68 



The Florists' Review 



July 14, 11)21 



Th* florists whose cards ■vpoai' on the paces carrying this heaA* are ptepared to lUl order* 

 — — firom other florists for local deiiTcrr on the venal hasla. 



MAX SCHLING TEACHES SCHOOL. 



First Course a Success, 



Tho course in floral design work 

 which Max Schling gave at the Hotel 

 Netherlands attracted to New York 

 city over sixty ambitious florists' sons 

 and daughters and some never-too-old- 

 to-learn florists themselves. The enthu- 

 siasm witli which the students entered 

 into tho course and the devotion with 

 which Mr. Schling gave his thought, 

 time and effort to it made the event a 

 decided success from both points of 

 view. Mr. Schling, after the comple- 

 tion of the course, said: 



"If a teacher in a public school had 

 scholars who, with their attention, man- 

 aged to give him inspiration as it was 

 given to me, teaching for the teacher 

 and studying for the student would be 

 recreation and not work. 



"I am working now on standardiza- 

 tion of work, and with the help of those 

 who were with nie during these ten 

 days in New York and with what they 

 will toll other florists, I hope that the 

 gospel of the standardization of work 

 will be spread. I am sure I can see 

 looming up in the not very far distance 

 the accomplishments which it will be 

 possible for us florists to attain by in- 

 creasing our efficiency and by systema- 

 tizing our work." 



At the close of the course, Arno H. 

 Nehrling expressed the appreciation of 

 the students by presenting Mr. Schling 

 with a handsome watch and chain. In 

 speaking of the gift, Mr. Schling said: 

 "While I was much taken aback with 

 this token of appreciation, I was far 

 more touched by what Mr. Nehrling and 

 the others told me before leaving, and 

 I am happy to say that the most valu- 

 able thing! gained in those ten days 

 was the esteem and friendship of so 

 many people whom I had not known 

 before. ' ' 



Opening Remarks. 



In opening the course, Mr. Schling 

 made an address to his guests and stu- 

 dents. In it he explained that the 

 reason for the school was his inability 

 to accede to all the requests he had 

 received to allow florists' representa- 

 tives or children to study the work done 

 in his storo. The resulting disarrange- 

 ment of business when this was tried 

 compelled him to refuse furtlier re- 

 quests. Mr. Schling went on to em- 

 phasize tho value of floral art and the 

 need of winning jtroper appreciation of 

 it from tlie public. 



"It is abnormal," he said, "that a 

 custoiiuT who comes to a large city 

 should buy something for $10 and try to 

 get it for $5 in a small town. It is 

 against common sense that a man in a 

 little town should not do .iust as good 

 work as the man in a large city. Still, 

 a man comes to a New York flower shop 

 and buys something for $23; in a flower 

 shop in a little town he does not expect 

 to spend more than $.j. This man, one 

 of the j)iircliasing public, does not want 

 to buy less nor cheaper, but he has the 

 impression that the man in the little 

 town cannot do the work. He has been 

 taught not to expect in a little town the 



\d /wjtimk^oweni 



Members 



of the 



F. T. D. 



Members 



of the 



F. T. D. 



GUDE BROS.Ca 



FLORISTS 

 1214 F STvN.W. 



WASH INi3TdN.bA 



TO OUR BROTHER FLORISTS: 



FLOWERS AND CO-OPERATION 



Let us learn from the flowers the lesson of co-operation. A single 

 flower, growing alone, makes no great show. Many flowers, grow- 

 ing in harmony, will transfigure even a desert. 



Member F. T. D. 



14th and H Sts., N. W. 



Weishinglon, D. C. 



