16 



The Florists' Review 



JUND 2, 1921 



blooms of this flower became worth 

 their weight in silver if not in gold, 

 urgent necessity became the mother of 

 invention in florists' bruins, and many 

 departures were made from the time- 

 honored flowers in wedding bouquets. 

 Today the variety is wide. 



The florist's own ingenuity and taste 

 govern more than tradition in the best 

 flower shops nowadays. The use of the 

 blooms of each season, instead of mo- 

 notonous repetition of year-around 

 staples, has become more and more gen- 



eral. Nor is anything lost in dignity 

 and beauty thereby. Consider the two 

 bouquets in the illustrations on the pre- 

 ceding page. No bride could ask bet- 

 ter. Indeed, they were, in fact, carried 

 by two brides in New York's best fami- 

 lies, to whom they were furnished by 

 Max Sehling, whose ability in achiev- 

 ing distinctive floral effects is well and 

 widely known. These bouquets are both 

 of spring flowers, and each florist may 

 ask himself if he had brides' bouquets 

 of spring flowers in the last three 



months or if he failed to see the oppor- 

 tunity for them. 



Many Opportunities. 



In addition to the flowers shown in 

 these illustrations, many others have 

 been employed in the brides' bouquets 

 by some of the leading florists of the 

 country. Snapdragons have been 

 used to splendid effect. Gladiolus 

 blooms admit of many effects, because 

 of the numerous dainty shades and 

 markings. The spikes may be short- 

 ened, or the florets may be pulled off the 

 spike and wired in place in the midst 

 of accompanying blooms. 



In the fall of the year swainsona has 

 come to be deservedly popular. It 

 makes a charming shower bouquet. 

 Some of the baby pompon chrysanthe- 

 mums can be used; they are more gen- 

 erally employed in the bridesmaids' 

 bouquets. In the latter, indeed, any- 

 thing and everything is now being used 

 — cosmos, dahlias and many flowers 

 scarcely used at all a few years ago. 

 The list might be much prolonged, to 

 include, indeed, nearly everything the 

 florist uses. The results depend upon 

 the individual florist's ability. Biit you 

 will be surprised at what you can do 

 and what praise customers will return 

 if you try something new for the bou- 

 quets of the brides of June and of the 

 other eleven months of the year, not 

 to speak of their bridesmaids. 



NEW YOaK. 



Sweet Peas Are Often Used for the Bride's Bouquet. 



The Market. 



After a dull period preceding Memo- 

 rial day, it was expected that the holi- 

 day would materially change condi- 

 tions, but, as far as the cut flower busi- 

 ness was concerned, the results of the 

 Friday, Saturday and Sunday business 

 were rather disappointing. There was 

 no dearth of stock in any line, but it 

 could not be said that the market was 

 crowded. The peony supply was large, 

 but not so large as in some previous 

 years, and much of the stock arriving 

 was too tight in bud, with prospective 

 opening a future from the holiday. 

 Herbaceous flowers arrived in large 

 quantity, and, in the face of a three- 

 day holiday, clearances were forced, 

 but, nevertheless, returns were satis- 

 factory. Oriental poppies, in red, sold 

 well, and stood handling and shipping 

 satisfactorily. There was a good de- 

 mand for green- material for making up, 

 and plant sales were good. Several of 

 the wholesalers had stocky, well-flow- 

 ered plants of Hydrangea otaksa. 



Boses of all staple varieties were in 

 good supply, but prices did not soar, as 

 the demand was quiet. American 

 Beauty moved at summer figures, and 

 the supply was liberal. Red roses were 

 stronger in values, with a better de- 

 mand. 



Carnations met with good sales up to 

 Saturday night. It would be interest- 

 ing to know how many shipments some 

 growers made within two days. 



Orchids were not in particular de- 

 mand, and the supply was in accord- 

 ance with the demand. Spray orchids 

 were hardly a commodity in the mar- 

 ket. 



White lilies were in ordinary supply. 

 There was plenty of lily of the valley, 

 which met a moderate demand. Sweet 

 peas "were in somewhat of an oversup- 

 ply, but their movement was fair. 



The market Monday, May 30, was. 



