56 



The Florists^ Review 



JUXB 16, 1921 



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Pacific Coast Department 



I 



Biverside, Cal. — (ircta S. Shaw, for 

 some time a florist here, is now in busi- 

 ness under the name of Shaw & Martin. 



Glendale, Cal. — A. J. McCarty has 

 opened a j)lace at 41 o West Broadway, 

 where he will carry cut flowers and 

 everything for the garden. 



Pendleton, Ore. — Power Bros., of 

 Freewater, have announced that they 

 will soon open a florist 's shop at Court 

 and Cottonwood streets. Power Bros, 

 now have a large greenhouse at Free- 

 water. 



Los Angeles, Cal.— The Francis Floral 

 Co., the owners of which are F. Fran- 

 cis, A. L. Francis and C. E. Francis, 

 are doing a prosperous business with 

 two stores. At 2603 North Broadway 

 they have a completely equipped flo- 

 rists' establishment. At 3676 South 

 Vermont avenue they conduct another 

 well arranged store under the name 

 of the Blue Bird Flower Shop. The 

 stores are near enough together to be 

 easily operated and far enough apart so 

 that they do not compete. 



LOS ANGELES, CAL. 



The Market. 



Possibly the quietest week in the 

 whole year so far was last week. Ship- 

 pers have reported cancellation of some 

 orders and cutting down of others, and, 

 with the exception of funeral work, the 

 retailers have been little better off. 

 The funeral of a prominent oil man 

 made quite a flutter, and the undertak- 

 ers have been busy outside of that. Still, 

 with it all, stock has piled up on the 

 wholesalers 'hands. and the growers have 

 had hard work in moving the cheaper 

 grades. Roses are }ilentiful, but of such 

 good quality that the retailers buy as 

 heavily as they can for show purposes, 

 relying on funeral work to clean them 

 up. 



Valley is about even with the demand 

 and is of fine quality. The same applies 

 to orchids. Gladioli are extra good this 

 year and the demand about keeps even 

 with the supply. Baby gladioli are 

 overplentiful, although some of the 

 later types are most attractive. Shasta 

 and yellow daisies are overabundant, 

 with practically no demand. The earlier 

 dahlias make a fine show, but are not 

 good enough for shipping. Carnations 

 are again in oversupply, but the qual- 

 ity is excellent. 



Greens of all kinds are plentiful, but 

 the quality of most of the plumosus on 

 the market leaves much to be desired. 

 Hydrangeas, ferns and palms, with a 

 few croton.'* and draia'uas, are the prin- 

 cip.al plant offerings. 



Various Notes. 



0. C. Saake says that business has 

 been particularly good with him and 

 that he looks forward to its keeping 

 up. The store is always attractive and 

 good stock is shown. 



For the graduation exercises at the 

 Los Angeles high school, Albert Golden- 

 son secured the order for nearly 200 

 bouquets. 



Everyone seems busy at the store of 

 S. Mnrata & Co., and an extra fine stock 



is shown. Seasonable graduation bas- 

 kets are being shipped in large quan- 

 tities. • 



H. Reeve Darling has been under the 

 weather for a few days, but is back at 

 the store again. May was an excep- 

 tionally good month with him; better, 

 comparatively speaking, than any month 

 this year. Mr. Darling keeps careful 

 tab on his business and what he says 

 may be relied on. 



During last week 2,500 long-stemmed 

 roses were handled at Lichtenberg's, 

 besides a large amount of other stock. 

 This shows that there was something 

 doing all the time. E. Vogel has joined 

 the staff of this store. 



There is always something new and 

 striking at the store of Howard & 

 Smith, and this week the prize must be 

 awarded to some gladioli, which are re- 

 markable for their size and wonderful 

 coloring. Although the individual 

 blooms are immense, they are set close 

 together on the spikes, unlike some of 



the giant types to which we have been 

 accustomed. Besides these giant forms, 

 there are also some lovely hybrids of 

 primulinus. The coloring of these is 

 delightful, but they retain the hooded 

 sepal and do not come up to the giants 

 for size. A fine lot of Lilium myrio- 

 phyllum (regale) is also an attraction. 

 These and many others are in full 

 beauty at the Rivera seed grounds. 



Shipping business has not suffered 

 the slump expected after Memorial day 

 at the store of Walter Armacost & Co., 

 showing that there is always a demand 

 for good work and service. 



A surprise was in store on the occa- 

 sion of a visit to the store of the Ath- 

 letic Club Florist one day last week. 

 No less than thirty large pieces were on 

 the floor and ready for delivery to one 

 funeral. When it is mentioned that 

 some of these were from seven to nine 

 feet in height and of the finest quality, 

 it will be plain that this was a big day. 

 When this is taken in addition to the 



SAVE MONEY 



and get the beat 



Roses, Shasta Daisies, Gladioli and all 

 other June Flowers and Greens 



-FROM THE- 



L. A. FLORAL COMPANY 



Thm Hotu* of Quality and Smrvie* 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Storm Cloaad on Sundaya 



Mention Th* B«t1«w when yon wrlta. 



Summer Flowers 



During the summer we will have an abundant stock of all 

 classes of flowers that ship well in hot weather and our 

 prices will be low. 



We are especially strong on GLADIOLI, CARNATIONS, 

 ROSES, SWEET PEAS and VALLEY and we always have 

 plenty of DAISIES, BABY ROSES and small flowers. 



It will pay you to send us a trial order and note our up-to- 

 date packing methods and quality of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



01cl«*t and Moot Exp«ri*iic*d SUppara in California 



WE NEVER MISS 



