June 23, 1921 



The Florists' Revie^?^ 



19 



The Designing Room Should Ba Commoiiously Large, Well Lighted and Adequately Ventilated. 



I'uiiiti 's iloiiit' of Flowers siiows the 

 Nliacious ojx'ii area ilevoted to storage. 

 The designs are mossed as fast as they 

 eonie in and are j)aeked away according 

 to kind and jirice. ready for the de- 

 signer. One corner of this basement 

 is partitioned off for a stock room, 

 where accessories are kei)t,. It is impor- 

 tant to h.-ive jilenty of light, as in tiiis 

 case, in the storage rooms. No eni- 

 ])loyee, no iiuitter liow carefnl, can keep 

 things in the best of condition in a 

 dark, stuffy pl:ice. Order is most easily 

 m;iintained under conditions that fur- 

 nish an incentive towards it. Therein 

 lies the reason for and value in well- 

 ]ilaniu>(l (piarters ''bi'hind the s<-enes." 



Shipping Quarters. 



Not many retail stores are headquar- 

 ters also for wholesale business, but 

 there are a number in the position of 

 Baum 's, where the stock from a large 

 area of glass is suilicient for the store's 

 own needs and large (juantities are 

 shipjM'd to florists who h;ive no green- 



houses. So a view of what is known 

 as basement No. 1 is informative, show 

 ing the convenient arrangements for 

 shipjiing. The basement is 22 x l(i4 feel 

 and all orders are j)acked and shii)ped 

 from here. During the holiday rush all 

 retail orders are packed and shiiiped 

 from this basement also. No orders at 

 all are filled from the salesroom or 

 workroom. This basement contains a 

 storage box sixteen feet long, eight fei-t 

 wide and nine feet high, which affords 

 ample space for all necessary stock. A 

 com]>leto line of shipping boxes, con- 

 sisting of some eighty different sizes, 

 are always kept on hand. 



HOW BAUMS BUILT BUSINESS. 



Leader in Southland. 



Among the acknowledged leaders 

 among the trade in the south is liaum 's 

 Home of Flowers, .at Knoxville, Tenn. — 

 leaders in both the growing and the re- 

 t;iiling ends of tlic' business. Tlie liis 



toiv oi' this lirni is one of hiird work 

 and untiring perse\-erance on the part 

 of the founder and his sous. It lias a 

 meaning for all otlier llorists, for it 

 shows how our industry is being built 

 and how it is still to be built to f;ir 

 larger ]>ro}>ort ions. 



liaum's Home of Flowers, Inc.. was 

 i'st;iblislie(l by Charles L. Hauni in the 

 year ]88!». 'ciiailes L. H;ium was a 

 great lover of th)wers from cliildhood 

 and when only a suiall boy hi' woliM 

 often steal away from home to visit the 

 greenhouses of florists. He began early 

 in life to improve his knowledge of 

 floricultun,' by reading all the flower 

 and garden magazines he i-ould get, aucl 

 |p|it what he learned into [irai'tict*, mak- 

 ing tloi-iciilt ure a li(diiiy while engaged 

 in a far ilifferi'nt (.x-cuiiat ion. 



.\t the age iif 14 he was .T.(i]irc>n- 

 ticed in the old Knowillr Car Wheel 

 foundry. After three years he went 

 to the Knowille Fdumhy iV .Machine 

 <'(!.. \vhei-e he worked for six vears, 

 ret lll-llillj: 1(1 tlie car wheel t'oun- 



Quarters for Storage and Preliminary Work on Materials Should Be Roomy and Well Lighted. 



