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Juki 9, 1921 



The Florists' Review 



n* fl«>rtot« Mrtto99 oardt anpMT oo Om vm»* eanylnc this liMtf* ar* sMpand to ftn <wd«M 

 ■~~ from tftbar flortots for loeal d«UT«nr on tiM oanal iMwIa* 



SMYTH 



FOR CHICAGO 



The florists who have acquired this habit in send- 

 ing orders into this city get for their customers the 

 utmost the money will buy— in flowers and service. 



W. J. SMYTH 



3101 to 3109 Michigan Avenue, Chicago. 



"Tke Mu Will Kmwi" 

 Member F.T. D. 



Did you read this — 



Pink Part PubUclty. 



At St. Valentine's day, Max Cohen, 

 who operates the Jackson Floral Shop, 

 doing a neighborhood trade near the 

 corner of Sixty-third street and Cot- 

 tage Grove avenue, on the far south 

 side of the city, took twenty-four 

 orders for out-of-town delivery — but 

 he did not receive any orders from out- 

 of-town for Chicago delivery. As Mr. 

 Cohen transferred each of his outgoing 

 orders to one or another of the adver- 

 tisers in the Pink Part of The Review, 

 it was a natural conclusion that there 



was where he should put his card to let 

 the trade know of his facilities for 

 making Chicago deliveries. He did it. 

 His first ad, only four inches, appeared 

 April 21. Within the next seventeen 

 days he received more than forty orders 

 by wire. They came from all over 

 America and went to all corners of Chi- 

 cago, but as the average size was a 

 little over $5 he could well afford to 

 send a messenger with each delivery. 



Is it any wonder Mr. Cohen called 

 The Review on the telephone to say 

 how pleased he ist 



— in the Chicago notes? 



You can start your ad next week by mailing this blanlc today 



19- 



FLORISTS* PUBLISHING CO., 



508 South Dearborn St., CHICAGO 



You may insert a Telegfraph Delivery card occupying: j ^ 1 inch in each issue of the 



strike out size NOT wanted. 



Florists' Review for a period of one year from date, and thereafter until forbid by e*i:her 



party, for which 

 monthly. 



( $1 25 ) 

 a^ree to pay at the rate of j goVc I "®* ^^ week, bills payable 



strike out same as above. 



