The Florists^ Review 



JUNB 2, 1921 



e^e^^=^ clivcry Lf c psae^a& 



Th» Qortats who** end* avpaar on tli« p*c«s oanrylnc fhl* h«aa* are prvpartd to fUl ordon 

 "■■^rr. firom otbor florlvto tor local dcUvoir on tlio usual tMMla. 



All orders carefully executed. 

 Choice cut stock and plants 

 from our own greenhouses. 



S 



END YOUR ORDER 



ANDER 



NURSERY CO. 

 623 Qara Ave., ST. LOUIS, MO. 



Members of the 



Florists* Telegraph Delivery 



Association 



ST LOUTS MO Send Your Orders to F.H.WEBER 



•^ ■»'• J-iV-^ VJ -Li^j i.TXVy. Taylor Avenue and Olive Street 



EVERYTHING SEASONABLE. PLANTS OR CUT FLOWERS. 



ALL ORDERS CAREFULLY EXECUTED UNDER MY PERSONAL SUPERVISION. 



Member Florists' Telegraph Delivery Association. Flowers Delitered iu City or State on Short Notice. 



ST. LOUIS, MO. 



Wire your orders to 



MULLANPHY FLORISTS, Inc. 



N. W. Cor. 8th and St. Charles Streets 



Both Long Distance Phones 



Member Florists' Telegraph Delivery Ass'n. 



ST. LOUIS Sr 



George Waldbart Floral Co. 



Efficient Service— Most Centrally Located 



c.«ti'n? Ex'^ted 5 1 6 North Grand Ave. 



ST. LOUIS, MO. 



GRIMM & GORLY 

 Leading Downtown Florins 



Members Florists' Telegraph Delivery 



ORDERS FOR 



ST. LOUIS, MO. 



YOUNG'S 1406 Olive St. 



ST. LOUIS, MO. 



7:^ro:.^x ostertag bros. 



The Largest Ketall Supply House in the West. 



JEFFERSON AND WASHINGTON AVES. 



Members F. T. D. 



ST. LOUIS, MO. 



SSty Hie Blossom Shop 



4U0 Man- 

 Chester Ave. 



Let OPPERMANN 

 serve you in 



KlNGSHIGHWi* Y. AT SHAW 



ST. LOUIS 



ST. LOUIS, MO. 



Telegraph ^^^ ^^B^^^^ 



AasocutioB 4744-4748 McPherson Ave. 



ST. LOUIS, MO. 



J. M. WALTHER & SONS 



FLORISTS 



3645 Iowa Avenue 



Established 1900 



We cater to tiiose wiio require the beat. 



Prices reasonable. 



lias been worked up into a day that 

 almost equals Easter. I firndy believe 

 that with a systematic publicity eam- 

 Itaifjn this day could be maile to sur- 

 ])ass Easter. ^Mothers' day belongs to 

 the florists, and they can make of it 

 just what they want. This year's May 

 S fully demonstrated the fact tliat white 

 carnations are fast beinjj forgotten. If 

 ])ublieity were puslied as it sliould be, 

 there is no sound reason why every 

 mother in this country should not have, 

 on the second Sunday in May, as many 

 flowers as the debutante at her first 

 party. Blooming plants would be more 

 ajipreciated than cut flowers by these 

 mothers. Then the original idea was 

 to wear a wliite carnation if mother was 

 dead. How easy, witli the proper sort 

 of publicity, this could be changed to 

 remembering mothers' graves. "This is 

 all sentiment, we will admit, but, in 

 the advertising of flowers as in nothing 

 else, sentiment is the strong point. Fea- 

 ture this side of Mothers' day in your 

 advertisements, get sons and daughters 

 to think of the mother that has gone, 

 and many a mound in a far-off cemetery 

 will be remembered. Don't fail to tell 

 them of the telegraph service, whether 

 mother be living or dead. 



As I went about, last Mothers' day, 

 and heard the wonderful reports of busi- 

 ness and considered that absolutely no 



STUPPY aORAL CO. 



Orders Executed 

 Missouri, Iowa, Kansas and Nebraska 



St. Joseph, Mo. 



Members Florists' Telegraph Delivery 



'^one 1367 



FLORAr 



5HO 



WE STRIVE TO~Tn:EASE* 

 205 E. Walnut St.. Sprin^eld. Mo. 



Members F. T. D. 



SEDALIA, MISSOURI 



O • ■ "You will not stammer 



otate 



Florists A "*" ^Aoral(^Q 



1"" • if yo u say it with our 



I flowers" 



Telegraph Delivery. 



ARCHIAS FLORAL CO., SedaUa, Mo. 



Choice Cut Flowers and Deslfirns on Short Notice. 



Prompt attention to teloffraph and telephone orders. 



Members Florist*' Telegrraph Delivery Aaa'n 



Hannibal, Mo., The fIoL 



Cut Flowers. Decorative and Bedding Plants. 

 FLORAL WORK A SPECIALTY. 



WEBB CITY, MO. 



J. E. Meinhart, 416 S..Peimsylvaiua Ave. 



CHILLIGOTHE, MO. 



ISHERWOOD GREENHOUSES 



WE STRIVE TO PLEASE 



Springfield Seed Co. 



SPRINGFIELD. MO. 



FLORAL DEPARTMENT OPEN DAY AND NIGHT 

 Memlier Florists' Telegrapb Oeli*err Aasoeiatioa 



