32 



The Florists^ Review 



JUNB 2, 1921 



OR Bros 



30 East 

 Randolph Street 



Wholesale Growers of 



CHICAGO 



CUT FLOWERS 



WE ARE IN FULL CROP 



For June Weddings and Comitiencements 



Large Supplies of the Popular New Roses and Carnations 



only thoroughly satisfactory feature of 

 the week. All calculations had been 

 upset by the heat wave of May 19 to 24. 

 Early in the month a severe shortage 

 had been feared for Memorial day, but 

 it turned out that the greatest demand 

 ever known was insufficient to clean up 

 the huge quantities of stock received. 

 The market was never clean. The heat 

 wave not only brought in two or three 

 times as many flowers as had been ex- 

 pected, but it made them of midsum- 

 mer quality. Before the hot days stock 

 averaged of unusually good quality; the 

 heat quickly turned the other way, 

 much of each day's receipts being too 

 poor to ship, while as for stock which 

 had been held in iceboxes or cellars, it 

 simply went to the dump. The condi- 

 tion of the stock greatly increased the 

 work of the wholesalers and consumed 

 much time, in the attempt to select flow- 

 ers which would satisfy the customer. 



Under such conditions prices natural- 

 ly varied widely; they no doubt will 

 seem high to the buyers and they most 

 certainly and positively will seem low- 

 to the growers. The little really good 

 stock was in such strong demand that 

 anything asked for it was easily ob- 

 tained; the ordinary grade was sold be- 

 low the prices it had been expected to 

 charge for it and huge quantities were 

 so poor that they were a loss or nearly 

 so, being moved outside the trade. The 

 result was a general average of prices 

 considerably lower than was obtained 

 last year. Complaints are sure to be 

 numerous, buyers complaining over the 

 quality and consignors complaining 

 over the returns. 



It is superfluous to go over the list of 

 flowers to tell the holiday story of each. 

 It was the same story with all. The 

 heat forced in flowers which otherwise 

 would not have been cut until days 

 later; it made the roses small and open, 

 the carnations small and soft. The 

 sweet peas were badly scalded, many 

 houses being brought to a sudden end. 

 Lilies intended for June came in. Snap- 

 dragons were rushed toward their finish 

 for the season. The greatest effect, per- 

 haps, was on peonies. These came on in 

 large quantities and in poor quality. I 



Your Assets: Continuing customers are held 

 to you by the assurance of always obtain- 

 ing the one item in universal demand — 

 FRESH ROSES all summer, all the year— 

 the Standard Stock, whose sale does not 

 reduce other sales but brings them in. 



Your Liabilily: The obligation to have Rose 

 stock ready, in sight, all the time, to MEET 

 THE DEMAND as it comes. Nearly every 

 Rose sale carries another sale with it. 



The Balance: A standing weekly order for 

 roses all the year turns each liability into 

 an asset. 



PUSH AND 



KENNICOTT BROS. CO., 



CHICAGO. 



PROSPER 



The buds were forced too fast for 

 proper development and the stock was 



the poorest handled in years. Still, the 

 trade took peonies in quantity, because 



