Junk 30, 1021 



The Florists^ Review 



69 



lefy apti Oeftyeiy^epeHffaHae 



Th« floriato whose cards appsar on the pacos earrylnB this head* are prepared to fiU orders 

 — — — from other florists for tooal dtfUvery on the usual basis* 



FOREIGN SECTION 



E N G LA N D 



You can 



"Sty Jt with 



Flowen" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Member* 

 F. T. D. 



BOLD STREET, 



Steamers 



anivingator 



leaving any 



port can be 



served at a 



few hours' 



notice 



Herobera 

 P. T. D. 



LIVERPCXJL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY K FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile. FRANCE 



Liverpool, England 



DINGLEYS. Ltd.. Florists 



SHEFFIELD, ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS, Ltd.. Florists 



liimself squandered time doing what an 

 ordinary clerk, a bookkeeper, or some 

 other employee could have done quite as 

 well. 



In the meantime, he was often anx- 

 ious about where the money was coming 

 from to discount his bills, or to make 

 such changes and expansion as he felt 

 desirable and necessary. The more 

 anxious this type of business man be- 

 came, the closer he stuck and hung to 

 business. The closer he stuck and hung, 

 the tighter money became — and so a 

 vicious circle was completed and kept 

 constantly spinning round and round 

 until the poor man's life and courage 

 were worn out like an old rubber tire. 

 Sometimes a fair living was made, but 

 few businesses conducted on this plan 

 ever became large or permanent. 



A test was worked out in a rather 

 more than average business town as to 

 the extent of business mortality, cover- 

 ing a period of thirty years. It was 

 discovered that at the end of the 30- 

 year period not a single retail business 

 was alive which was on the map at the 

 beginning. There had been a mortality 

 of 100 per cent. Out of all other busi- 

 nesses — factories, manufacturing plants 

 and jobbing houses, eight per cent were 

 still alive. 



Similar tests in other places have 

 shown as startling results. In each new 

 issue of Bradstreet 's report, twenty per 

 cent of the names that were in the pre- 

 vious report fail to appear. 



Gime All The Way Back 



From Washington 



To Learn How To Tie 



Our Corsage Bow 



If it wasn't for giving you a chance to laugh 

 in high glee at him, I'd tell who the florid 

 was. But suffice that he is one of the hig men 

 in the business. 



He heard about our unique way of tying a 

 corsage bow and came on from Washington 

 to find out how to do it. We gladly showed 

 him very painstakingly. But when he got 

 back home, try as he would, he couldn't do it. 

 So he promptly sent one of his men all the 

 way back again. 



Before he left you can depend on it he could 

 tie it with his eyes shut. 



I'd gladly tell everyone of you right here and 

 now, exactly how to tie it, but it's entirely 

 too complicated. 



But any of you who will drop in, I'll gladly 

 take all the time you want in showing you. 



New York's Favorite Flower Shop 



' 



Fifth Avenue at 58th Street 



This is a terrific waste and makes one 

 feel that there must be reasons which 

 could be corrected. Broadly stated, 

 these reasons can be summed up in the 

 one blanket charge of I-am-here-and- 

 will-be-pleased-to-serve-you. 



We are ready to acknowledge that 

 most of these men are honest, earnest, 

 courteous and gaiuinely anxious to suc- 



ceed. But that type of business man 

 has had liard sledding in the last dec- 

 ade or two and it is going to be an 

 impossibility for him to survive in the 

 face of conditions which we shall have to 

 meet in the next decade. 



The man of the present and the fu- 

 ture must be a go-getter. What is a 

 go-gettert He is an individual with 



