JCNI 16, 1921 



The Florists^ Review 



21 



Prize-Winning Posters of the Senior High School Students at Madison> Ind. 



trade are arranging to attend the S. A. 

 F. convention in Washington in August. 

 It looks as though the automobile route 

 will be popular, judging from the par- 

 ties in process of formation. 



Hans Eosacker and Mrs. Kosacker. of 

 Minneapolis, were passengers for Ku- 

 rope, June 14 from New York, on the 

 Aquitania. A change in the sailing 

 time gave them an opportunity to make 

 a few calls on the trade. J. H. P. 



INDIANA TELEGRAPH POSTERS. 



One of the most conspicuous features 

 in the preparation for the meeting of 

 the Florists' Telegraph Delivery Asso- 

 ciation at Indianapolis last October 

 was the contest among students of vari- 

 ous schools in the city for the poster 

 most expressively presenting the tele- 

 graph delivery idea. One of the im- 

 portant phases of the contest was the 

 education it gave the competing stu- 

 dents, their teachers and parents in the 

 telegraph delivery service. This accom- 

 plishment of the contest was so im- 

 pressed on the mind of L. E. Hitz, now 

 president of the Indiana State Florists ' 



Association, that he instituted a similar 

 contest among the students of Madison, 

 Ind., this spring. 



The posters of the Madison students 

 were exhibited at the meeting, June 7, 

 of the Indiana State Florists' Associa- 

 tion, at the store of the Smith & Young 

 Co., Indianapolis. So clever did the 

 members of the association think the 

 work that they voted $20 in prizes to 

 be awarded. Each group, the junior 

 and senior students, receiveii three 

 prizes, $5 for first, $3 for second, and $2 

 for third. The winners are shown on 

 this page. In each group the winners 

 are in order from left to right, the win- 

 jier of first prize being on the left. 



Here is a way to stimulate interest in 

 and increase knowledge of the telegraph 

 delivery of flowers all over the coun- 

 try. The florists in each community 

 can promote such a competition. It is 

 not beyond imagination that a later 

 F. T. D. convention will see an inter- 

 city poster display and contest. 



DENVER'S ADVERTISING. 



The florists of Denver are now in- 

 cluded among those who have a con- 



tinuous cooperative publicity campaign. 

 The committee for conducting this cam- 

 paign was organized late in the fall of 

 1920 and began actual advertising work 

 in January, 1921. Both the retailers 

 and growers are included in the or- 

 ganization and there is a membership 

 of about fifty. 



The finances are obtained by taxing 

 the growers two per cent per thousand 

 feet of glass, and the retailers pay what 

 they wish each month. The total in- 

 come per month so far has averaged 

 about $400. The period of assessment 

 was to run six months and ended April 

 30. 



A recent meeting resulted in the de- 

 cision to cut the assessments in half 

 during the summer months and to re- 

 sume the original schedule in the fall. 



Since January advertisements have 

 appeared each week in the several Den- 

 ver papers. These advertisements have 

 pushed the idea of using flowers for 

 birthdays, anniversaries, sickrooms and 

 offices. The committee Ijelieves that by 

 calling attention to these, people can 

 be encouraged to use flowers the year 

 around and thus to some extent relieve 



PrJje-WinnlQg Posters of the Junior High Scliool Students at Madiaon, Ind. 



