Jons 23, 1921 



The Florists^ Review 



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The Designing Room Should Be Commoiiously Large, Well Lighted and Adequately Ventilated. 



Baum's Home of Flowers shows the 

 spacious open area devoted to storage. 

 The designs are mossed as fast as they 

 come in and are packed away according 

 to kind and price, ready for the de- 

 signer. One corner of this basement 

 is partitioned off for a stock room, 

 where accessories are kept^ It is impor- 

 tant to have plenty of light, as in this 

 case, in the storage rooms. No em- 

 ployee, no matter how careful, can keep 

 things in the best of condition in a 

 dark, stuffy place. Order is most easily 

 maintained under conditions that fur- 

 nish an incentive towards it. Therein 

 lies the reason for and value in well- 

 planned quarters "behind the scenes." 



Shipping Quarters. 



Not many retail stores are headquar- 

 ters also for wholesale business, but 

 there are a number in the position of 

 Baum's, where the stock from a large 

 area of glass is sufficient for the store's 

 own needs and large quantities are 

 shipped to florists who have no green- 



houses. So a view of what is known 

 as basement No. 1 is informative, show- 

 ing the convenient arrangements for 

 shipping. The basement is 22 x 104 feet 

 and all orders are packed and shipped 

 from here. During the holiday rush all 

 retail orders are packed and shipped 

 from this basement also. No orders at 

 all are filled from the salesroom or 

 workroom. This basement contains a 

 storage box sixteen feet long, eight feet 

 wide and nine feet high, which affords 

 ample space for all necessary stock. A 

 complete line of shipping boxes, con- 

 sisting of some eighty different sizes, 

 are always kept on hand. 



HOW BAUMS BUILT BUSINESS. 



Leader in Southland. 



Among the acknowledged leaders 

 among the trade in the south is Baum's 

 Home of Flowers, at Knoxville, Tenn. — 

 leaders in both the growing and the re- 

 tailing ends of the business. The his- 



tory of this firm is one of hard work 

 and untiring perseverance on the part 

 of the founder and his sons. It has a 

 meaning for all other florists, for it 

 shows how our industry is being built 

 and how it is still to be built to far 

 larger proportions. 



Baum's Home of Flowers, Inc., was 

 established by Charles L. Baum in the 

 year 1889. Charles L. Baum was a 

 great lover of flowers from childhood 

 and when only a small boy he would 

 often steal away from home to visit the 

 greenhouses of florists. He began early 

 in life to improve his knowledge of 

 floriculture by reading, all the flower 

 and garden magazines he could get, and 

 put what he learned into practice, mak- 

 ing floriculture a hobby while engaged 

 in a far different occupation. 



At the age of 14 he was appren- 

 ticed in the old Knoxville Car Wheel 

 foundry. After three years he went 

 to the Knoxville Foundry & Machine 

 Co., where he worked for six years, 

 returning to the car wheel foun- 



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Quarters for Storage and Preliminary Work on Materials Should Be Roomy and Well Lighted. 



