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The Florists' Review 



JuLV 7. 1921 



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r Pacific Coast Department 



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I 

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FuUerton, Cal. — George H. Fordham, 

 wlio is just starting in business, has 

 already placed a large order for stock 

 with Walter Armacost & Co., of Saw- 

 telle, Cal. 



San Diego, Cal. — P. C. Gallup, for- 

 merly the president of the Gallup Flo- 

 ral & Seed Co., Denver, Colo., is now in 

 the growing business in a limited way 

 at San Diego. He expects to go more 

 fully into the business in the near fu- 

 ture and will devote his time to grow- 

 ing for the wholesalers. 



Los Angeles, Cal. — Tom "Wright re- 

 cently returned from a visit to several 

 of the growers of heather in southern 

 California. He says, "I wish particu- 

 larly to comment on about one acre of 

 young ericas which are being grown 

 by H. R. Richards for Christmas pot 

 plants. There are many hundred plants 

 standing about five feet high with as 

 many as fifty flowering shoots on each, 

 making the most graceful and uniform 

 lot of plants I have ever seen." 



liOS ANGELES, CAL. 



Tlie Market. 



Cool nights and foggy nKvrnings help 

 to keep the outdoor flowers in good 

 order, with the exception of field carna- 

 tions, which apparently do not relish 

 these conditions. A prominent whole- 

 saler turned down a large order for 

 these last week, although there were 

 thougattds in the market, because, as he 

 saiilV ' ' they would be useless at the end 

 of the journey." Greenhouse stock 

 keejjs up in quality and price. Roses are 

 not so good as they were last week and 

 many retailers are falling back on out- 

 door stock, as it lasts better than the 

 indoor flowers. In another few weeks 

 growers will be cutting from the new- 

 crop plants and the keeping quality of 

 the flowers will Ix' better. The number 

 and (juality of gladioli on the market 

 are astonishing and yet they clean uj) 

 fairly well most days. N'alley sells well, 

 but, with the increasing number grown, 

 there is a surplus sonic days. Orchids 

 are scarce. AH small outdoor flowers 

 are overabundant and most of the time 

 not worth the trouble of pickiiig. The 

 best are cornflowers and yidlow daisies, 

 for which there is always some dt'niand. 



Various Notes. 



A call at Hills' Nurseries, at Avon 

 and Morton streets, sliowecl that, al- 

 though Mr. Hills has been absent in 

 Chicago t'or nearly two months, every- 

 thing has gone well in his ;ii)scnce. For 

 this, great credit is due Mrs. Hills, who 

 is to be congratulated on her ability to 

 run the business. Although last year 

 was an exceptionally good one, Mrs. 

 Hills says that this year has more than 

 kept up with it, both in local demand 

 and sliij>]>ing. Kvorything alK)Ut the 

 greenhouses is in first -class shape, every 

 corner full of growing stock, and the 

 j)lan of keejiing one batch of plants 

 following closely on the heels of another 

 is well maintained. The staff here seems 

 determined that in the absence of Mr. 

 Hillsj everything shall be run exactly 



as if he were at home. A new drainage 

 system has been put in at the green- 

 houses, which takes superfluous water 

 out into the nursery, and a fine, com- 

 modious office has been built, light, 

 roomy and close to the shipping depart- 

 ment. The new fern, Nephrolepis 

 Hillsi, is meeting with a good demand 

 and it is noteworthy that this variety 

 does even better and keeps a finer color 

 when grown in a heavily shaded posi- 

 tion. For this reason it keeps well in 

 the store or living room, a great ad- 

 vantage. Although Mr. Hills' place is 

 best known as a fern-growing establish- 

 ment, there is a fine lot of nursery stock 

 also on hand, particularly some extra 

 large and healthy Cedrus Deodara, fine 

 arbor-vitffi and other coniferaj and a 

 particularly good lot of large Cocos 

 plumosa. 



The Athletic Club Florist reports this 

 as the best year so far in the history of 

 the business and J. Rolleri, the propri- 

 etor, says there is a constant and notice- 

 able improvement. School work was 

 especially good this year. 



Gorini Bros, are bringing in 100 dozen 

 dahlias a day, and disposing of a good 

 deal of the stock at the American Flo- 

 rists ' Exchange. 



Mrs. Wolsey is now bookkeeper for 

 Westrem Garland Florists, on Hill street. 



Tassano Bros, are sending in particu- 

 larly good maidenhair and a choice rosy 

 pink candytuft that is most attractive. 



Polder Bros, continue to send in fine 

 peas and greenhouse Cecile Brunner. 



Although summer dullness is on, 

 George Hall & Co. say they are getting 

 new customers right along. Mr. Hall 

 is taking a week's lay-off for the Elks' 

 convention, leaving his brother in 

 charge. 



John Gordon, manager of Darling's 

 Shop, was rather severely shaken 

 up in an automobile accident June 25. 

 Mr. Gordon, his sister and another lady 

 friend were all more or less hurt and 

 taken to the Receiving hospital, but not 

 detained, and inquiry from Mr. Darling 

 elicited the fact that he was progress- 

 ing as well as could be expected. 



The H. N. Gage Co. is sending in a 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Thm Honam of Qaality and S*rviem 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Write for Special Prices 



Summer Flowers 



During the summer we will have an abundant stock of all 

 classes of flowers that ship well in hot weather and our 

 prices will be low. 



We are especially strong on GLADIOLI, CARNATIONS, 

 ROSES, SWEET PEAS and VALLEY and we always have 

 plenty of DAISIES, BABY ROSES and small flowers. 



It will pay you to send us a trial order and note our up-to- 

 date packing methods and quality of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Mott Experienced Shipper* in California 



WE NEVER MISS 



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