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TEXAS TRADE HOLDS 

 SEVENTH CONVENTION 



Maintaining its estahlished reputation as a leader among state organiza- 

 tions, the Texas State Florists' Association held a highly interesting 3-day 

 meeting at San Antonio last week. The success of the convention in interest- 

 ing visitors was reflected hy a large increase in the association's membership. 



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HE latest census reports 

 show that the city of San 

 Antonio, Tex., has in- 

 creased its population 

 over sixty-seven per cent 

 since the census of 1910. 

 As though it desired to 

 emulate properly the good 

 example of this live and 

 up-to-date city, the Texas 

 State Florists' Association closed its 

 seventh annual convention, held at San 

 Antonio, Tuesday, Wednesday and 

 Thursday, July 12 to 14, with its mem- 

 bership increased over forty per cent 

 and much other good work accom- 

 plished. 



At 2 'clock Tuesday afternoon, F. C. 

 Suchy, of San An- 

 tonio, called the 

 meeting to order in 

 the ballroom of the 

 St. Anthony hotel, 

 in the presence of 

 an array of artistic 

 and fitting decora- 

 tions of palms and 

 flowers. After the 

 invocation, given by 

 the Rev. F. S. Erne, 

 an address of wel- 

 come was delivered 

 by Mayor Black. He 

 was responded to 

 by H. O. Hannah, 

 of Sherman, on be- 

 half of the Texans, 

 and by Charles Pe- 

 terson, of Cincin- 

 nati, on behalf of 

 the out-of-state vis- 

 itors. 



President Otto 

 Lang, of Dallas, 

 then delivered the 

 president's address, 

 in which he spoke 

 of the rapid rise of 

 the florists ' indus- 

 try in Texas, the 

 increase of the ac- 

 tual growing of 

 flowers in Texas 

 and the cheery pros- 

 pects for the future 

 of the trade in 

 Texas. The secre- 

 tary 's and treas- 

 urer 's reports were 

 next given by Louis 

 J. Tackett, of Fort 

 Worth. These re- 

 ports and the presi- 

 dent 's address were 

 turned over to an 



Officers Elected 



PRESIDENT 



Verner J. Davis 



Fort Worth 



VICE-PRESIDENT 



Harry Greve 



Dallas 



SECRETARY-TREASURER 



Louis J. Tackett - - Fort Worth 



Convention City for 1922 

 Dallas 



auditing committee and a committee for 

 final resolutions. 



The next day, Wednesday, was filled 



Vemcr J. Davis. 



(Elected Prealdent of the Texas State Florists' Asgociatlon 



with interesting talks and papers. Ray 

 Lambert, commissioner of parks of San 

 Antonio, told of the comparatively 

 small expense of building up the public 

 park system of San Antonio. His was 

 an interesting subject and can be ap- 

 preciated by florists more than by any 

 other class of men. R. C. Kerr, of 

 Houston, in a talk the subject of which 

 was "Salesmanship in the Flower 

 Shop," told many points which, if con- 

 formed to, create a better feeling be- 

 tween the buyer and the seller, when 

 the customer comes into the store. This 

 address appears on another page of this 

 issue. 



W. J. Baker, of Fort Worth, told of 

 the many advantages of belonging to 

 the S. A. F. Enough 

 additional members 

 of the Texas State 

 Florists' Associa- 

 tion were placed 

 upon the roster of 

 S. A. F. members 

 during the three 

 days of the con- 

 vention to entitle 

 the state associa- 

 tion to a place 

 on the board of 

 directors of the 

 S. A. F. 



Mrs. Simeon W. 

 Shaw, of Clayton, 

 Tex., the originator 

 of the idea of an 

 international flower 

 day for November 

 11, talked of t h e 

 plan. James W. 

 Begbie, of Shreve- 

 port. La., in his 

 talk, "Shall We 

 Make November 11 

 a Flower Day?" 

 spoke rather dis- 

 couragingly of the 

 project. However, 

 the convention 

 passed a resolution 

 recommending that 

 November 11 be 

 made an interna- 

 tional flower day 

 and that the ques- 

 tion be brought up 

 for discussion at the 

 convention of the 

 S. A. F. at Wash- 

 ington in August. 



The subject, "Is 

 Doubling Prices for 

 Christmas, Easter 

 and Mothers ' Day 



.) 



