104 



The Florists^ Review 



July 14, 1921 



J. B. PiLKiNGTON, of Portland, Ore., is 

 in Los Angeles. He intends to stay for 

 the Elks' convention. 



The Pacific Coast Association of Nur- 

 serymen is holding its annual meeting 

 this week at Seattle, Wash. 



The Indian Hills Nursery Co., of 

 Toledo, O., has been incorporated for 

 $50,000. The incorporators are J. J. 

 Watson and George Marsh. 



W. E. McMuERAT, former owner of the 

 Hamilton Nursery & Greenhouses, has 

 entered business again, operating under 

 the title of the Sunset Nursery, at Mis- 

 soula, Mont. 



The dates sot for the convention of 

 the Southwestern Association of Nur- 

 serymen are September 27 and 28. It 

 will be held at Dallas, Tex. The secre- 

 tary is George F. Verhalen, of Scotts- 

 ville, Tex. 



Memorial tree planting is being given 

 strong support by, J. A. Young, proprie- 

 tor of The Aurora Nurseries, who is 

 chairman of the publicity committee of 

 the inter-community organization formed 

 by Aurora, Elgin, Joliet and the inter- 

 mediate towns for civic development and 

 beautification. 



The J. C. Rennison Co., Sioux City, 

 la., is preparing to go into the land- 

 scape business. The concern is one of 

 the oldest in Iowa, having been estab- 

 lished in 1881. It was incorporated in 

 1909. A large greenhouse establishment 

 is operated, with a downtown retail flower 

 store. The plan now is to prepare to 

 handle anything that comes along in the 

 line of landscape work. A large plant- 

 ing of shrubs and ornamental trees is 

 being made. 



DELAY VAN FLEET ROSE. 



At the meeting of the executive com- 

 mittee of the American Rose Society, 

 held in Washington, D. C, June 1, it 

 was decided that the Van Fleet Rose, 

 W C 124, which is to be called Mary 

 Wallace, should be the first to be dis- 

 seminated under the cooperative agree- 

 ment between the Department of Agri- 

 culture and the American Rose Society 

 and cooperating nurserymen. At that 

 time it was believed to be feasible to 

 supply bud wood from the mother 

 plants this summer to the various nurs- 

 erymen. When this plan was an- 

 nounced, however, it was brought to 

 the attention of the American Rose So- 

 ciety that this scheme might work hard- 

 ships upon nurserymen who lived at a 

 great distance from Washington; 

 therefore, after consultation with the 

 directors and with the Department of 

 Agriculture, it was decided that this 

 plan would be abandoned and that no 

 nurserymen would receive propagating 

 material before next year, the exact 

 time to be announced later. 



This notice is therefore sent out to 

 inform all nurserymen who are inter- 

 ested of the change of plan, and the 

 notice sent out that no application 

 would be considered after July 1 is 



void and the secretary is still open to 

 receive applications. Due notice of the 

 date before which application must be 

 filed will be sent out to the trade papers 

 and to all nurserymen who have signi- 

 fied their interest, when further details 

 are completed. 



John C. Wister, Sec'y. 



PBOSPECTS FOK GOOD SEASON. 



"The sales outlook for the future is 

 good," asserted Lloyd C. Stark in his 

 address at the A. A. N. convention at 

 Chicago. "The supply of stock com- 

 ing on is short in many lines; in fact, 

 in some lines all information indicates 

 that stock is scarcer even than last 

 year and when we remember that the 

 trees which we will harvest this year 

 are the result of seeds planted in France 

 and alsewhere the last year of the war, 

 this fact is easily accounted for. Due 

 to serious freezes in various sections of 

 the country late last fall and a number 

 of disastrous freezes and frosts this 

 spring, many 1-year-old apple trees had 

 to be cut back to the ground. This fact 

 has considerably reduced the quantity 

 of 2-year apple trees available for the 

 forthcoming year. The same adverse 

 spring weather conditions have injured 

 to some extent the 1-year available, 

 particularly grafts. Taking it as a 

 whole, there may be a slight increase in 

 the number of l-year apple trees; there 

 seems to be a severe shortage in 2-year 

 apple trees. 



"The spring freezes also injured a 

 great many peach buds and reports from 

 the south, east and central west indicate 

 a great many injured, so that, taken as a 

 whole, it is going to be difficult to re- 

 duce prices, but we believe it the duty 

 of the nurserymen to get prices down 

 somewhat as soon as possible. At the 

 same time, nurserymen should realize 

 that unnecessarily high prices may bring 

 about a later overproduction which 

 would disturb the equilibrium of the in- 

 dustry for a considerable period. In 

 other words, if prices remain abnormally 

 high for an unnecessarily long time, they 

 are bound to be followed by a period 

 of overproduction which will shoot 

 prices down to a point below cost of pro- 

 duction and cause enormous brush piles 

 and heavy losses. It is better for us, 

 better for the industry and better for 

 the tree planting public to avoid this. 



HARDY PERENNIALS 



We have a fine lot of Hardy Perennials now growingr 

 in our fields, including Phlox, in variety, Aquileeias, 

 Delphinium, Iris, Pyrethrum, Double-flowered Baby's 

 Breath and many other varieties. Ready for ship- 

 ment nf ttT 8ept. 1 . Send for list. 



WM. TOOLE & SON 



Hardf Plaot «ad Put> Farm. BARABOO, WIS. 



HILL'S EVERGREENS 



Best for over half a century. Firs. 

 Spruce, Pines, Junipers, Arbor Vitaes, 

 Yews, in small and large sizes. Send for 

 price list. 



THE D. HILL NURSERY COMPANY 

 EvtrfTMB SptcUBtb - - - Luvtit Gr»wen k Aacrica 



Box 403 Dundee. Illinois 



In making our prices, of course, we must 

 consider the enormous wastage incident 

 to sending out a strictly first-class, 

 disease-free grade of trees. We must 

 also consider the fact that every year 

 there are bound to be certain varieties 

 in excess that must go to the bonfire. 

 All these losses must be kept before us, 

 for overproduction and incident enor- 

 mous brush piles were the twin evils 

 which put so many of our brother nurs- 

 erymen out of business a few years be- 

 fore the war. 



"We have no reason for pessimism — 

 we have every reason to be optimistic, 

 but at all times let us keep our eyes 

 on the past as well as on the future, so 

 that the mistakes and troubles of the 

 past will arm us and assist us in the 

 solving of the problems of the future. 

 Many nurserymen so far this year are 

 reporting good sales. The outlook for 

 good year's business is promising." 



INTELLIGENT FBIOE MAKING. 



Counting in the Costs. 



The individual price-fixing of the 

 average nurseryman is often based on 

 guesswork from a rehash of last year's 

 prices tempered by an anticipation of 

 his competitor's this year's list, wrote 

 the general secretary of the Horticul- 

 tural Trades Association of Great Brit- 

 ain recently. On many lines he makes 

 a profit so small as to be negligible; on 

 other lines hp makes no profit at all; on 

 other lines he profiteers wildly. This 

 would not be so bad (although luth- 



Hardy Ferns 



Florists' customers often ask for Ferns 

 and native plants that can be planted 

 outdoors and will survive the winter, or 

 for evergreen ferns . We have them , any 

 kind. Write for prices. If there is 

 any perennial plant, shrub or tree that 

 grows thatyou wish to procure for your 

 customer, write us. 



Botanical Nursery Co., 



WILD FLOWKRS 

 llOl Court Street. LAPEER. MICH. 



Mention The Review when you write. 



ENGLISH LAUREL 



BT THI HUNDRID OR THOUSAND 



THE AHDOBON NURSERY 



■ILMiamH. H. C. 1. VEUIIL, Prt» . 



Mentloii The Bevlew when you write. 



STAR BRAND ROSES 



"American Pillar" knd nearly every 



other good hardy climber. 



Send for oar list. 



TL.riONAIU> 

 "• V JOHES 



Robwt Pyl«, Pr—. 



b\*\ 



UTEST GROVE. 



f? PENNA..U.S.A. 



Ant.Wintzer.V.-P. 



