JUNB 28, 1921 



The Florists^ Review 



69 



•• Tli « florists whose oard* appMur on tlio paces oarrylnK this hoad, are prepared to 1111 orders 

 — — from other florists for local dellvenr on the nsnal basis* 



FOREIGN SECTION 



ENGLAND 



You can 



"Say Jt wilh 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Members 

 P. T. D. siv. 



BOLD STFIEET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY i: FLORIST 



37 Rue Lapeyrouse 

 PAP IS, near the Etoile. FRANCE 



Liverpool, England 



DINGLEYS, Ltd.. Florists 



SHEFFIELD, ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS, Ltd.. Florists 



gathering of kindred souls in attend- 

 ance at the convention, it should prove 

 doubly interesting. This folder will be 

 mailed to our whole membership short- 

 ly, with other printed matter concern- 

 ing the gathering. 



The space available in the trade ex- 

 hibition is going fast, and a banner 

 show is already assured. The following 

 names of exhibitors are in addition to 

 those already reported: 



& Burnham Co., Irvlngton on- Hudson. 



Inc., Knoxvillc. 



Lord 

 N. Y. 



Ha urn's Home of Flowers 

 Tcnn. 



Lima Sheet Metal I'roilucts Co., I^ima, O. 



HitchinKS & Co., Eli!«ilietli, N. .1. 



S. If. Rusgin, New York, 



John Young, Sec 'y 



S. A. F. MEMBERSHIP DRIVE. 



Another Letter. 



The week beginning June 26 has not 

 been oflficially designated for the work- 

 ers in any special phase of the florists' 

 industry, but the drive for new mem- 

 bers in the S. A. F. will continue. 

 Affiliated organizations, salesmen, etc., 

 have all had their week in which to put 

 forth special effort in order to boost the 

 roster of members. But for the week 

 starting June 26 a letter has been sent 

 out to all connected with the S. A. F. 

 in any way, urging that each and every 

 one do his part in the endeavor to coax 



Mystery or Mastery 



W^ith apologies and appreciations to 

 our friend Henry Penn of Boston, I 

 want to say a word on this subject. 



What goes biggest in business these 

 days— is it the product that is sur- 

 rounded by mystery? Or is it the one 

 that has opened its doors and shown 

 all comers the mastery of its making? 

 Who are the big men in the florist 

 business today, those who are ever 

 talking to fellow florists mysteriously 

 about their methods and cautioning 

 their employees against letting any- 

 body know anything? Or are they the 

 generous hearted, broad minded men 

 who have such mastery over their 

 business that they have grasped the 

 fullest meaning of the word cooper- 

 ation ? 



Who do you help, the man who helps 

 you, when he can't help it? 

 Or the Sunny Jim who helps you when- 

 ever he sees half a chance to help? 

 Who of us wouldn't like to be a Penn, 

 a Breitmeyer, a Schling, a Gude, a 

 Fred Brown, a Danker? 



Which men are getting the most 



F. T. D. business? 



Surely not the pot-bound ones. 



New York's Favorite Flower Shop 



Fifth Avenue at S8th Street 



new members into the fold. The letter 

 reads as follows: 



The drive is still on. Wake up! Oh, 

 yes, we are nearing the halfway mark; 

 a time when there is great danger of 

 lagging too much. Now, do not wait 

 for "George to do it," but do it your- 

 self. See your neighbor; it will give 

 you an excuse to talk to him if you have 



not been on speaking terms. Or, if you 

 can 't get up courage for so hard a task, 

 write some friend you know at a dis- 

 tance and get him to join. By all 

 means get somebody. Many "some- 

 bodies" will be still better. If they 

 refuse you once, try, try again. That's 

 salesmanship. 



The harder you have to work to get 



