16 



The Florists' Review 



JONU 16, 1921 



These are the questions asked about the 

 plants. Mr. Purllant says that they 

 do not sell except in a few instances, 

 but they pay well if the only possible 

 use is to display them in the store for 

 advertising purposes. 



FLOOD HITS PUEBLO FIRM. 



Washes Away One Store. 



The flood at Pueblo, Colo., sweeping 

 through the business center, spared 

 most of the florists there, but the 

 Pueblo Floral Co. was unfortunate 

 enough to have both its stores in the 

 path of the flood. One was a complete 

 loss, even the furnishings being com- 

 pletely swept away, while the other was 

 in such shape that business was speedily 

 resumed. The recovery this firm made 

 was in the spirit that marked the rapid 

 rebound of the Pueblo citizens as a 

 whole from the disheartening disaster. 

 The Eeview's effort to get tidings of 

 the trade in the flooded city brought 

 the following response from the Pueblo 

 Floral Co., describing its plight and 

 subsequent quick recovery: 



"Fifteen feet of water covered the 

 entire business district during the flood 

 at Pueblo, but we are digging out and 

 gradually drying off. To our brother 

 florists we wish to report that we are 

 again open for business and shall appre- 

 ciate all orders that might come our 



"Three days after the big wash we 

 hung out our sign, 'Open for Business,' 

 and being the only floral house in the 

 city that produces its own stock, you 

 can be sure that we did business. The 

 store located at 523 North Main street 

 was left intact except the large stock 

 of supplies and boxes that were stored 

 in the basement. 



Sapid Recovery. 



' ' We have been educating the people 

 in our city for the last three years as 

 to the uses of flowers and the necessity 

 of using them, and even the great dis- 

 aster that has befallen us did not stop 

 them from buying. At every funeral 

 of flood victims where there were no 

 flowers we managed to see that the 

 necessary floral sunshine was present. 

 It certainly made one glad to see the 

 happiness that the few flowers brought 

 to these poor people who had nothing 

 left in the world. We took several 

 loads of flowers to the several hospitals 

 where the sick and the bedfast refugees 

 were taken. 



"Everyone of our organization is 

 safe and well and ready to be up and at 

 'em, and as long as one's organization 

 is intact the fight is easy. You will 

 hear from us again soon as to the 

 campaign for the use of flowers we 

 have been putting over. Until then you 

 may be assured that we are digging mud 

 and helping to make our city a bigger 



Looking Dow^n North Main Street in Pueblo June 6, after the Flood. 



way. Being the only floral establish- 

 ment in the city that suffered from the 

 flood, we arc really in a position to say 

 that this is a good old world after all. 

 We are operating two stores here, and 

 tlie flood did not spare cither one of 

 them. The store located at 216 North 

 Main street was a total loss, the flood 

 entering by the way of the front win- 

 dows and making its exit through the 

 rear wall. There is nothing left. The 

 refrigerator, counters and ribbon cases 

 to date have not been found and we arc 

 awaiting word from some florist in Kan- 

 sas saying that he has located our 

 equipment hanging in some tree on the 

 river bank. 



"Our total loss will amount to more 

 than $3,000. The three greenhouses we 

 are operating are not damaged in the 

 least and are producing every day. 



and better town. No one here is down- 

 hearted, and everyone is busy. We ex- 

 tend our invitation to all florists who 

 may come to Colorado this year on their 

 vacation to come to Pueblo and make 

 the Pueblo Floral Co. their stopping 

 place." 



A postcript was added by George 

 Bolt, Jr., manager of the Pueblo Floral 

 Co., reading, "Please send the last two 

 issues of The Review. Can't get along 

 without it." 



OHIO GROWERS' PROGRAM. 



The one subject that affects all flo- 

 rists, whether they be growers or re- 

 tr.ilers, is, "What does it cost to grow 

 our stock?" At present there seems 

 to be little information on that sub- 

 ject, 80 Herman Knoble will discuss it 



at the time of the first annual meeting 

 of the Ohio district of the National 

 Flower Growers' Association, to be held 

 at Columbus, June 21. 



During the last three years Mr. 

 Knoble has made an exhaustive study 

 of cost systems for the grower. A few 

 years ago he, with one or two associates, 

 took over one of the old, rundown green- 

 house ranges of Cleveland. The first 

 thing he did, when taking control, was 

 to call in an expert accountant to in- 

 stall a cost system. Mr. Knoble says 

 that the subsequent success of the busi- 

 ness may be largely ascribed to the cost 

 system, as it has enabled him to know 

 the exact cost of every detail in oper- 

 ating the greenhouses. He knows what 

 every department is producing, what 

 it costs and what the profit or loss is 

 from day to day. Mr. Knoble will 

 illustrate his talk with the forms and 

 charts which he uses in the system and 

 will tell how they may be used by the 

 average grower. 



Other subjects which will be dis- 

 cussed at the meeting will be the co- 

 operative buying of supplies, credits, 

 legislative protection, and the standard- 

 izing of the grading of cut flowers, 

 plants, etc. Committees will be ap- 

 pointed to carry on this work during 

 the ensuing year. 



In other words, it is going to be a big 

 business meeting, devoted to developing 

 plans which will be of daily help to the 

 grower in his business. 



L. C. Vinson, Sec'y. 



BUSINESS EMBARRASSMENTS. 



Chicago, 111. — The Grossberg-Tyler- 

 Finnerman Co. finds itself embarrassed 

 financially. A meeting of its creditors 

 was held Tuesday, June 14, at the offices 

 of the Chicago Association of Credit 

 Men, in the Otis building. The accounts 

 receivable of the company were shown 

 as $1,141.92, and the inventory of mer- 

 chandise as $1,085, making a total of 

 .$2,226.92 in assets. The liabilities were 

 listed at a trifle over $7,000. A commit- 

 tee of three of the representatives of 

 the largest creditors was appointed to 

 go over the books, study the whole sit- 

 uation, form some plan for settling or 

 liquidating and report at a future 

 meeting of the creditors. Several of 

 the creditors said that they had known 

 the boys for years and that they would 

 be willing to give them a chance to get 

 back on their feet if the other creditors 

 would agree. The committee is also 

 going to give a report on what the vari- 

 ous creditors wish to do, and what they 

 would advise doing under the circum- 

 stances. 



Chicago, 111.— Theodore Johnson, at- 

 torney, 722 First National Bank build- 

 ing, has addressed a circular letter to 

 the creditors of Roy White, doing busi- 

 ness as the No-drip Basket Shop and 

 the Wonder Plant Irrigator Co., North 

 Clark street. White is stated to be 

 indebted to the extent of $4,000, with 

 assets which the attorney says probably 

 would not realize over $500 at forced 

 sale. The request is made to give fur- 

 ther time by accepting notes running 

 six months and a year, the debtor to 

 pay cash for all purchases until the 

 notes are paid. 



Syracuse, N. Y.— Harold W. Pierce 

 recently entered the florists' business 

 in this town. He owns a small green- 

 house and garden. 



