24 



The Florists* Review 



JUNB 9, 1921 



tlicro should he iiioro l)roth('rly i'eeling, 

 a real professional attituilc to one all- 

 ot lier to keep such htisiiiess and infor- 

 mation strictly conlidential. Can you 

 tjet a doctor to ' j;o back on' another.' 

 Never; every doctor i)at'ks liis ])rofes 

 sion :nul doinjrs to the finish. Wliy not 

 more of this spirit in the tiorists' pi'o 

 fession? 



■'Many ]iersons call to yet inl'ornia- 

 tion re;;ardinj^ tiie si'iidiT ol' lloweis, 

 hut we never know. Our reply to such 

 in<|uiry is, "A cash s.ile, no records.' 

 V\'hy. we liave had ladies call and say, 

 'I am Mrs. .Tones. I should like to see 

 Mr. .Jones' Christmas list for flowers, 

 so that J shall not st'iid K't^^ fo the 

 same jiersons and have dui)lieates 'I Our 

 ri'ply is: 'Why, Mr. .lones must have 

 ;jone to some Other florist. We have no 

 list.' 



•'Why shoulil we j^i\i.' any inform.i- 

 tion or <lata },nven us.' It is not our 

 proj)erty; we are .-ictiiifi only as ay;ents 

 to carry out orders jriveii us. Who or- 

 ders or where to we never know. 



"Many florists do not appreciate the 

 F. T. D. and what a v.aJuable organiza- 

 tion it is. Many do not ap])reciate the 

 ;,'reat slopjiin, 'S.iy j! witli Flowers,' 

 ;ind how valuable it is. To show how 

 it has taken <fl'ect, only in .-mother 

 phase, the ice w.ayiins in l';isaden.i have 

 cm tile side ot' their trucks, 'Sav It with 

 Ice.' " 



up a yood business in tele}i;raph orders, 

 she reports, the proximity of the health 

 resorts favorinjj this i)usiness. 



STERILIZING 'WITH HOT -WATER. 



Is it ]iossible to install a soil steril- 

 izer with hot water heat:f IIow can it 



be done.' C. 1.. S. -111. 



It would not be advisable to attempt 

 any extensive sterilizinff with a hot 

 water arran}i;enient, but if all but one 

 <-fHl is shut off, the water can be heated 

 above 180 degrees and this will kill 

 most disease germs. The soil should be 

 spread out in a tight box, forming a 

 layer four to six inches thick. Turn on 

 the water iintil the soil is saturated and 

 w.ater to the depth of one inch stands 

 .above the soil. Cover and allow to 

 stand for one hour. As the hot water 

 runs out, cold water, of course, runs 

 into the system, so that the temperature 

 will fall iiclow 180 degrees. As soon 

 as it ha8 again been heated to 180 de- 

 grees, draw olT all surplus water from 

 the soil treated and then flood it again 

 as exjdained above. Tlie treated soil 

 shouhl be shoveled over and allowed to 

 dry. This method of procedure is not 

 .•idvisi>d for extensive use, but may be 

 found helpful in s]HH'ial cases in a small 

 w.av. T. 



GROWING UP, 



Two years ,ago Carrie TI. Xevius and 

 (iertrude H. Kllis starti'(l ;t little shop 

 at Hot Sjirings, Ark. If wasn't large. 



OHIO GROWERS' MEETING. 



I'lans are rapidly being develojieil to 

 make the annual meeting of tlie Ohio 

 district of the National Flower Grow- 

 ers' Association a big one. A large 

 proportion of Ohio's 600 florists are ex- 



This Is a Busy Place When Health Seekers Cro^^d Hot Springs. 



pccted 'to gather at the Deschler hotel, 



either the business or the space it oc- 

 cupied, liut it soon grew. ISefore the 

 end of the first year the Flower Shop, 

 as the business is known, occupied half 

 the building at 3()6 Central avenue. 

 Its space still requires the utilization 

 of every s<|uare foot in the most ad- 

 v,antageous way, and the illustration 

 on this page indicates that it is so 

 done. 



Three months .ago Carrie 11. Ncvius 

 bought her partner's interest and now 

 owna the entire business. She has built 



Columbus. .June 21 at 2 p. m. 



This meeting will l)e a strictly busi- 

 ness affair, devoted mainly to the sul)- 

 Ject. to the discussion of cost systems 

 for the retailer and the grower and ti> 

 the election of officers and the appoint- 

 ment of committees. 



Word has Iieen received from fJeorge 

 Asmus accepting an invitation to talk 

 on the subject. "Merchandising and 

 Cost Systems for the Average Retail 

 Grower." This talk will be illustrated 



by charts and forms used by Mr. Asmus 

 in the conduct of his own business and 

 he will tell how they can be adapted 

 and used. Mr. Asmus will also bring 

 a collection of lantern slides illustr.at- 

 ing the advertising done by the Chi- 

 cago florists in their local advertising 

 campaigns. 



Another speaker will discuss the suli- 

 ject, "Cost Systems for the Grower." 

 Thus both ends of the business will be 

 thoroughly covered. 



Committees will then be appointed to 

 discuss and to elaborate upon the sug- 

 gestions made by the speakers and their 

 data will be checked over in every way 

 possible, finally going to a firm of ex- 

 pert accountants, who will work out :> 

 simple method, with a few forms, for a 

 system of uniform bookkeeping ami 

 cost finding for the growers in the or- 

 ganization. 



"Wc have tackled a big task," states 

 L. C. Vinson, executive secretary, "but 

 the men are back of it, and results will 

 come, slowly but surely." 



MINNEAPOLIS AND ST. PAUL. 



A good iris show was held in Minne- 

 apolis June 2 and 3, in the Pence auto- 

 mobile show rooms, at Eighth and Hen- 

 nepin avenue. This is an ideal loca- 

 tion for a show of this sort. Some 

 twenty-two exhibitors showed mate- 

 rials in competition and Holm & Olson, 

 of St. Paul, put up some nice baskets 

 of irises for display purposes. The show- 

 was open both days until well into the 

 evening. There was a good attendance 

 of visitors and a good exhibition, con- 

 sidering the fact that notices had to be 

 sent out just a few days before the 

 meeting informing the exhibitors of the 

 show. The larger exhibitors were the 

 Rainbow Gardens, St. Paul; A. C. Arnv, 

 St. Paul; Mrs. H. B. Tillotson, Eureka: 

 W. E. Fryer,, Mantorville, and the For- 

 est Heights Gardens, Minneapolis. This 

 show was under the auspices of thi' 

 Northwest Peony and Iris Society and 

 the American Iris Society. A peony 

 show will be held at the St. Paul hotel. 

 June ir> and 1(5. An am.ateur show is 

 also to be held at the First National 

 bank. St. Paul, about the same time. 



The Minnesota State Horticultural 

 Society will hold its summer picnic and 

 flower show at University Farm June 

 17. This is usually one of the big shows 

 of the year. The gymnasium is usually 

 filled with peonies, outdoor roses and 

 other herbaceous plants. No admission 

 is charged to any of these shows. 



Bedding stock has been in good de- 

 niand iji this locality this year, and 

 most of the growers have cleaned up at 

 good prices. Carnations have all been 

 set in the field, and attention is being- 

 given to renovating the greenhouses 

 .-uul putting them in shape for stock 

 next autumn. Some of the larger vege 

 table houses have a good showing of 

 cucumbers and tomatoes. 



•lohn Nylof recently returned from a 

 trip to Sweden .and has entered the eni- 

 l)loy of Holm & Olson, St. Paul. 



Till' Atlantic Board W.alk style sliow 

 at the Auditorium has kept most of the 

 St. Paul florists busv during the last 

 week. ^ L. C. 



Ottawa, 111.— Martin Mutter, who 

 purposes to trjide under the name of 

 ('hicago Flower Growers, has bought 

 the Ottawa Flower Shop. The store, at 

 22.J West Main street, was opened early 

 in the year by Edwara Albertson and 

 Francis Du Shane. 



