100 



The Florists' Review 



JUMI 9, 1921 



PRODUCING NOVELTIES 



Is only one phase of our co-operative effort 



OUR ORGANIZATION IS TRULY ALERT 

 TO THE BEST INTERESTS OF THE TRADE 



M. H. LEVINE CO. 



874 Broadway New York City 



ELCO BRAND OF RIBBONS 



OMAHA, NEB. 



The Market. 



Memorial day and the holiday rush arc 

 over once more, and most of the Omaha 

 retailers are well pleased with their 

 sales. Although the sales were not 

 nearly so large as in other years, yet 

 almost everyone cleaned up and at a 

 nice margin. Retailers were afraid to 

 buy heavily, and it was only through 

 this cautious buying that they were 

 able to clean up nicely. 



The weather for the last two weeks 

 has been extremely warm, and nearly 

 every flower in sight cropped in, with 

 the result that there was an over- 

 abundance of flowers, many of an in- 

 ferior quality. The local peonies were 

 poor, some showing the effects of the 

 late frost and others sunburned. Then, 

 there were many of inferior size. The 

 local growers tried to hold the price uj) 

 at the start, but were mighty glad to 

 move them at all on Saturday, May 28. 

 Saturday and Sunday, May 28 and 29, 

 found a great many street peddlers dis- 

 posing of peonies at unusually low 

 prices. 



Carnations were poor; they were soft 

 and many were burned. There were 

 some nice Columbia and Premier roses 

 on the market. Easter lilies were plen- 

 tiful. Callas are getting small. Sweet 

 peas are nearly gone. Gladioli are com- 

 ing on in fine shape. Nearly all the 

 large growers are cutting fine Pendle- 

 ton and Francis King. Coreopsis is ar- 

 riving in unlimited amounts. There is 

 110 valley on the market now. Shasta 

 daisies, although short-stemmed, are 

 fine. 



Various Notes. 



The American Legion put on a peony 

 drive for the disabled veterans Satur- 

 day, June 4, and brought in over $1,.'500. 

 They started out with peonies, but soon 

 were forced to fall back on almost any 

 flower, and the market was completely 

 cleaned out. It was the first time the 

 Legion had tried anything of this sort, 

 and the results were so gratifying that 

 the officers are going to try to make it 

 a national day. This will be threshed 

 out at the convention of the American 

 Legion this summer. 



Plans are under way for an entertain- 

 ment to be given J. F. Ammann and 

 Hilmer V. Swenson on their trip 

 through here during the latter part 6f 

 June. An effort will be made to get as 

 many of the florists of the state as 

 possible to attend this meeting. 



T. E. E. 



A beautiful. greeD enameled, adjustable 



Plant Stand 



It has a range in height from 26 to 52 

 inches, and you will tind it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window. 



Poppy design is carried throughout. 

 A beautiful ornament for any store. 



Price - - $3.00 each 



Percy Jones 



Wkoleule Cat Flower* and Florists' Snpplics 



30 East Randolph Street 

 Chicagro - - Illinois 



"TITEKNOT" SHOWERS 



Tbe moat practical addition to the Florista' 



Trade In years. 



A.ir/ Bayersdorfer it Oo., Philadelpbla 



■^"''iMcOallnm Co., Pittabargh 



or seod $2.00 tor sample order to 



WM. WEISMANTEL, BIfr. 

 248 S. Onuig* Ave, NEWARK, N. J. 



discriminating 

 women — 



always go to the florist 

 who exercises care and 

 dilisfence in filling^ an 

 order. 



^ Florists who use these 

 classic, yet inexpensive 

 nvaterproofed wood fi- 

 ber jardinieres for their 

 potted plants, ferns, cut 

 flowers and decorative 

 purposes display a keen- 

 ness to satisfy their cus- 

 tomers — 



€[you, too, can enjoy an 

 added prestigre and at 

 the small cost of but a 

 few cents per plant — 



C^Send for details re- 

 Sfarding our trial order 

 proposition. 



Mono Service Co. 



NEWARK, NEW JERSEY. 



