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II 



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BRIDES' BOUQUETS 



OF MANY KINDS 



Not only as the spice of life, hut also as a matter of profit and artistic 

 achievement for the florist, variety is to he recommended. And in June, 

 what more natural than the hride's bouquet, in its course from valley to 

 variety, for the suhject of discussion? 



■ ! 



anps^sMEiiS 



UNE is the month of 

 brides, in popular estima- 

 tion at least, although 

 many florists report hav- 

 ing had during some 

 months this spring as 

 heavy a business as they 

 expect to enjoy in the re- 

 puted nuptial period. Ob- 

 serving both the tradition 

 of belief and the actuality of practice, 

 in point of view of time, this article in 

 the month of June tells of brides' bou- 

 quets for various times of year. 



When brides used to look upon June 

 as the only month for weddings, florists 

 used to regard roses and lilies of the 

 valley as the only flowers for the bridal 

 party. Nowadays brides choose their 

 wedding dates from among the other 



eleven months of the year as well as 

 June, and florists have come to use 

 many other flowers besides the tradi- 

 tional staples. The bouquets which il- 

 lustrate this article are none of them of 

 those flowers. Not that roses and val- 

 ley are not much used today, for they 

 are. The purpose of showing these and 

 suggesting other bouquets not of the 

 customary flowers is to acquaint all flo- 

 rists with the possibilities of pleasing 

 their customers by suggesting some- 

 thing out of the ordinary for the bride 

 and her bridesmaids to carry. 



From Valley to Variety. 



There is souhd reason in this and 

 profit for the florist. 



In the old days, when valley invaria- 

 bly composed the bride's bouquet, the 



florist who wished to achieve something 

 better or more distinctive, either for his 

 own satisfaction or to meet the demand 

 of the customer for "something better 

 than So-and-so's bouquet," could do 

 but two things; he must either exercise 

 a vast amount of time and thought in 

 the arrangement — and perhaps effect 

 but slight variation apparent to the un- 

 tutored eye — or he must add to it still 

 more valley, making tlie bouquet a 

 bulky affair. 



To meet the request for "something 

 different," some florists tried other 

 flowers, first for the bridesmaids' bou- 

 quets and eventually for the bride's 

 precious burden itself. Sweet peas were 

 one of the first substitutes. When the 

 war came and the importation of valley 

 pips was gradually shut off, so that 



. White^Lilac, Miltonias and Cattleyas. 



White Cyclamens, Freesias and Narcissi. 



