JCNB 16, 1921 



The Florists^ Review 



21 



^LiNE-GO-fAS 



Prize-Winning Posters of the Senior High School Students at Madison, Ind. 



trade are arraiiginj4 to attend tlie S. A. 

 F. convention in Wasliiiif;t(in in Au<iust. 

 It looks as though the automobile route 

 will !)(' jiopular, judfriuf; from the par- 

 ties in process of formation. 



Hans Rosacker and Mrs. Kosacker. of 

 Minneapolis, were j)assengers for iui 

 roj)e, .June 14 from New York, on the 

 A(piitaiiia. A change in the sailing' 

 time }j;ave them an op|>ortunit y to make 

 a few calls on the trade. .1. H. I'. 



INDIANA TELEGRAPH POSTERS. 



One of the most cons])icuous features 

 in the preparation for the meeting; of 

 the Florists' Telegraph D(divery Asso 

 elation at Jndianaiiolis last October 

 was the contest among students of vari- 

 ous schools in the city for the poster 

 most expressively presenting the t(de- 

 graph delivery idea. One of the im 

 l)ortant i)hases of the contest was th ■ 

 education it gave the competing stu 

 dents, their teachers and parents in the 

 telegraph delivery service. This accom 

 jilishmeiit of the contest was so im- 

 jiressed on th(> mind of L. K. Hit/, now 

 president of the Indiana State Florists' 



Association, th.at he instituted a similar 

 contest among the students of Madison, 

 Jnd., this spring. 



The posters of the Madison students 

 were exhibited at the meeting, June 7, 

 of the Indiana State Florists' Associa- 

 tion, at the store of the Smith «!»: Young 

 Co., Indianapolis. So clever did the 

 members of the association think the 

 work that they \oted $J0 in prizes to 

 lie awarded. Kach gronji, the junior 

 and s(>iiior students, reeeived three 

 prizes, .■*;.') for first, $'.i for second, and .$L' 

 for third. The winners are shown on 

 this jiage. In each group the winners 

 ai-e in order from left to right, thi> win 

 iier of first jirize being on the left. 



Here is a way to stimulat(> interest in 

 and increase knowledge of the telegrajdi 

 delivery of flowers all over the coun- 

 try. The florists in each couimimity 

 can promote such a competition. It is 

 not beyond imagination that a later 

 F. T. I), convention will sre an iMt>r 

 city ]i((ster dis](lay and contest. 



DENVER'S ADVERTISING. 



Tlie tiiirisls 111' l)cM\er are now in 

 hided .'imiing those who have a con 



finiimis cooijcrat i\e juiblicity campaign. 

 The committee for conducting this cam- 

 paign was organized late in the fall of 

 li'JO aiul began actual advertising work 

 in January, lillil. Both the retailers 

 and growers are included in the or- 

 ganization and there is a membershi[i 

 (tf about fifty. 



The finances are obtained by taxing 

 the growei's two ])er cent per thousand 

 feet of glass, and the retailers pay what 

 they wish each month. The total in- 

 come i«'r month so far has averaged 

 .'il>out $400. The period of assessment 

 was to run six months and ended April 

 30. 



.\ rei-ent meeting resulted in the de- 

 ci-'ion to cut the assessments in half 

 during the summer months aud to re- 

 sume the original sidiedule in the fall. 



Siii'c .liniiary ailvertisements h;ive 

 appeareil .'aidi week in the several Den- 

 \ ( i- papi i-<. These adscrtisements have 

 pushed tlie iclea of using flowers for 

 birtlidays, anniversaries, sicdtrooms and 

 ollices. The committee believes that by 

 c.'iUing attention to th(>se, ]>cople can 

 be encoiir;igec| to use flowers the year 

 .•nduiid ami thus to some ext(Mit relieve 





FLOWERSi 



Prtje-Winniog Posters of the Junior High School Students at Madison, Ind. 



