102 



The Rorists' Review 



Jdni 0, 1921 



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i Pacific Coast Department 



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SEATTLE WILL ADVERTISE. 



Association Formed. 



Following an enthusiastically at- 

 tended meeting and banquet of the Flo- 

 rists' Association of Seattle, held at the 

 New Washington hotel May 23, jilans 

 were completed for the inauguration of 

 an advertising campaign. The retailers 

 and growers have signed up for one 

 year's cooperative advertising on the 

 following basis: Eetailers who do not 

 grow their own stock are listed in Class 

 1 and will pay into the advertising fund 

 one per cent of their total purchases. 

 Growers who do not retail any of their 

 stock are listed in Class 2 and will also 

 pay into the advertising fund one per 

 cent of their sales. Eetail growers com- 

 pose Class 3 and will pay into the co- 

 operative advertising fund one-half of 

 one per cent of their entire turnover. 

 These percentages are accepted as the 

 most likely combination possible to help 

 all divisions of the trade. 



Collection will be made through the 

 retailers. That is, when the retailer 

 pays a grower's bill at the end of the 

 month, he will deduct one per cent for 

 the advertising fund and add to it the 

 one per cent for his own share. The 

 collection of this fund is to start here 

 June 1, and it is expected that by Sep- 



tember 1 there will be a sufficiently 

 large fund on hand to warrant the open- 

 ing of the local advertising campaign. 



Members Enthusiastic. 



The florists in attendance were enthu- 

 siastic over the prospects for real devel- 

 opments from this cooperative advertis- 

 ing campaign, and the announcement 

 that the Tacoma trade has also lined 

 up on a similar campaign is taken as 

 assurance that the work will succeed. 

 The plan for advertising came as the 

 climax to one of the most interesting 

 meetings yet held by the association. 



The meeting was called to order after 

 a banquet in the New Washington 

 hotel, which drew comments from the 

 guests of honor that this offered the 

 most unusual decorations yet seen on 

 their trip. The center of the long table 

 was made into a chain of mountains, 

 through the use of rocks and moss, and 

 miniature lakes and forests were pro- 

 duced by the use of mirrors and greens. 

 The walls of the room were entirely 

 hidden by fir boughs and specially 

 painted murals showing typical north- 

 western scenes were set in. These were 

 done for this event by A. E. Moore, and 

 the artist received merited commenda- 

 tion on their high standard. Dinner was 

 served in honor of the visitors, J. F. 

 Ammann, former president of the So- 

 ciety of American Florists, and Hilmer 



Dr. Valter A. Moore. 



(PrcsUlent of the Seattle Florists' Association.) 



V. Swenson, secretary of the Allied Flo- 

 rists ' Association of Chicago. 



Following the service of dinner, the 

 meeting was called to order by Dr. Wal- 

 ter A. Moore, president of the local as- 

 sociation, who first presented the com- 

 mittee which had handled the decora- 

 tions. These were G. V. Peterson, chair- 

 man; A. E. Moore, Eaymond V. Kester, 

 Tom Ehoades, E. W. Osborne, David 

 Lenchner and Charles C. Cole. The trees 

 wore brought in by Sam McMonnies 

 and Gus Orgren, while Alexander and 

 Jack J. Sherbeck supplied the moss. 

 William Goldsbary, secretary of the as- 

 sociation, then read the minutes of the 

 previous meeting, after which Mr. 

 Swenson was presented. 



Visitors Show Way. 



Using a set of lantern slides, Mr. 

 Swenaon told of the advertising cam- 

 paign as carried on by the Allied Flo- 

 rists' Club of Chicago, of how it had 

 affected the sales there and of the help 

 it had been in developing new outlets 

 for flowers. The running comments ac- 

 companying the slides were valuable in 

 bringing out just what each particular 

 piece of copy was featuring and drove 

 home to the florists the message of co- 

 operative advertising in a way which 

 nothing else could have done. 



Mr. Ammann was then called on by 

 the chair. With a vision of the possi- 

 bilities of cooperation, he took the as- 

 sembled florists along with him until 

 at the finish there was not the slightest 

 doubt about the advisability of the pro- 

 posed campaign. 



At the close of Mr. Ammann 's talk, 

 the motion was quickly put that the 

 secretary of the local association read 

 the agreement drawn up to cover this 

 year's advertising campaign, after 

 which various angles of the situation 

 were discussed on the floor by Thomas 

 Wylie, William Desmond, Frank Cher- 

 venka, C. H. Benson, G. W. Scott, Ealph 

 Eichardson, F. G. Hasch, Frank Bell, 

 W. M. Beall, Lambert C. Peterson, G. M. 

 Trafton, J. A. Boyce, G. Lawlor, Felix 

 Eosaia and Victor Johnson. A unani- 

 mous vote to carry out the plan was 

 then taken, and the meeting adjourned. 



Those Present. 



Those attending included Fred W. 

 Winters, P. Wheadon, J. P. Woodward, 

 John Van Aalst, George M. Trafton, 

 I. P. Taylor, of Tacoma; Jack Sahlix, 

 G. W. Scott, M. A. Snow, Lyle Smith, 

 Harvey Simpson, Eobert W. Simmonds, 

 Walter A. Scott, Joseph Stuber, Jack 

 .T. Sherbeck, Eugene N. Sandahl, Ivan 

 Eisdon, Mack Eeece, Tom V. Ehoades, 

 Ealph D. Eichardson, Felix Eosaia, Ed- 

 ward E. Peterson, Lambert C. Peterson, 

 Gus V. Peterson, George Pierott, E. C. 

 O'Neill, Ed. W. Osborne, Carl Nurn- 

 berg, A. B. Mathieson, Samuel V. 

 McMonnies, Silvestro Muecci, Walter 

 A. Moore, C. E. Melby, A. E. Moore, 

 H. B. Milles, William Langhout, H. V. 

 Swenson, of Chicago; David Lenchner, 

 Victor Larson, Eaymond V. Kester, 

 John F. Karlick, W. V. Keeling, Chris 

 Jochimson, Victor Johnson, David L. 

 Jones, Ernest Mayer, Henry Hammar- 

 lund, Paul Hirlemann, H. M. Hansen, 



