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48 



The Florists' Review 



July 14, 1921 



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Pacific Coast Department 



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Atascadero, Cal. — V. M. Corbaley re- 

 cently completed a greenhouse and 

 is widening the field of his operations. 

 Heretofore he has propagated roses and 

 geraniums outdoors. 



Capitola, Cal. — J. A. Brown, of 

 Brown's Bulb Kanch, is on a 3,500 -mile 

 motor trip through northern California, 

 Oregon, Washington, Idaho, Nevada 

 and British Columbia. 



Freewater, Ore. — F. C. Parr, who has 

 been in business for the last seven 

 years at Freewater, has started a flower 

 shop at Pendleton, Ore., which will be 

 run in connection with his greenhouses 

 and will be under the same name. Parr 's 

 Kose Gardens. 



LOS ANGELES, CAL. 



The Market. 



Last week was the dullest of the year 

 so far. But, on the day after the 

 Fourth, there was a good clean-up at 

 the market on all classes of cheap and 

 medium-priced stock. Valley has been 

 overplentiful, as it is hard for growers 

 to forecast the demand, and, in conse- 

 quence, a lot of fine stock has been 

 dumped. Orchids are scarce. Cecile 

 Brunners of the best quality have also 

 been short, but there is an oversupply of 

 second-rate ones. Eoses are not so 

 good as they have been and the demand 

 for indoor stock is fair only. For 

 funeral and cheap work there have 

 been many outdoor roses that, while not 

 so attractive as the greenhouse stock, 

 last well and are in some demand. Car- 

 nations are poor in most cases and the 

 same may be said of sweet peas. De- 

 spite the increasing number of dahlia 

 growers, the flowers seem to move fair- 

 ly well. Gladioli sell well, but there 

 is an oversupply. For the first time this 

 year asters of good shipping quality 

 have appeared and the good stock is 

 taken freely by shippers. There is a 

 quantity of poor and short stock. All 

 small outdoor flowers are plentiful and 

 the quality is good. 



Various Notes. 



Frank Lichtenberg has moved to his 

 new store, at 913 West Seventh street, 

 but the builders are not yet through with 

 it, which makes it hard to do business. 

 Enough can be seen to show that it will 

 be a most attractive room when finished 

 and quite distinct from anything else in 

 the city. 



Holiday crowds on the Fourth gave 

 Mrs. Edwards, of Edwards' Flower 

 Shop, in the P. E. building, a busy and 

 profitable day. Transient business is, 

 of course, the mainstay here, thou- 

 sands of people passing daily to the in- 

 terurban and local trains of the Pacific 

 Electric railroad. 



Albert Goldcnson says July has start- 

 ed out well and he hopes it will so con- 

 tinue. 



J. Rossi, of the Art Floral Co., Long 

 Beach, buys regularly at this market, 

 driving up early. He says that the busi- 

 ness at the thriving seaside town is 

 away beyond anything he has known 

 before. The company has a good staff 

 and a large and attractive store. 



F. Allen, of Allen's Water Gardens, 

 is busy on the new place near Griflfith 

 park, where an elaborate system of 

 ponds is being worked out. He handles 

 a good deal of his cut at the market 

 and reports "sold out" daily. 



J. Rolleri, the staff of the Athletic 

 Club Florist and a number of friends 

 made a regular week-end holiday of the 

 Fourth, about twenty starting out to 

 Capistrano the Saturday previous to 

 the Fourth and returning Monday 

 night. They took an abundance of 

 everything needed in their four auto- 

 mobiles and a fishing expedition and a 

 barbecue were on the program for Mon- 

 day. A sunburned and happy bunch 

 turned up Tuesday morning. 



Although the intention of Westrem 

 Garland Florists was to close for the 

 Fourth, Mr. Garland had to be on hand 

 for a wedding scheduled for that day. 

 But he is looking forward to a trip to 

 the high Sierras as soon as F. Westrem 

 returns from Silver Lake. 



Albert Morris and his brother, Theo- 

 dore, have purchased the stock and 



place of the Western Rose Co., at 

 Alhambra, and will take possession and 

 commence propagating August 1. The 

 selling company retains all the stock 

 which will be ready for sale this winter, 

 and all will be cleaned up by January 1, 

 1922, when the Morris brothers take 

 full possession. Albert will retain his 

 position with the Morris & Snow Seed 

 Co., as superintendent of the nursery 

 department, while Theodore will be the 

 active head at Alhambra. The brothers 

 will run the business alone for a time, 

 though they may incorporate later. It 

 is an entirely separate business from 

 that of the Morris & Snow Seed Co. O. 

 W. Morris, the well known head of the 

 latter firm, is gradually losing his daugh- 

 ters. Miss May Morris having been 

 married recently to Max Esler, while 

 Miss Myrtle is engaged and shortly 

 will be married to Clarence Hansen, 

 recently of Wisconsin, but now holding 

 a high position here with the Standard 

 Oil Co. This week Mr. and Mrs. Mor- 

 ris, Miss Alma Morris and Theodore all 

 leave for an extended automobile tour. 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Thm Houae of Quality and Smrviem 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Write for Special Prices 



ASTERS! ASTERS! 



FOR LONG DISTANCE SHIPPING 



We are absolutely headquarters for the finest long-stemmed Asters 

 comioK to this market. All colori at the right prices. 



SUMMER FLOWERS 



During the sumnier we will have an abundant stock of all classes of 

 flowers that ship well in hot weather and our prices will be low. 

 We are especially strong on GLADIOLI, CARNATIONS, ROSES, 

 SWEET PEAS and VALLEY and we always have plenty of 

 DAISIES, BABY ROSES and small flowers. 

 Our packing methods insure good results. 



S. MURATA & CO. 



380-386 S. Los Angreles St., LOS ANGELES, CAL. 



OldMt and Most Exp«ri*nc«d Skippar* ia California 



WE NEVER MISS 



