68 



The Florists'' Review 



Jdm 23, 1921 



Th* Oorlsts whoa* ctaeOm appMU* on th« paces emrrrlB* till* hmA* v vraparvd to fill ordww 

 — ._ tcom otliwr Oortst* tor local daUvcry on tba unuri iMwto. 



I S. A. F. NEWS I 



^^1^/Srlr)«\1lirSv1r^Svlr^SY1r/S^1h«v1r^S^1rrS<i1r/S<l1lV*^nl 



SOCIETY OF AMERICAN FLORISTS. 



National Publicity Campaign. 



The members of the publicity com- 

 mittee are getting their plans in shape 

 for the forthcoming publicity drive in 

 the magazines, their only anxiety now 

 being as to the wherewithal for financ- 

 ing their effort. As has been said be- 

 fore, the money required must actually 

 be in hand; hence their concern. A 

 good many guarantees iire still to be 

 discharged, and once more we urge all 

 those who have pledged themselves to 

 send checks covering their pledges 

 without further delay. There has been 

 plenty of evidence lately to show that 

 the slogan is worth all wo can expend 

 on it. In cartoons, editorial headlines 

 and in other ways it has been featured. 

 ' ' They said it with flowers ' ' is now a 

 common headline used to cover public 

 functions of various kinds, and the dear 

 public sits up and takes notice of it. 

 The head of our nation was recently 

 cartooned in a prominent New York 

 daily as "Saying It with Flowers." 



The campaign fund has been aug- 

 mented by the following subscriptions, 

 since our last report: 



Fisher & McGratli, New Castle. ra...$ 25.00 



George W. Marshall, Okmulgee. Oklu.. 5.00 



S. C. Derrick. Cooperstown, N. Y 5.00 



H. J. Macklln, CamhriiiRe, Mnss 5.00 



Cleveland Cut Flower Co., Cleveland. 



Ohio 50.00 



W. A. Worrcl, I'ocalello. Idaho 10.00 



Eldred Flower Shop, Pasadenu, Cal 10.00 



G. W. Frisch & Son, Uuyton, 10.00 



IIuRO Teute, IJochoater, N. Y 5.00 



Groffe & Dresel, t^liicago. 111 10.00 



W. E. Uny Co., Syracuse, N. Y 10.00 



V. E. Kossiter & Son, Sunbur.v, Ta 5.00 



Oregon Florists' Club Assn., I'ortland, 



Ore 125.00 



Doswell Floral Co., Ft. Wayne, Ind... 10.00 



August Ij. Kroner. Quincy, III 5.00 



Klectric City Conservatory, Great Falls, 



Mont 10.00 



Hen lioldt, Denver, Colo 10.00 



$ 310.00 



Previously reported 25,188.60 



Total $25,498.60 



All who have not yet subscribed to 

 the fund are assured that there could 

 be no better time than now to render 

 their support. The big publicity effort 

 about to be made will be governed en- 

 tirely by the amount of money avail- 

 able for it, and the greater it can be 

 made, the greater the resulting benefit. 



National Flower Show. 



The ](lan of the trade section of the 

 big show, to be held in Cleveland next 

 March, is completed, and plates arc 

 ready for the printer, so that it is now 

 only a matter of days before prints will 

 be ready for mailing to those likely to 

 be interested. 



Although the guarantee fund cover- 

 ing the show's finances is practically 

 closed, a subscription from W. D. How- 

 ard, Milford, Mass., is this week re- 

 ported, making the fund total $20,657. 



The Washington Convention. 



The Ladies' Society of American Flo- 



^ MuuHtn^loweri 



Members 



of the 



F T, D. 



Members 



of the 



F. T. D. 



Qfi&SSIVE . 



GUDE BROS.COa 



FLORISTS 



i2i4rsxN.w. 



WASHlNGTpN.D.a 



TO OUR BROTHER FLORISTS: 



FLOWERS AND CO-OPERATION 



Let us learn from the flowers the lesson of co-operation. A single 

 flower, growing alone, makes no great show. Many flowers, grow- 

 ing in harmony, will transfigure even a desert. 



Member F. T. D. 



I4tliandH Sts.. N. W. 



Washington, D. C. 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N St, N. W. 



MlBS Louise W. Daupherty. - - Proprletrees 



rhones-Franklln 3579, 3841, 3&12 



Member Florists' TeleKrapli Delivery 



rists has prepared a folder which will 

 surely interest the ladies who are think- 

 ing of attending the convention and 

 should convince not a few others that 



ORDERS IN OR AROUND 



Washington, D. C. 



MEMBER F, T. D. 



GEO. C. SHAFFER 



900 Fourteenth Street 



it would be a splendid idea to plan to 

 make the trip. There is no more in- 

 teresting city in the United States to 

 visit than Washington and, with a large 



