100 



The Florists^ Review j^"* ^^ ^^^i 



the idea of gardening. Selling that idea 

 would sell more seeds than selling 

 Smith's or Brown's store. The garden- 

 ing idea was sold to many homes during 

 the war and in a short time, and it can 

 be more efifectively sold now, for there 

 is a longer time in which to do it. He 

 also stated that the seedsmen should 

 know more about the seeds which they 

 sell. In place of selling several varie- 

 ties of seeds of the same kind, they 

 should cut out the varieties which were 

 not better than the others and have a 

 stock of only those varieties which were 

 known to be the best. Selling only the 

 best varieties of seeds will make satis- 

 fied customers, and satisfied customers 

 are permanent advertisements. 



Then followed a talk on "Promoting 

 the Use of More and Better Field and 

 Clover Seed on the Farm." This was 

 presented by L. L. Olds, of Madison, 

 Wis. His points were that high qual- 

 ity seeds and proper publicity would 

 mean much toward gaining the desired 

 end. He said that making a sale and 

 getting away with it does no good. The 

 seedsman should know thaj; the seeds 

 which he sells are what the customer 

 wants. He talked long and earnestly 

 on the necessity of dealing only in the 

 highest quality of seeds. He urged that 

 every seedsman be his own grower as 

 nuu'ii as possible, but at least have his 

 own trial grounds. He showed the im- 

 portance of attractive and correct cata- 

 logues. He urged that speaking be done 

 at farmers' meetings and that seedsmen 

 keep in touch with the work done at the 

 state experimental stations. 



The report of the garden bureau com- 

 mittee was then given by Leonard H. 

 Vaughan and James H. Burdett, of 

 Chicago. They told of the amazingly 

 extensive work which has been done 

 along the line of promoting the use of 

 garden seeds through the free publicity 

 given in the editorial columns of many 

 newspapers in the country. The advan- 

 tages over paid advertising of this free 

 .•idvertising were shown. The cost of 

 this work is small when the amount of 

 good it has done is considered. The 

 report closed with a resolution to con- 

 tinue the garden bureau work and to 

 request a contribution of $50 from each 

 member of the association and addi- 

 tional contributions from members 

 whose volume of business warranted 

 it, the whole sum to be collected not to 

 exceed $25,000 for the ensuing year. 

 The report was then turned over to the 

 auditing committee so that the expenses 

 might be verified. 



New Members. 



An abbreviated business meeting was 

 then held. The membership committee 

 recommended that the rules be sus- 

 pended temporarily and that the names 

 of the members be voted on one at a 

 time. Only two had been voted on, when 

 an objection was voiced, a motion made, 

 seconded and carried to vote on the pro- 

 posed members at an executive session. 

 "Whereupon the meeting was.changed to 

 an executive meeting. During this ses- 

 .sion and that on Friday the following 

 members were voted into the associa- 

 t ion : 



.Tolin Lewis Childs, Inc.. Floral Park, N. Y. 

 AtlHntic Seed to., Philadelphia, Pa. 

 Pedigreed Seed Co.. HartsvlUe, N. C. 

 Stark Bros. Nurseries & Orchards Co., Louis- 

 iana, Mo. _, , , , 

 N Wertheimer & Sons, IJgonier, Ind. 

 M i M. Seed Co.. ChlcafTo. 

 CraTen-Dlckinson Co., Buffalo, N. l. 

 B. F. Metcalf & Son, Syracuse. .\. \. 



The meeting Thursday afternoon was 

 also devoted to the reading of papers 



Zvolanek's Winter Orchid- 

 Flowering Sweet Pea Seed 



l-oz. 4 oz^ 1 lb. 



Xmas Pink Orcliid, bicolor 10.75 $2.50$ 8.00 



ZToluck's Rmc, best shell pink 2.50 8.00 25.00 



Misa L Code, piok 75 2.50 8.00 



Mrs. A. Skack, clear pink 50 1.50 5.00 



Watcknag Orck d, black seeded 



white 75 2.50 8.00 



Bridal Vail, best white 75 2.50 8.00 



Mr». Ckat. ZTolanek, lavender.. .75 2.50 8.00 



Zvolanek'i Bine, blue jay color.. .75 2 50 8 00 



ZTolanek's. Pale Bine..... .50 1.50 5.00 



Zyolanek'* Marqnis, navy blue i. .75 2 50 8.00 



Zvolanek't Orange ....;... .75 2.50 8.00 



Zrolanek's Beauty, clear dark 



„ , , „, rose. 75 2.50 8.00 



Every packet of our Win- Zrolanek's Red, best red 75 2.50 8.00 



ter-Howenng bweet rea ^^^g^ ^^^ ^ ^^^ ^^ ^^^^ ^^^^ commercial varieties. 

 beed must bear our trade There are not an.v better. Send for complete list of 

 I, n„ «„» ^ ^1 our many other Winter Sweet Peas. 



mark. Do not accept 



...... »»U<.« oo ^^^..:^^ Our new 1921 1922 list has been mailed. 



any other as genume. 



Seed will be ready about July 10 



Ant. C. Zvolanek & Sons, Lompoc, Cal. 



We are Headquarters for the 



BEST OF EVERYTHING 

 in 



Peas, Beans, Corn and Vegetable Seeds 



Olad to Quote for present delivery or on 

 srowing contr&ct for future delivery 



Jerome B. Rice Seed Co., Cambridgre, N. Y. 



Mention The Bevlew when yon write. 



Mention The Review when yon write. 



Braslan 



Orowera tor the Wtaoleaale Trade Only. Onion, Lettace, Carrot, 

 Paranlp, Paraley. Celery, Endive, Salaify and Mixed Sweet Peas. 



Seed Growers 



SAN JOSE, CALIFORNIA COIUDAHy 



Mentlan The Bevlaw wlien yon write. 



y 



BupPEEs Seeds Grow 



W. At lee Burpee Co. 



Seed Growers Philadelphia 



Weftern Seed & Irri^ition Ci. 



Seed Gronvers and Dealers 



Offlee and WarebooM, Growlna Utatk». 



Fremont, Neb. Rooky Ford, Colo. 



CUCUMBER MUSKMELON WATCIHELON 



PUMPKIN »mi SQUASH 



SWEET, FUNT aad HELD COIN 



Write for Special Contract and Spot Prices 



Return Envelopes 



Catalogue Envelopes 



Seed Packets 



Brown Bag Filling Machine Co. 



Fitcbbarg, Maea., U. S. A. 



THE 



J. C. Robinson Seed Co. 



WATERLOO, NEB. 



ROCKY FORD, COLO. 



Contract growers of Cucumber, Cantaloupe, 

 Watermelon, Squash and Pumpkin Seed, Snsar, 

 Flint and Field Seed Com. 



THE KIHBERLIN SEED CO. 



Seed Growfers SAH JOSOy CcJ. 



GROWERS OF 

 ONION, LETTUCE, RADISH, ETC. 



CoV' espondence Solicited 



