July 21, 1921 



The Florists' Review 



21 



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PAGEANT OF PROGRESS 



CHICAGO'S BIG EXPOSITION. 



Housed on $5,000,000 Pier. 



When the mayor describes the great 

 Pageant of Progress his remarks are 

 abundant with phrases that picture its 

 bigness. He and his committee have 

 been working on the pageant since the 

 first of the year. When the mayor, 

 William Hale Thompson, begins to talk 

 on this subject he tells of hia aim to 

 avoid bread lines and free lodging 

 houses, to stimulate business and inci- 

 dentally put Chicago on the map as the 

 greatest industrial center in the world. 



It is conceded that Chicago is the 

 second port of the United States. The 

 great municipal pier, on which the 

 Pageant of Progress is to be held, would 

 advance Chicago as a port, but because 

 of war conditions, which called the 

 large steamers off the lakes, the possi- 

 bilities of the pier have not yet been 

 realized in this direction. The illustra- 

 tion herewith shows plainly the two 

 long sheds in which the exposition is to 

 be held. 



The success of the Pageant is already 

 evident. Everywhere people are talk- 

 ing about it. Millions of pieces of ad- 

 vertising matter, including posters, bill- 

 boards, stickers, letters, cards, large 

 and small, have been used to tell the 

 whole nation that Chicago will put on 

 the biggest industrial show of the age. 

 It may be interesting to note here that 

 this is to be an annual event, occurring 

 each year at about the same time. 



"Twenty-Five Shows in One." 



Although the advertisements promise 

 "twenty-five shows in one," the pro- 

 gram offers many more. A general 

 sketch of the exposition will show that 

 under no other circumstances and in no 

 other location could a show of this kind 

 be carried out successfully. 



Amusements of every kind will be 

 afforded. Aeronautical and naval 

 fetes in all their splendor will interest 

 everyone. Dancing, boating, picnick- 

 ing and all the other pnioyments that 



By WILLIAM A. HANSEN. 



Secretary of Florists Committee, 

 Chicago Pageant of I'logiess. 



people seek in the summer will be avail- 

 able, either at the pier or at a sliort 

 distance from it. 



Now to get to the exposition itself. 

 Section A, which is at the entrance of 

 the south exposition hall, shows the 

 progress of paper manufacture. The 

 history of writing from the stone age to 

 this will be displayed. Paper manufac- 

 turing from wood pulp to fancy bond 

 stationery will be shown. There will be 

 linotypes and monotypes in operation. 

 The use of paper for printing news- 

 papers, for writing letters and type- 

 writing them will also be attractively 

 shown. 



The backbone of business advertising 

 will be exhibited from many angles in 

 the next section. This display will in- 

 clude the movies. 



OfSce appliances, their manufacture 

 and use, and everything else that goes 

 in a business show will be exhibited in 

 elaborate style. The manufacture of 

 pencils will be shown in detail. 



Florists' Section. 



Section D will be of special inter- 

 est to florists. The department of agri- 

 culture of the University of Illinois, in- 

 cluding the floricultural division, will 

 be represented here. Other educational 

 institutions will also have space here. 

 The main part of this section, however, 

 will be used for a flower show and for 

 the display by individual florists of 

 seeds, artificial flowers, decorative ma- 

 terials, pottery, etc. The Florists' 

 Telegraph Delivery Association, with 

 the cooperation of its Chicago mem- 

 bers, will show a million visitors how 

 to send flowers to those who cannot be 

 reached by any other medium. Orders 

 will be taken at the booths and signs 

 displayed putting across the thought, 

 "Send flowers home by wire." Be- 

 cause of the uncertainty of the sup- 

 ply of stock, the florists are not in a 

 position to lay out in detail what will 



be done. It has been suggested that 

 flowers will be thrown on the pier from 

 a hydroplane, each flower carrying with 

 it the slogan, ' ' Say It with Flowers. ' ' 

 The central part of this section will be 

 devoted to a flower show. Large pos- 

 ters have been distributed by the ex- 

 position officials which read, "Don't 

 miss the great flower show," and the 

 large posters portraying the feature of 

 each of the twenty-five shows include 

 a flower show. 



Many Educational Exhibits. 



Furniture, as it grows in the forests 

 and as used in the home, will be shown 

 in all its glory. 



The actual manufacture by hand of 

 oriental rugs and how domestic rugs 

 are made to imitate them will be shown 

 in detail. 



The intricacies of musical instru- 

 ments, from the harmonica to the piano, 

 from the bass horn to the violin, will 

 be taught to the bystanders. 



The evolution of shoes and shoe man- 

 ufacturing will fascinate many. 



The well known progress of general 

 merchandising, display, advertising and 

 salesmanship will be brought forth in- 

 terestingly. 



Hosiery, millinery, gowns, lingerie 

 and all that goes to make a well dressed 

 woman or child will interest many. A 

 pageant of fashion will be featured in 

 the same section. 



You can see here also in the jewelry 

 section the actual operation of dia- 

 mond cutting and a demonstration of 

 the manufacture of smaller jewelry al- 

 so. 



Fleecing the lamb to dress the man 

 will be displayed with much color by 

 large clothing manufacturers. 



There will be a miniature board of 

 trade to enthrall an audience made up 

 of people who, like the average florist, 

 have no time to visit a genuine board of 

 trade daily. The Chicago Board of 

 Trade will support this show. Chicago 

 is the center of grain exchange and in 

 Chicago's Board of Trade the prices of 



Chicago's Municipal Pier» Extending over Half a Mile into Lake, Where Pageant of Progress Will Be Held. 



