60 



The Florists^ Review 



JONB 16, 1921 



J. A. AXELL 



Wholesale Commission Florist 



=^= 463 Bush Street ^== 



San Francisco, Cal. 



WE CLOSE SUNDAYS 



MentlOB Th« BeTlew when yon write. 



Mr. Cut Flower Grower! Plant Fraser's Strain, they are first in size and otherwise. 



CALENDULA Kins of Klnsrs 

 (Eraser's Production) 



We believe tblB strain of Calendula has a cnat fu- 

 ture before It. A Golden progeny of the famous Double 

 Oranse Klnc. Color: Dazzling orange. Tbe flowers 

 are larger and the blue-black disk smaller, with 

 broad overlaid iwtals. Habit: 2 feet, with fine erect 

 heads and stiff stems, and for these reasons will be in 

 great demand for the flower market. Trade pkL, $1.00; 

 Ounce, $2.50. 



NEW BITOSOTIS President XIardlnE Blue: 

 (Fraser'8 Introduction) Wlnter-flowerine. 



This new WInter-flowerIng Myosotls (Forget-me-not) 

 Is the result of a carefully thought-out cross, said by 

 some experts to surpass any other strain yet offered. 

 Color: Harding Blue. Habit: Bold and branching, 

 forming open bushes from 18 to 20 inches high and of 

 equal diameter, extra vigorous sprays of bloom last 

 long as cut flowers. Trade pkt., $1.00; 3 Trade pkts., 

 $2.00. 



COSMOS Extra Early Sinele Dahlia- 

 Flowered (Traser's Selection) 



A very fine strain, the result of many yean' careful 

 selection. Its points for earllness, size, color and 

 productiveness are good all round. Height: 4 feet, 

 with flowers of splendid substance, resembling giant 

 single Dahlia flowers and stiff stems, unusual in the 

 older varieties. The most profitable cutting coimoe In 

 cultivation. We are offering 2 separate colon: Dahlia 

 White, Dahlia Pink. Dahlia Mixed. Trade pkt.. $1.00; 

 3 Trade pkts., $2.00. 



R. G. FRASER & SON, Wholesale (irowers, "Bnsch Gardens," PASADENA, CALIF. 



the low prices. For several years the 

 cut of gladioli has been increasing in 

 this market, which is explained by the 

 fact that the eastern demand for Cali- 

 fornia bulbs is growing all the time, 

 and many of the growers, primarily in 

 the bulb business, are also cutting the 

 flowers for sale locally. Many varieties 

 are offered, prominent among which 

 may be mentioned Pendleton, Halley, 

 Jiyron E. Smith and Mary Pickford. 



Boses are plentiful, with the excep- 

 tion of white ones. More of the latter 

 could be used during the wedding sea- 

 son. The supply of white is largely 

 confined to Kaiserin, which shows good 

 quality. Other roses, including Kussell, 

 Hadley, Ulrich Brunner, Ophelia and 

 Columbia, are also good for the season, 

 l)ut the general oversupply of stock 

 makes them more or less a drug on the 

 market. 



The outlook for fine crops of chrys- 

 anthemums and asters is considered 

 bright at this time. An increased acre- 

 age of both has been planted, and grow- 

 ing conditions leave nothing to be de- 

 sired. The first asters are expected 

 early in .July and clirysanthomums will 

 not be far behind. It will be somewhat 

 later, however, even under most favor- 

 able conditions, before the blooms will 

 be hard enough for long distance ship- 

 ping. 



Advertising Meeting. 



J. F. Ammann and Hilnier V. Kwenson 

 arrived in San Francisco June 6, in the 

 course of their tour of tlie counvrj', for 

 the purpose of lending encouragement 

 and assistance to the florists' trade 

 in organizing advertising campaigns. 

 They were given a fine welcome here. 

 A committee of eighteen or twenty flo- 

 rists met them at luncheon the first day, 

 at which time plans were formulated 

 for a general meeting to be held Tues- 

 day evening, June 7. About forty five 

 were present at the meeting. 



With the assistance of lantern slides, 

 showing specimen advertisements and 

 other publicity matter used in the east, 

 Messrs. Ammann and Swenson outlined 



Mention The Bevlewjwhen you write. 



