jiTi.v 7, 1921 



The Florists^ Review 



69 



M 



lef^e^^ir IJ c l ivci y=gepeHPteie 



Th« florists whose cards appoar on the paces earnrlnc this head, are prepared to fill orders 

 from other florists for local delivery on the usual basis. 



FOREIGN SECTION 



ENGLAND 



You can 



"Say Jt with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Members 

 F. T. D. ii'i 



BOLD STREET, 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours* 



notice 



Hembers 

 F. T. D. 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile. FRANCE 



Liverpool, England 



DINGLEYS. Ltd., Florists 



SHEFFIELD, ENGLAND 

 WILLIAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS, Ltd., Florists 



Juno iit the East Main street store, 

 having been busy with much funeral 

 work, as well as with a good share of 

 wedding orders. They have a rustic win- 

 dow decoration, which is composed of an 

 old-fashioned water wheel, bridges and a 

 stream, with a good showing of aquatic 

 plants. H. J. H. 



KANSAS CITY, MO. 



Club Meeting. 



One of the best meetings ever held 

 by the Kansas City Florists' Club was 

 that of Monday, June 27, when J. F. 

 Ammann and H. V. Swenson were guests 

 of the organization. The visitors ar- 

 rived that morning and were met by 

 some of the club's members. In the 

 afternoon they conferred with the of- 

 ficers of the club and outlined the plan 

 of cooperative advertising which they 

 have been advocating throughout the 

 north and west. At the evening meet- 

 ing there was almost a 100 jier cent at- 

 tendance. T. J. Noll, president of the 

 elub, called the members to order. After 

 presenting Mr. Ammann and Mr. Swen- 

 son, both of whom are well known here, 

 he turned the meeting over to Mr. Am- 

 mann. 



Ihis gentleman plunged at once into 

 the subject of cooperative advertising, 

 lie presented the matter in a clear light, 

 telling how other plans of raising moncv 

 tor advertising purposes had failed in 



The Best Advertising 



My mother was a fine story teller. One story 

 she told me was about a princess who was 

 stolen by wicked relatives and was locked in 

 a high-walled garden. 



She never lost hope that she would be res- 

 cued, and spent all her days in pricking mes- 

 sages on leaves which she tossed over the 

 walls, with a prayer that they would be read 

 by people who would save her. 



As the years passed, the leaves she tossed 

 over the wall begnn to carry messages of love, 

 of good advice, of cheerfulness. Yet always 

 at the bottom was a line that asked the 

 readers' aid. 



These messages, numbering into the thousands, 

 so much helped the people who read them 

 that finally a whole army of them came to 

 her rescue, because she had helped them to 

 help themselves. 



That, I think, is the best advertising story I 

 ever heard. 



It pays every advertiser to tell his readers 

 how to help themselves, at the same time he 

 tells them about himself. 



That's why we talk so much about F. T. D. 



New York*8 Favorite Flower Shop 



Fifth Avenue at S8th Street 



various cities and how successful the co- 

 operative system, as outlined by the na- 

 tional publicity committee, has been 

 wherever tried. Mr. Ammann told his 

 audience that it is the only fair and 

 equitable plan of assessment for all 

 branches of the flower business. His 

 address was received with close atten- 

 tion and enthusiasm by the members of 



the club. Xo immediate action was 

 taken, as the i)res('nt plan of raising 

 funds for local and national publicity 

 has several months to run and no change 

 will be made until then. Mr. Swen- 

 son showed stereopticon views of ad- 

 vertising methods of the national coni- 

 mirteo. Thes(> gave valuable sugges- 

 tions for putting the llower business be- 



