56 



The Florists^ Review 



■Junk 23, 1921 





I Pacific Coast Department 



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Echo, Ore.— PelmukkT 's Floral Gar- 

 dens, operated by Jay Pelmulder, have 

 been moved from Walla Walla, Wash., 

 to Echo. 



Grandview, Wash. — In The Review 

 for May 26, the address of William 

 Davey was erroneously reported as 

 Grandview, Mich. His state is Wash- 

 ington, where he has erected a green- 

 house, 



IjOS Angeles, Cal.— John Y. Lambert 

 has not been engaged in the florists' 

 business for over ten years. But the 

 call of flowers has proved too much for 

 him, and he is now entering the whole- 

 sale and retail business under the firm 

 name of John Y. Lambert Co., Los An- 

 geles, Cal. 



El Cajon, Cal. — William Livesey, who 

 moved here from San Diego, Cal.,, has 

 purchased ten acres of land and has 

 erected a lath house. He will do busi- 

 ness under the firm name of the Sunkist 

 Gardens, specializing in geranium cut- 

 tings and Asparagus Sprengeri and A. 

 plumosus for the trade. 



ROSES REACH SANTA ANA. 



The carload of rose plants pictured in 

 The Review last week reached Amling 

 Bros., at Santa Ana, Cal., in record 

 time, the journey from Richmond, Ind., 

 taking just four days. The plants were 

 shipped by the Joseph II. Hill Co. They 

 were packed in a refrigerator express 

 car and, says Ernst C. Amling, on ar- 

 rival were just as though they had been 

 taken direct from a greenhouse bench. 

 He expressed great pleasure at the ex- 

 cellent condition of the plants and the 

 high quality of the stock. Amling Bros, 

 made record time, also, in planting the 

 four houses now completed. The 41,000 

 plants, including 10,000 bench plants, 

 were set in two and one-half days. Cut- 

 ting is expected to begin by the middle 

 of August. 



CALIFORNIA'S BIG EXPOSITION. 



Preparations for the big show to be 

 iield at Exposition park, Los Angeles, 

 October 20 to 23, under the auspices of 

 the California Association of Nursery- 

 men, are well under way. The sunken 

 garden, comprising roughly seven acres, 

 has been planned and is being con- 

 structed by O. W. Howard, head of the 

 landscape department of Howard & 

 Smith. That he has his big charge well 

 in hand was shown by a recent visit. 

 The beds have been arranged and the 

 dahlia growers are already busy putting 

 their jilants out. Other plantings will 

 continue in due course and a magnifi- 

 cent display will be ready for the visi- 

 tors when the big show opens. The 

 flower show proper, consisting of orna- 

 mental plants and cut flowers, will be 

 held in the great armory and liere also 

 will be shown the seedsmen's exhibits. 

 West of the armory will be the fruit 

 show, the choicest of California's fruits 

 being exhibited in attractive palm- 

 roofed structures in forms agreeable to 

 the management, which will insist on 

 sightly and attractive exhibits in every 

 case. 



A preliminary premium list has been 

 sent out, containing a long list of cash 

 prizes, cups and_otlier valuable trophies 

 to be competed for. The cash prizes 

 are large enough to stimulate good 

 competition, as, for instance, $50, $30, 

 and $20 for first, second and third 

 prizes, respectively, for thirty-six cut 

 mums in six varieties, and $100 for the 

 best exhibit of pot mums. Cups valued 

 at $100 are given as first prizes for 

 groups of flowering and foliage stove 

 and greenhouse plants, ornamentals for 

 outdoor planting and collection of 

 palms, respectively. Another good prize 

 is $250 for a display of greenhouse cut 

 roses and this should bring a good com- 

 petition. The second prize for this is 

 $150 or cup of equal value. There are 

 over 400 classes in all and the prizes 

 in every class are liberal. 



As already noted, the California As- 

 sociation of Nurserymen is getting the 

 hearty support of the Los Angeles park 

 commission, the city and county of Los 

 Angeles and the Los Angeles Chamber 

 of Commerce in this show and, undoubt- 

 edly, it will be the finest and most rep- 

 resentative exhibition of California 

 horticultural produce ever brought to- 

 gether. H. R. R. 



LOS ANGELES, CAL. 



The Market. 



A better tone in the retail business 

 was noted last week, but there was far 

 too much stock on the market to permit 

 it to be a profitable week for the grow- 

 ers. Early asters have made their ap- 

 pearance, but the quality is not good 

 as yet. Dahlias are improving daily 

 and gladioli were never better or in 

 greater variety. The demand is fairly 

 good and the flowers make a fine show- 

 ing in the stores. Valley has come into 

 its own again and both quality and de- 

 mand are satisfactory. Small flowers 

 continue overplentiful. The purple Bud- 

 dleia magnifica sells well as a subject 

 for showv baskets and the same state- 



ment applies to various delphiniui s. 

 Alterations in the stores are beginnii ^^ 

 but will be pushed faster, probab v, 

 after July 1. 



Visit of Ammanu and Swenson. 



Apparently little notice was receiv <1 

 of the coming of J. F. Ammann and [. 

 V. Swenson on their tour in favor of , n 

 advertising scheme for florists simil t 

 to that adopted in several eastern citii s, 

 but Secretary George Hall, of the L is 

 Angeles Florists' Club, did the be t 

 possible under the circumstances aid 

 about seventy-five members of the tra('e 

 met at the market of the Americim 

 Florists' Exchange to hear Mr. Am- 

 mann 's speech in favor of the plan and 

 to witness the interesting advertising 

 slides so well described by Mr. Swen- 

 son. Mr. Ammann held the interest of 

 the audience right from the start and 

 his trenchant remarks showed even the 

 most skeptical that such a scheme was 

 of the greatest possible benefit to the 

 trade in general and the most equitable 

 way of raising funds for advertising. 



At a preliminary meeting a pro-forma 

 agreement had been drawn up and the 

 visitors had been entertained at dinner 

 at the Athletic Club. Those present, be- 

 sides the guests, were A. F. Borden, Rov 

 F. Wilcox, J. RoUeri, F. Sperry, Walter 

 Armacost, J. N. Williamson, George 

 Hall and T. H. Wright. 



The agreement is practically the 

 same as that used in other cities and 

 provides for a small percentage of the 

 sales of growers, wholesalers and re- 

 tailers being assigned to a local fund 

 to be used as thought advisable by the 

 board of directors. As noted by Mr. 

 Ammann, there are local difficulties 

 everywhere in putting such a campaign 

 over, but they are by no means insur- 

 mountable here, any more than any 

 where else. They can only be sur 

 mounted, however, by a loyal spirit of 

 cooperation, the one thing needed. A 

 great many of those present signed tho 

 agreement and many more doubtless 

 will when it is presented to them. It 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



The Hou»« of Quality and Servicm 

 236 EAST FOURTH ST^ LOS ANGELES. CALIF. 



Write for Special Price$ 



