24 



The Florists^ Review 



JUNB 9, 1921 



there should be more brotherly feeling, 

 a real professional attitude to one an- 

 other to keep such business and infor- 

 mation strictly confidential. Can you 

 get a doctor to 'go back on' another? 

 Never; every doctor backs his profes- 

 sion and doings to the finish. Why not 

 more of this spirit in the florists' pro- 

 fession? 



"Many persons call to get informa- 

 tion regarding the sender of flowers, 

 but we never know. Our reply to such 

 inquiry is, 'A cash sale, no records.' 

 Why, we have had ladies call and say, 

 'I am Mrs. Jones. I should like to see 

 Mr. Jones' Christmas list for flowers, 

 so that I shall not send gifts to the 

 same persons and have duplicates'! Our 

 replj' is: 'Why, Mr. Jones must have 

 gone to some other florist. We have no 

 list. ' 



"Why should we give any informa- 

 tion or data given us? It is not our 

 property; we are acting only as agents 

 to carry out orders given us. Who or- 

 ders or where to we never know. 



"Many florists do not appreciate the 

 F. T. D. and what a valuable organiza- 

 tion it is. Many do not appreciate the 

 great slogan, 'Say It with Flowers,' 

 and how valuable it is. To show how 

 it has taken effect, only in another 

 phase, the ice wagons in Pasadena have 

 on the side of their trucks, ' Say It with 

 Ice.' " 



up a good business in telegraph orders, 

 she reports, the proximity of the health 

 resorts favoring this business. 



STERILIZING WITH HOT WATER. 



Is it possible to install a soil steril- 

 izer with hot water heat? How can it 

 be done? C. L. S.— 111. 



It would not be advisable to attempt 

 any extensive sterilizing with a hot 

 water arrangement, but if all but one 

 coil is shut off, the water can be heated 

 above 180 degrees and this will kill 

 most disease germs. The soil should be 

 spread out in a tight box, forming a 

 layer four to six inches thick. Turn on 

 the water until the soil is saturated and 

 water to the depth of one inch stands 

 above the soil. Cover and allow to 

 stand for one hour. As the hot water 

 runs out, cold water, of course, runs 

 into the system, so that the temperature 

 will fall below 180 degrees. As soon 

 as it has again been heated to 180 de- 

 grees, draw off all surplus water from 

 the soil treated and then flood it again 

 as explained above. The treated soil 

 should be shoveled over and allowed to 

 dry. This method of procedure is not 

 advised for extensive use, but may be 

 found helpful in special cases in a small 

 way. T. 



OROWINa UP. 



Two years ago Carrie H. Nevius and 

 Gertrude B. Ellis started a little shop 

 at Hot Springs, Ark. It wasn't large, 



OHIO GROWERS' MEETING. 



Plans are rapidly being developed to 

 make the annual meeting of the Ohio 

 district of the National Flower Grow- 

 ers' Association a big one. A large 

 proportion of Ohio's 600 florists are ex- 



This Is a Busy Place When Health Seekers Crowd Hot Springs. 



either the business or the space it oc- 

 cupied. But it soon grew. Before the 

 end of the first year the Flower Shop, 

 as the business is known, occupied half 

 the building at 366 Central avenue. 

 Its space still requires the utilization 

 of every square foot in the most ad- 

 vantageous way, and the illustration 

 on this page indicates that it is so 

 done. 



Three months ago Carrie H. Nevius 

 bought her partner's interest and now 

 owns the entire business. She has built 



pected to gather at the Deschler hotel, 

 Columbus, June 21 at 2 p. m. 



This meeting will be a strictly busi- 

 ness affair, devoted mainly to the sub- 

 ject, to the discussion of cost systems 

 for the retailer and the grower and to 

 the election of officers and the appoint- 

 ment of committees. 



Word has been received from George 

 Asmus accepting an invitation to talk 

 on the subject, "Merchandising and 

 Cost Systems for the Average Retail 

 Grower." This talk will be illustrated 



by charts and forms used by Mr. Asmus 

 in the conduct of his own business and 

 he will tell how they can be adapted 

 and used. Mr. Asmus will also bring 

 a collection of lantern slides illustrat- 

 ing the advertising done by the Chi- 

 cago florists in their local advertising 

 campaigns. 



Another speaker will discuss the sub- 

 ject, "Cost Systems for the Grower." 

 Thus both ends of the business will be 

 thoroughly covered. 



Committees will then be appointed to 

 discuss and to elaborate upon the sug- 

 gestions made by the speakers and their 

 data will be checked over in every way 

 possible, finally going to a firm of ex- 

 pert accountants, who will work out a 

 simple method, with a few forms, for a 

 system of uniform bookkeeping and 

 cost finding for the growers in the or- 

 ganization. 



"We have tackled a big task," states 

 L. C. Vinson, executive secretary, "but 

 the men are back of it, and results will 

 come, slowly but surely." 



MINNEAPOLIS AND ST. PAUL. 



A good iris show was held in Minne- 

 apolis June 2 and 3, in the Pence auto- 

 mobile show rooms, at Eighth and Hen- 

 nepin avenue. This is an ideal loca- 

 tion for a show of this sort. Some 

 twenty-two exhibitors showed mate- 

 rials in competition and Holm & Olson, 

 of St. Paul, put up some nice baskets 

 of irises for display purposes. The show 

 was open both days until well into the 

 evening. There was a good attendance 

 of visitors and a good exhibition, con- 

 sidering the fact that notices had to be 

 sent out just a few days before the 

 meeting informing the exhibitors of the 

 show. The larger exhibitors were the 

 Rainbow Gardens, St. Paul; A. C. Amy, 

 St. Paul; Mrs. H. B. Tillotson, Eureka; 

 W. E. Fryer, Mantorville, and the For- 

 est Heights Gardens, Minneapolis. This 

 show was under the auspices of the 

 Northwest Peony and Iris Society and 

 the American Iris Society. A peony 

 show will be held at the St. Paul hotel, 

 June 15 and 16. An amateur show is 

 also to be held at the First National 

 bank, St. Paul, about the same time. 



The Minnesota State Horticultural 

 Society will hold its summer picnic and 

 flower show at University Farm June 

 17. This is usually one of the big shows 

 of the year. The gymnasium is usually 

 filled with peonies, outdoor roses and 

 other herbaceous plants. No admission 

 is charged to any of these shows. 



Bedding stock has been in good de- 

 mand in this locality this year, and 

 most of the growers have cleaned up at 

 good prices. Carnations have all been 

 set in the field, and attention is being 

 given to renovating the greenhouses 

 and putting them in shape for stock 

 next autumn. Some of the larger vege- 

 table houses have a good showing of 

 cucumbers and tomatoes. 



John Nylof recently returned from a 

 trip to Sweden and has entered the em- 

 ploy of Holm & Olson, St. Paul. 



'The Atlantic Board Walk style show 

 at the Auditorium has kept most of the 

 St. Paul florists busy during the last 

 week. L. C. 



Ottawa, 111. — Martin Mutter, who 

 purposes to trade under the name of 

 Chicago Flower Growers, has bought 

 the Ottawa Flower Shop. The store, at 

 225 West Main street, was opened early 

 in the year by Edwara Albertson and 

 Francis Du Shane. 



