?■ . 



JUNB 80, 1921 



The Florists^ Review 



21 



the report in The Eeview, promise to 

 be the leader in blooming plants next 

 winter. This stock will compare favor- 

 ably with the best. There seems to be 

 nu great secret in growing the plant — 

 good soil, plenty of leaf-mold, care in 

 watering, ventilation, with frequent 

 spraying to keep the plants healthy. 



Planting chrysanthemums in bench 

 and solid beds was the next task, Major 

 Bi>nnaffon on the upper, yellow and 

 \^'!lite Chadwick in the center, pompons 

 Oil the lower, the houses being on a hill- 

 siile. Planting Boston ferns in solid 

 sa allow beds was our next job, loam, 

 leaf-mold and a scattering of pulver- 

 ised sheep manure forming the compost. 

 Later, in repotting from 4-inch into 

 ,' inch and 6-inch, cow manure takes 

 tlie place of sheep manure. The liberal 

 ise of leaf-mold, which is gathered in 

 its virgin state from near-by woods, is 

 uoubtless largely responsible for the 

 abundance of roots and glossy foliage 

 i.f the ferns. W. M. 



WARMTH or WASHINGTON. 



Gude Proves It Not Hottest City. 



As one of the leading citizens of the 

 national capital and as the Washington 

 representative of the S. A. F., William 

 F. Gude is working energetically to pro- 

 mote the national convention of florists 

 in his city August 16 to 18. He seeks 

 to draw as many members of the trade 

 to Washington at that time as ever at- 

 tended one of our conventions. In this 

 effort he wishes to dispel the popular 

 idea that Washington is a particularly 

 torrid place. He quotes an article by 

 the secretary of the Washington Cham- 

 ber of Commerce to this effect: 



"Objections are sometimes urged 

 against bringing conventions to Wash- 

 ington in the summer months on ac- 

 count of the heat. We are able to pre- 

 sent convincing evidence that these ob- 

 jections liave no more force against 

 Washington than any other city which 

 has any claims as a convention city. 

 We have obtained from the United 

 States Weather Bureau official figures 

 showing the average, temperature by 

 months for the fifty years from 1871 to 

 1920, inclusive, in the twelve cities 

 named below. In presenting these fig- 

 ures fractions of a degree less than one- 

 half are omitted and one degree is add- 

 ed when the fraction is more than one- 

 lialf. The figures for the summer 

 montlis follow: 



July AiiR. Sept. 



Hoston 7 J 70 03 



rhioaRO 7.S 72 6") 



C'incinniifi 77 7.") 0!) 



•Mcveland 72 70 (U 



IiKlianapdlis ' 7i> 74 07 



Kansas Tilv 7S 77 09 



Now Orloiiiis 82 84 79 



Now York 74 7:^ 06 



I'liilaclolpliin 77 74 68 



I'ittsliiir),'li 7.". 73 66 



St I^iiiis 79 78 70 



Washington 77 75 68 



"It is not necessary to draw any 

 conclusion from the above figures. They 

 speak for themselves. Wc have also 

 obtained from the Weather Bureau the 

 highest temperature recorded by it in 

 each of these cities during the same pe- 

 riod. These temperatures are as fol- 

 lows: Boston, 104; Chicago, 103; Cin- 

 cinnati, 105; Cleveland, 100; Indianap- 

 olis, 106; Kansas Citv, 108; New Or- 

 leans, 102; New York, 102; Philadel- 

 phia, 106; Pittsburgh, 103; St. Louis, 

 107; Washington, 106. 



"This must forever set at rest all 

 criticism of Washington in comparison 

 with other cities on account of hot 



weather. And this should be borne in 

 mind, that for any disadvantage from 

 the point of view of desirability as a 

 convention city, Washington has a mul- 

 titude of advantages over any other 

 city. ' ' 



ROSES AT ELIZABETH PARK. 



It was almost necessary to get out the 

 "Standing Room Only" sign at Eliza- 

 beth park, Hartford, Conn., Sunday, 

 June 19, so dense were the crowds eager 

 to see and take snapshots of the many 

 roses in bloom in this wonderful rose 



and the now popular variety, Mrs. 

 Aaron Ward. 



There are many other flowers besides 

 roses, but at this time of year the roses 

 attract the most attention. Superin- 

 tendent Parker says there was no dis- 

 play at all at this time last year. Now 

 it is normal. C. B. M. 



PENN'S JUNE BRIDE AD. 



Time and custom have created a rela- 

 tionship between June and brides that 

 has become institutional. Every day 



gggsasggs gsggwspg'i'gggs^^ 



PENN'S 

 SHOWER 

 BOUQUET 



For June 

 Brides 



A Penn origination, 

 reflecting in its exquisite 

 beauty a delicacy of 

 treatment that appeals 

 to every finer sense. 



So artistically fash- 

 ioned for its purpose 

 that it is recognized as 

 absolutely correct at per- 

 tectly appointed wed- 

 dings. 



The standard of excellence, 

 reflecting Penn Quality and 



distinction in its every detail. 



This beautiful bridal picture showing a "Penn" shower bouquet, 

 specially posed at Purdy studio by Elizabeth Hine* — "The 

 O'Brien Girl" — now appearing at Tremoiit Theatre. 



O'Brien Gi 



''X^'»--~'V--^fW-fS'S^ 



124 TREMONT 

 STREET 



Penn's June Bride Advertisement, Posing Actress, Made a Hit in Boston. 



garden, where there are over 300 varie- 

 ties. It was estimated the automobiles 

 numbered 3,500. A few hundred were 

 from Massachusetts and there were a 

 good many from New York, Rhode 

 island, New Jersey and Pennsylvania. 



Besides the rose garden proper, with 

 its many arches, there is one of three- 

 fourths of an acre and the test garden 

 is full of roses. There are a few Gloire 

 de Dijon and Jacqueminot roses, but 

 they are almost obsolete. A dark red 

 rose that was greatly admired is 

 Prosper I.angier and a white one, 

 Kaiserin Aiij^usta Victoria. Other va- 

 rieties seen here were Eugene Furst, 

 Horace Yernet, Com. J. Gauvreau, Gen- 

 eral MacArthur, Baroness Eothsohild, 

 Earl of Duffcrin, Duke of Counaught, 

 Baron de Bonstetten. Souvenir de la 

 ^lalmaison and a great number of other 

 newer varieties. 



The gardeners seem to be unable to 

 get any size to yellow roses. There is 

 an oldtiiiio vellow rose, Persi.nu Yellow. 



in this month hundreds of pictures of 

 brides appear in daily newspapers and 

 the public seems never to tire of these 

 ])ortraits. In every case, the question, 

 "What kind of flowers did she wear?'' 

 is inevitable. For the bride 's bouquet, 

 too, has become institutional. 



Penn the Florist, of Boston, has been 

 quick to perceive the advertising po- 

 tentialities in an appeal to the public 

 through the sentiment that surrounds 

 June and brides. An instance is the ad- 

 vertisement reproduced herewith, wliich 

 was run in the Boston papers. Penn 

 introduced another point of interest 

 and attraction. The young lady por- 

 trayed as a bride is a popular actress 

 now plaving in George ^I. Cohan's 

 "The O'Brien Girl." at the Trcmnnt 

 theater. The many Bostoiiians who have 

 seen her in the play were additionally 

 interested to see her in bride's costume. 

 This advertisement proved to be one of 

 the most successful of that conspicu- 

 ouslv successful llorist-advertiser. 



