44 



The Florists^ Review 



JOM 2, 1921 



PRODUCING NOVELTIES 



Is only one phase of our co-operative effort 



OUR ORGANIZATION IS TRULY ALERT 

 TO THE BEST INTERESTS OF THE TRADE 



M. H. LEVINE CO. 



874 Broadway New York City 



ELCO BRAND OF RIBBONS 



He is not a gentleman of the road. 

 Jimmy is also a gentleman of color. 

 Jimmy was busily engaged last Satur- 

 day afternoon in making up little 

 bouquets of cape jasmine. It was hot 

 and he was on the shady side of the 

 street just outside a great wholesale 

 cut flower house. Jimmy showed taste 

 in the arrangement of his flowers. He 

 talked cheerfully while he worked, but 

 the moment he spoke of business he 

 grew bitter. He could not get any- 

 thing but these white flowers. His 

 customers demanded color and variety. 

 When the manager of the great house 

 was told about Jimmy and asked 

 whether there was not something that 

 he could have besides cape jasmines, he 

 said very kindly that he was afraid 

 not, adding that the market had tight- 

 ened and that Jimmy would not pay 

 the price. 



An Encouraging Outlook. 



Thoughtful men are becoming con- 

 vinced that our business is enjoying 

 greater prosperity than many others. 

 Arthur Niessen sounded this keynote in 

 his address before the Lancaster county 

 florists when he said that while we had, 

 not reached the altitude of some other 

 businesses, we had not suffered their 

 decline. Raymond Brunswick's idea 

 that flowers are necessary in the princi- 

 pal events of life has sound sense. To 

 this he adds that the addition of 

 Mothers ' day and the fresh interest 

 given to Memorial day continues the 

 floral activity forward from Easter 

 until June. These are facts for which 

 there is every reason to feel encourage- 

 ment. 



Various Notes. 



There were a great many upstate 

 buyers in the city May 27. 



Considerable interest has been 

 aroused by advertisements of rose 

 bushes in the local dailies from French- 

 town. There are twenty greenhouses 

 at Frenchtown. 



Paul Berkowitz says flower days like 

 Mothers' day and Fathers' day have 

 done much to help business. When in- 

 terrogated about the latter, Mr. Berko- 

 witz smilingly replied, "Perhaps you 

 call it Poppies day." 



H. H. Battles had a fine window dis- 

 play of oriental poppies. The Ritz also 

 displayed them. 



Fearless driving of her Peerless 

 brought Mrs. Emil H. Geschick to her 

 husband the other evening. 



Geraniums advanced to 20 and 25 

 cents for 4-inch pots for Memorial day. 

 Tliey had to be in bloom, though. The 



A beautiful, green enameled, adjustable 



Plant Stand 



It has a range in height from 26 to 52 

 inches, and you will llnd it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window. 



Poppy design is carried throughout. 



A beautiful ornament for any store. 



Price 



$3.00 each 



Percy Jones 



Wkoletale Cot Flowers and Florist*' Supplies 



30 East Randolph Street 

 Chicag^o - - Illinois 



price earlier was 15 to 18 cents, and 

 they didn't even have to be in flower. 



The daylight saving which goes into 

 effect in Philadelphia June 5 is con- 

 sidered an advantage by many florists. 



Professor E. I. Wilde, of State Col- 

 lege, will speak before the Florists' 



as we have 

 said before — 



your ute of these beau- 

 tiful, practical, inexp^ijl- 

 sive waterproofed-*^ 

 woodfiber jardinieres 

 will add srreatly to- 

 ward pleasing: yo u r 

 customers — 



4i and at a small cost. 



€1^ to cover the unsigrhtly 

 flower pot you could 

 select nothing: better — 



€^ and they are used ex- 

 tensively for ferns, cut 

 flowers, baskets, arti- 

 ficial flowers and for 

 gfeneral decorative 

 purposes. 



4i tell us to send the 

 details of our trial order 

 proposition — 



do this today. 



Mono Service Co; 



NEWARK. NEW JERSEY. 



