104 



The Florists^ Review 



Jolt 7, 1931 



J. A. AXELL 



Wholesale Commission Florist 



^^^^ 463 Bush Street === 



San Francisco, Cal. 



WE CLOSE SUNDAYS 



Mr. Cut Flower Grower! Plant Fraser's Strain, they ire first in size ind otherwise. 



CALBNDULA Kingr of Kincrs 

 (Krasep's Production) 



We believe thig strain of Calendula bas a great fu- 

 ture before It. A Golden progeny of tbe famous Duuble 

 Orange King. Color: Dazzling orange. Tbe flowers 

 are larger and the blue-black disk smaller, with 

 broad overlaid petals. Habit: 2 feet, with One erect 

 beads and stiff stems, and for these reasons will be In 

 great demand for the flower market. Trade pkt., (1.00; 

 Ounce, $2.50. 



NEW MYOSOTIS President Hardincr Blue: 

 (Fraser's Introduction) Winter-flowerlne. 



Tills new VVIiiter-tluwerlni! Mjosotis (Forgel-rae-not) 

 Is tlie result of a rarefullv tliuught-otit cross, said b; 

 some experts to surpass Hiiy other strain yet offered. 

 Color: Harding Blue. Habit: Bold and branching, 

 forming open bushes from 18 to 20 Inches high and of 

 equal diameter, extra vigorous sprays of bloom last 

 long as cut flowers. Trade pkt., $1.00; 3 Trade pkts., 

 $2.00. 



COSMOS Extra Early Slnele Dahlia- 

 Flowered (Iraser's Selection) 

 A Tery flne strain, the result of many years' careful 

 selection. Its points for earllness, size, color and 

 productiveness are good all round. Height: 4 feet, 

 with flowers of splendid substance, resembling giant 

 single Dahlia flowers and stiff stems, unusual In the 

 older varieties. The most profltable cutting coimot In 

 cultivation. We are offering 2 separate colon: Dahlia 

 White, Dahlia Plnk,-DabUa MUed. Trad* pkt., $1.00; 

 3 Trade pktt., $2.00. 



R. G. ERASER & SON, Wholesale Growers, "Bosch Gardens," PASADENA, CAUF. 



of the bank, and associates. Instead of 

 ii cash fuuount, the check was for "con- 

 tinued prosperity." This was just one 

 of hundreds of remarkable pieces. For 

 days, thousands of people admired the 

 building and flowers. Every woman 

 visitor was given a rose. For one week 

 the nijirket was tightened up, to a re- 

 markable extent, by this vast outpour- 

 ing of flowers. 



While no authoritative statement has 

 yet been issued, it is understood that a 

 deposit has been made for the garage 

 at 410 Bush street, to be used as a flower 

 market. A number of retailers are in- 

 terested in the project. It is under- 

 stood to include also some of the grow- 

 ers. The sum paid down is believed to 

 be $10,000. This property is desirably 

 situated, in many respects. The old 

 J'oodle Dog building opposite has also 

 been much under discussion. There are 

 advantages and disadvantages in both 

 sites. At 410 Bush street the growers 

 will be able to drive in with their wares, 

 but the upper floors of the Poodle Dog 

 building would have yielded a revenue, 

 though parking facilities are lacking. 

 In the matter of a market, some of the 

 growers .also had under consideration a 

 project for establishing a growers' mar- 

 ket, and they, too, thought of 410 Bush 

 street. Finding that there were two 

 prospective tenants, the owners of the 

 property are understood to have ad- 

 vanced the price of the lease. It will 

 jirobably be August or September be- 

 fore the site will be available for mar- 

 ket purposes, as the jiresent tenants still 

 occupy the building. The terms of the 

 lease have not yet been made public. 



L. Ghilarducci, proprietor of the Cali- 

 fornia Florist's store, Tacoma, Wash., 

 is still traveling about this state with 

 P. F. Kosaia. They are making San 

 Francisco their headquarters. Mr. Ghi- 

 larducci says that they are thoroughly 

 enjoying the outing. They have twice 

 visited the southland. 



J. A. Axell says there are advantages 

 in growing roses in the city and county 

 of San Francisco, where there is usually 



Imported Plant Tubs 



12-inch diameter 10 for $5.00 

 $45.00 per JOO 



Roses Carnations 



All kinds of 



Greens and 



Spring Flowers 



Growers Cut Flower Co. 



Wholecalers, Growers, Shipper* 



55 St. Anne St., San Francisco, Cal. 



Cable Address. "6ROSCO" 



Purity Freesia Bulbs 



Buy at Growers' Prices. 



Superior quality. July delivery. 



%-in. to *fl-in $ 5 tO per KOO 



7'16-in. to H-in 6.00 per 1000 



J^-in. to 5s-in 8.00 per 1000 



''s-in. to ?4-in 15.00 per 1000 



^-in. and up 'i,!.0O per 1000 



F. 0. B. San Francisco, Calirornia. 

 Satisfaction guaranteed. No dark bulbs. 



TERMS— Half the amount cash with order, 

 balance 30 days net, or les i 5% if full amount 

 accompanie:> order. 



ADRIAN J. SCHOORL 



255 California St. , San Francisco, Cal. 



Mentloii The BeTlew when you write. 



RUDOLPH FISCHER 



Freesia Specialist ARCADIA, CAL. 



more fog than farther down the penin- 

 sula. "The recent hot weather has 

 wilted many of the roses in the sun 

 belt, but Ferrari Bros., who grow here, 

 where it is cool, are sending us in a 

 regular spring crop," said Mr. Axell. 



Richard Diener Company 



INC. 



Originators and Growers 

 of the Largest and Finest 

 Gladioli and Petunias 



Catalogue on Rmqnmat 



KENTFIELD 



Marin County CALIFORNIA 



Special Offer on Dahlia Tubers 



in good assortment 

 10 of each Variety, $5.00 per 100 



Write for prices on other bedding stock 

 FRED G. EHLE, Wholesale Grower. 



224-236 Suborn Ave., Saa Jote, Calif. 



E. W. McLellan, Inc., has a large crop 

 of gardenias coming in from the com- 

 pany 's nurseries. 



