The Florists* Review 



JcNa 16, 1921 



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CONSTRUCTION WITH A MEANING. 



Tlien and Now. 



Are the growers of cut stock and bed- 

 ing plants keeping abreast of the 

 times? Are they making the same 

 progress that allied branches of the flo- 

 rists' industry are making? For in- 

 stance, there was a time, not so long 

 ago, when, if a grower wished to add 

 a now house to his range, he would go 

 to a dealer in lumber to secure his lum- 

 ber and to another merchant for the 

 glass and paint. A brickyard would 

 furnish him the material to install his 

 heating system. Different mechanics 

 had to be employed for each operation, 

 while the men about the place, whose 

 business it was to grow flowers, would 

 perform that part of the work that 

 could be accomplished by unskilled 

 hands. No general plan was laid out 

 to work by, and, in the light of modern 

 building efficiency, we wonder how the 

 growers in the old days made out as 

 well as they did. 



Now let us look for a moment at 

 what would be the method pursued by 

 an up-to-date grower today who plans 

 to build a new house or range. He will 

 get into communication •vi'ith one of the 

 numerous greenhouse construction com- 

 panies and state exactly what he wants. 

 The company will submit a plan, 

 with bids and specifications. If neces- 

 sary, a representative will be sent to 

 him and the benefit of his construction 

 experience, coupled with the grower's 

 knowledge, will enable the grower to 

 decide upon a better house for his im- 

 mediate needs. Perhaps ho is in need 

 of a house in record-breaking time. 

 These companies have the materials 

 ready for almost any sort of house 

 that could be desired. All that is neces- 

 sary is to inscribe your signature on 

 the dotted line and, as if by magic, a 

 house is ready. And when I say ready, 

 I mean that the growers can walk in 

 and start the ])lanting and the firemen 

 can start the fires, if necessary. Now, 

 what sort of a house have you got ? It 

 is one that is built along the most scien- 

 tific lines, of steel frame, with a tnini- 

 mum amount of obstruction between 

 your plants and the sun. The strictest 

 attention is given to the slightest de- 

 tail. The aim of these companies seems 

 to be to construct a housa that will 

 stand for the greatest length of time 

 without repairs. Competition is keen 

 among these builders, and the one who 

 erects a house just a little better ^an 

 the other fellow is most apt to get the 

 business. I was looking at a range of 

 houses built by one of these companies 

 fifteen years ago. The proprietor told 

 me that during that time his greatest 

 item of expense for repairs had been for 

 paint. Now, it's a question in my mind 

 if paint can be classed as a repair item. 

 Be that as it may, for fifteen years 

 these houses had been rendering real 



"S^Mt^^^ 



Members 



of the 



F. T. D. 



Members 



of the 



F. T. D 



GUDE BROS.Ca 



ri^RISTS 



l2i4FST.N.W. 



■WASHlNfiTON.DA 



TO OUR BROTHER FLORISTS- 



FLOWERS AND CO-OPERATION 



Let us learn from the flowers the lesson of co-operation. A single 

 flower, growing alone, makes no great show. Many flowers, grow- 

 ing in harmony, will transfigure even a desert. 



Member F. T. D. 



I4th and H Sta.. N. W. 



Washington, D. C. 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N St, N. W. 



Miss lyoulse W. DauBherty. - - Proprietress 



Phones— Franklin 3579, 3Sm, 3*M2 



Member Florists' Teletrraph Delivery 



service, with practically no outlay for 

 repairs. To look at this range today, 

 there seems to be no reason why the 

 same thing might not be said of the 



ORDERS IN OR AROUND 



Washington, D. C. 



MEMBER F. T. D. 



GEO. C. SHAFFER 



900 Fourteenth Street 



houses fifteen years hence. But I am 

 getting away from my subject. 



Are the growers keeping paee with 

 this wonderful progress ui construe- 



1 



