no 



The Florists^ Review 



Ji'NB 30, 1921 



New White Seedling Carnation 



THOMAS C. JOY 



Rooted Cuttings, $12.00 for 100; $100.00 for 1000; $450.00 for 5000 

 Deliveries beginning January, 1922, and filled in order 



JOY FLORAL CO., """^^^ 



tides for publication similar to those 

 used by F. F. Rockwell two years ago. 

 ' ' The association, through its vigi- 

 lance committee, will continue its 

 policy of checking up every and any 

 breach of business ethics made by its 

 members. It will also scrutinize every 

 application for membership and no one 

 will be elected to membership who has 

 not the unqualified endorsement of sev- 

 eral reputable firms. We sincerely ex- 

 pect to place the American Association 

 of Nurserymen on a still higher plane of 

 responsibility before the American 

 public." 



Long Executive Sessions. 



Beginning on the morning of the sec- 

 ond day the association met behind 

 closed doors, excluding from attend- 

 ance associate members of the organiza- 

 tion and members of the press. In this 

 way it was hoped to secure free expres- 

 sion on the floor of the convention in- 

 stead of confining open discussion to 

 the corridors and lobby of the hotel. 

 The publicity policies of the associa- 

 tion were debated vigorously and the 

 * trade-mark was the object of much 

 censure. 



The association in the beginning of 

 its press campaign started a search for 

 a slogan. That of the florists proved 

 so remarkably successful that it was 

 desired to find a companion touchstone 

 for nurserymen. "Trustworthy Trees 

 and Plants" implied, it was found, a 

 standard of honesty and quality that 

 demanded steps on the part of the as- 

 sociation to insure fulfillment. So the 

 phrase was trade-marked, to limit its 

 use to association members. The im- 

 plication then that all members of the 

 association were trustworthy and that 

 nonmembers were not entitled to that 

 adjective found many critics. The con- 

 sequence was the abandonment of the 

 trade-mark at this meeting. 



During the last year the market de- 

 velopment committee expended the 

 money allotted it in two kinds of pub- 

 licity. One was the use of small paid 

 advertisements, featuring the trade- 

 mark, in agricultural journals. The 

 other was the sending of specially pre- 

 pared articles on horticultural topics 

 calculated to promote nurserymen 's in- 

 terests to the editors of several hundred 

 newspapers in agricultural communities 

 for use in their reading columns. These 

 articles were widely used and their cost, 

 in comparison, was much less than the 

 paid advertisements of the trade-mark. 

 Since the dues this coming year will 

 admit only of small expenditure for 

 publicity, it was deemed best to carry 



BIDDEFORD, MAINE 



NEW CARNATIONS 



MAINE SUNSHINE, YELLOW 



Domer Gold Medal 



Chicago, January, 1920 



Rooted Cttttliigs 

 91S.OO per lOO, 9120.00 per lOOO 



WRITE FOR DELIVERY 



WHITE DELIGHT 



Texas Prize. Washington. D. C, Jan.. 1921 



Stronger than PINK DELIGHT 



Rooted Cuttings 

 912.00 per lOO, flOOloO per lOOO 



WRITE FOR DELIVERT 



Mentloa Tlis BsTlew when 70a write. 



Standard 

 and Novelty 



Write for prices and description. 

 THE JOSEPH H. HUl CO., Ricb»Mid, hJ. 



Roses 



ORCHIDS 



We rrow and sell Orehlds only. Can tat- 

 nlah you with snythlnK In this line. 



If you intend InvestinK in Orchids, do so now 

 while price* are low. 



Special Hats on application. 



UGEI %L IDUQl, Souil, NewJoar 



PEONIES 



Sand for onr Special Price List ahowiag 



best sorts, with each color in the 



order of bloominc. 



PETERSON NURSERY 



SO N. La Sane Street, CHICAGO, ILL. 



Eyergreens, Peonies and Iris 



If yoa are Intereeted In theae roa are Inter- 

 eated In na. aa we bare a nice lot for prompt 

 dellrery. We alao grow a fall line of tmlt and 

 ornamental atock. WRITE TOR PRICES. 



FARMERS NURSERY CO., 

 TROY, omo 



on thp latter form and discontinue the 

 former. 



Vigilance Committee Report. 



Though the findings of the vigilance 

 committee were delivered to the execu- 

 tive committee, the chairman, Paul C. 

 Lindley, in an open report to the asso- 

 ciation, expressed himself caustically 

 regarding some practices of nurserymen, 



IBOLIUM PRIVET 



The New Hardy Hedge 



BOX-BARBERRY 



NOW WELL KNOWN 



Quantity Trade Prices 



l.j^.M '^^ ''»» "" 



IMiaa Prirrt ijjTRODUCERS: 



The Elm City Nursery Company 



Weodmont Nvrsciies, Inc. 

 NEW HAVEN CONNECTICUT 



The Wayside Gardens Co. 



GROWERS OF HARDY PLANTS 

 Shrubs, Balba and Seeda 



MENTOR, OHIO 



Hardy Old-fashioned Plants 



Our Specialty 



Specially grown for Florists. Nursery- 

 men and Landscape Architects. Prices 

 on request. 



WILLIAM TOOLE & SON 



Hirfy Phat mA fwmi turn BARABOO, WIS. 



not matters of policy, but matters of 

 honesty and conscience. He said in 

 part: 



"In many catalogues a collection of 

 cuts which are absolutely foreign to 

 the nursery business are used; a picture 

 of a baby carriage would be just as 

 appropriate. After carefully looking 

 over one mailed out by one of our lead- 

 ing members, it recalled to my mind the 



