42 



The Rorists^ Review 



JUNB 30, 1921 



given before the Gardeners' and 

 Florists' Club on the previous evening, 

 took over the same excellent troupe of 

 entertainers, including the Echo quar- 

 tette; Migs Eckert, soloist; Nelson 

 Waring, pianist; Miss Colenburn, 

 violinist, and others, who gave an ex- 

 cellent concert. Eefreshments were 

 served and an enjoyable evening was 

 spent. 



The Hingham Horticultural Society 

 held a rose and strawberry show in Lor- 

 ing hall June 24. Eoses, hardy peren- 

 nials, vegetables, table decorations and 

 strawberries of splendid quality were 

 shown. W. N. Craig acted as judge and 

 lectured on "Roses, Strawberries and 

 Hardy Perennials " to a large audience. 



The list of sporting events is ready 

 and all other details completed for the 

 annual picnic of the Gardeners' and 

 Florists' Club, to be held at Cunning- 

 ham park. East Milton, July 21, and 

 line weather alone is needed to bring 

 out a record attendance. 



The Boston Florists' Association, 

 which planned to hold a dinner at 

 Nahant, chose Nantasket as a better 

 ocean resort to visit and had a large at- 

 tendance on the evening of June 28, 

 leaving Copley Square, Boston, between 

 5 and 6 p. m. It was a garden party. 



The concert given June 21 before the 

 Gardeners' and Florists' Club, through 

 the efforts of J. Harris, of Penn's, was 

 the best ever given before that organi- 

 zation and all selections were repeatedly 

 and enthusiastically encored. Floral 

 decorations were unusually elaborate. 



W. N. C. 



PHILADELPHIA. 



The Market. 



There are plenty of flowers to offer, 

 on a market that is still active. 

 Orchids and valley are the exceptions 

 to this rule. Weddings and commence- 

 ments have made heavy demands on 

 good stock of certain varieties. 

 General cut flower business has de- 

 clined, as it always does when the 

 mercury rises. The heat has been ex- 

 cessive. With it there is drought, most 

 trying for outdoor flowers. Fortunate- 

 ly, the present week sees rain. Carna- 

 tions and sweet peas have been of little 

 account; it is too hot for them. Valley 

 from a distance has suffered. Roses 

 are, in some cases, reaching the whole- 

 sale commission houses too open for 

 use. Russell shows decided superiority 

 as a summer rose. It keeps well, opens 

 slowly and holds its color. Many of the 

 Russell roses now coming into the 

 market are short-stemmed. 



Gladioli are fine. Herada gives an 

 unusual color, a violet that is highly 

 prized by floral artists. The better 

 gladioli are sold under name in quantity 

 — Panama, America, Mrs. Francis King, 

 Pink Beauty, Herada, Prince of Wales 

 — not that this is, especially, news; it 

 is merely emphasized to show that the 

 day of mixed gladioli has departed. 



Easter lilies are good and plentiful, 

 so plentiful that the price has declined, 

 in an effort to find buyers for the in- 

 creased receipts. 



Hydrangea arborescens is the latest 

 addition to the assortment. 



In New England. 



A business arrangement of especial 

 interest to plantsmen goes into effect 

 July 1. Louis J. Eeuter has accepted 



Easter Lilies, Gladioli 

 Russell Roses 



During the hot months of the year, you must confine your 

 purchases to such items as are not affected by the heat. 

 We sujTgest — 



EASTER LILIES GLADIOLI 

 RUSSELL ROSES ORCHIDS 

 CANDYTUFT FEVERFEW 



AND ASTERS 



We guarantee to send you absolutely fresh flowers, care- 

 fully selected and well- packed. With all this good service 

 the flowers do not cost you any more than what you have 

 to pay elsewhere. In fact, for the reason of our large 

 supply giving us a better and larger selection, we offer 

 you advantages that you do not find elsewhere. 



For a steady and dependable supply of flowers during 

 the twelve months of the year, you cannot do better 

 than place your business with us. 



BUSINESS HOURS, 7 A. M. to 4 P. M. 



THE LEO NIESSEN CO. 



Wholesale Floriate 



Bnnchea: 1201-3.5 Rae* St. 



BERGER BROTHERS 



EASTER LILIES 



Exceptionally fine. 91S.OO per lOO. Can ship in bud or bloom. 



GLADIOLI — Peace, America, Mrs. Francis King 



Snapdragons, Delphinium Belladonna 



OKDER EARLY, PLEASE 



1609 Sansom Street 



PHILADELPHIA 



CARNATIONS ROSES 



SWEET PEAS DELPHINIUM 



VALLEY, FEVERFEW, GLADIOLI 



EASTER LILIES 



and all kinds of Greens 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto "The Golden Role" 1615 Raiutcad Street, Philadelphia 



