 35 cents," and, although the stock 

 was such as no reputable retailer 

 would use, yet it hurts business when 

 such signs are seen. Eoses keep up 

 well and, while the cut is ample for all 

 requirements, few are wasted. Cut 

 Easter lilies are in fair demand for 

 funeral work and there are large num- 

 bers on the market. Statice is meeting 

 with a demand that is unprecedented 

 in the history of the business here. 

 Candidum lilies are shown, but are not 

 plentiful. Gladioli, both of the hybrid 

 gandavensis types and the dwarf or 

 baby types, are now in considerable 

 abundance, the price of the latter espe- 

 cially having taken a big drop. Each 

 year sees less of America and more of 

 the larger, more showy types. Shasta 

 daisies are not up to the usual standard 

 either for size or length of stem. Val- 

 ley, orchids, sweet peas, Cecile Brunners 

 and other corsage flowers are plentiful 

 and prices favor the buyer. With the 

 passing of the smaller bulbous stock, 

 there is a better demand for other 

 small flowers in the line of daisies, 

 cornflowers, stocks and similar kinds. 

 Eeally good plumosus, fit for long-dis- 

 tance shipping, is not seen everywhere, 

 but there is plenty of second-grade 

 stock that is good enough for rough 

 use. Other greens are plentiful. 



Various Notes. 



At Wright's Flower Shop the usual 

 fine display of water lilies is being 

 made. These came mostly from the 

 veteran Hollywood grower, C. Sturte- 

 vant, originally from the east and a 

 pioneer water lily grower in this coun- 

 try. There are many wonderful varie- 

 ties which attract a great deal of atten- 

 tion at this busy store everv summer. 



At the Dostal-Wolters Flower Shop, 

 the Mexican "Cape d'Or, " Solandra 

 guttata, is being shown. While not 

 commercially of value, this flower 

 always attracts a good deal of attention 

 when exhibited. Its large yellow blos- 

 soms are distinct and showy. Harry 

 Morgan has returned to this store, his 

 stay in San Francisco being short. He 

 has purchased a home at 1825 West 

 Forty-third street and has decided to 

 stay in Los Angeles. Among the fine 

 stock shown here this week are some 

 excellent Lilium candidum. 



The writer happened to be in the 

 Broadway Florist's store early in the 

 week, when the daily supply of roses 

 was being sorted, and it looked more 



like the supply for a wholesaler or 

 market than for a retailer. Hundreds 

 of fine flowers of every variety were 

 included. D. Stathatos says he is well 

 pleased with the way business keeps 

 up, especially in funeral work. 



Adam Kaspar, head shipper for the E. 

 C. Amling Co., has decided to leave for 

 the middle west early next month and 

 hopes to stay until about September. 

 He expects to visit Salt Lake City, 

 Kansas City, Denver and Chicago en 

 route. At the store a considerable force 

 is kept busy making up wreaths and 

 bouquets of statice and strawflowers, 

 but at that it is found dif&cult to keep 

 up with the big shipping demand. 



July 1, Lichtenberg 's will open a 

 new store in the Arnold building, at 913 

 West Seventh street. A few years ago 

 it would have seemed like going out in 

 the woods to open in this location, but 

 Seventh street has developed more 

 rapidly than any other street west of 

 Broadway and is rapidly becoming one 

 of the busiest spots in the city. 



Fred Howard and a party of friends 

 have left for a fishing trip up the 

 Sespe. A week at the hot springs is 

 also planned. F. Hooper, of the How- 

 ard & Smith staff, was in the party and, 

 as he has not been in the best of health, 

 the vacation will be of great benefit to 

 him. 



Some attractively made up shields 

 along with other work were noted at 

 the Athletic Club Florist store. 



A large business has been developed 

 by Albert Goldenson, mailing bouquets 

 of strawflowers and statice. Large 

 loads leave the store several times 

 daily. 



C. J. Groen has been successful this 

 season with baby gladioli at his new 

 grounds north of the Whittier road. 

 He is figuring on adding two new green- 

 houses 60x100 feet to his range at 

 Montebello. 



The growers of W. Armacost & Co. 

 have struck it right again for Memorial 

 day, a splendid cut of long-stemmed 

 roses coming in just on time, and, what 



Wreaths for Decoration Day 



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