32 



The Florists^ Review 



July 7. 1921 



rosentative of the market, shows the 

 record in comparative figures, as fol- 

 lows: 



Siilc« for I'er cent 



Juno, lUlit 100 



June, 1920 ir)7% 



Juiio, litil IjIVj 



Considering all the conditions, gen- 

 eral business, weather and quality of 

 stock, business must be counted as re- 

 markably good this June. 



A Tough Month. 



June was one of the hardest nionths 

 the trade in this section ever has en- 

 countered. It was so hot and dry the 

 trade suffered in every possible way; 

 there was not the slighte'fet compensa- 

 tion. The records of the Weather 

 Bureau do not show another June so 

 hot; throughout the month the tempera- 

 ture averaged 7% degrees above nor- 

 mal. The rainfall was less than half 

 normal, so that all field crops suffered 

 with those indoors. The sky was clear 

 seventy per cent of the hours the sun 

 was above the horizon, making green- 

 houses like ovens. There was little 

 breeze, the average hourly air move- 

 ment, 9.3 miles, being the least recorded 

 at Chicago in thirty-two years. 



Under such a handicap it seems re- 

 markable that the volume of wholesale 

 cut flower business should have approxi- 

 mated in value the record figures of 

 June, 1920; with some wholesalers there 

 was a little decrease, but a few enjoyed 

 smaU increases. It is unquestioned that 

 the hot weather decreased the market 

 value of flowers by many, many thou- 

 sands of dollars, and that the heat re- 

 duced the demand for flowers, as it al- 

 ways does. So it seems clear that with 

 normal weather the business would have 

 run well ahead of the best previous 

 record. From wliich fact it may be de- 

 duced that the flower business has not 

 yet felt the depression in general busi- 

 ness. 



Let us rejoice — and keep our fingers 

 crossed. 



There Will Be Beauties. 



IT. Ji. Kennicott rises to refute the 

 statement, made in this column last 

 week, that such American Beauties as 

 may be availalile in this market next 

 season will have had a long ride from 

 the cast. Mr. Kennicott points out that 

 Joseph Schuler, at Iloopeston, 111., has 

 his place all in Beauties, that Hoopeston 

 is only ninety-nine miles from Chicago 

 and that the Schuler Beauties all are 

 sold on this market, by the com])any of 

 which Mr. Kennicott is jjresiilent. 



A Seasonable Reference. 



Short stories, not necessarily fiction, 

 constitute good hot-weather reading. 

 There are many of them in a lK)ok by 

 Webster. Here are seasonable samples: 



"Gla-di'o-lus. The penultimate o in 

 this word is short, and the accent, there- 

 fore, as Ijatin, jiroperly falls on the ante- 

 penult; glad'i-o'lus is, however, common 

 in popular or colloquial usage." 



"Gy])-soph'i-la (sofi-La). A largo 

 genus of silenaceous herbs having small, 

 delicate paniculate flowers. Many spe- 

 cies iire cultivated." Frequently heard 

 as Gyp-so'filia. 



If the public knows what's right, the 

 public smiles at what 's wrong — espe- 

 cially if heard on the lips of those who 

 should be authority. 



Various Notes. 



Another new flower store is being 

 fitted up, at 1375 East Fifty-third 

 street, in the University district. The 





STOP! 



There Is SAFETY 



in Ordering 

 Pyfer^s Flowers 



Remember Pyfer's 



Have Flowers Every Day 

 at Lowest Market Prices 



Here are a few of our leaders: 

 ROSES 



KUSSEI^Zi, PRTiWTRB, COIiVMBIA Per 100 



Select Long 915.00 



Choice Medium $10.00 to 12.00 



Good Short 6.00 to 8.00 



OPHXSZiIA, SUITB1TBST, MABYIiAin}, DOUBI^E WHITS 



Xn^IiABirZIY AXTD HOOSrEB BEAITTT 



Select Lens 12.00 



Choice Medium 8.00 to 10.00 



Good Short 5.00 to 6.00 



CABNATZONS, Fresh Fancy Stock 3.00 



SWEET PEAS, Fancy Spencer 2.00 



SHASTA DAISIES, Choice 1.00 to 2.00 



OZ^DIOZiI 6.00 to 10.00 



COBITFI^OWEBS l.OO to 2.00 



I.ABKSFUB per bunch .75 to 1.00 



EASTEB Z.II.IES per dozen 1.50 to 2.00 



ADIANTUM per 100 1.50 



ASPABAGTTS and SFBENQEBI per bunch .25 to .50 



FEBirS per 1000 3.00 



Q-AI^AZ per 1000 2.00 



Subject to Market Changes 



Arr,^ ^feir ^ Cpnipa iiy* 



Our Motto: "Notkini too much trouble to pleaie * cnitomer." 



L. D. Phone Central 3373 164 N. Wabash Ave., CHICAGO 



WIRE HANGING BASKETS 



8-inch.. ..per doz., fl.SO; 

 10-inch per doz., (2 10; 



INCLUDING HANGERS 



per ino. J14.00 12 Inch per doz.. f2.50; per 100, $20.00 



perlOO, 16.00 14-inch per doz., 3 00; per 100, 24.00 



Write for Special List on Wire Designs 



JOSEPH ZISKA & SONS 



169-175N. Wabash Ave. 



V CHICAGO, ILL. 



