28 



The Rorists' Review 



JULT 21. 1921 



THIS IS NO SUMMER SECRET. 



An outgrown idea is the old-fashioned 

 notion that florists cannot do business 

 in the summer. In the good old days, so- 

 called, the old-time florist figured on los- 

 ing money in July and August, perhaps 

 in part of June and September. Many 

 an old-timer has been heard to express 

 the idea that if he made up before 

 Christmas what he had lost in the sum- 

 mer he was satisfied with the result. 



But the younger generation of florists 

 figures differently. Avoiding a loss in 

 the summer is to pocket the profits of 

 autumn. Why work three months to 

 make up the loss of the three months 

 before f Why not hustle in the summer 

 and at least avoid a loss? Why not start 

 at least even in the autumn and have 

 nine months ' profits instead of six ? 



As a great many florists have figured 

 that there is no special reason for main- 

 taining sales pressure in the summer, the 

 methods employed by George Wien- 

 hoeber, recognized as one of the most 

 astute flower merchants in Chicago, will 

 be one of interest at this time. Mr. 

 Wienhoeber does not purpose to lose any 

 money in the summer; instead, he ex- 

 pects to make a profit. He has found 

 it can be done. One of his methods is 

 open to all observers. Twice a week he 

 runs a 200-line advertisement in the 

 leading newspaper. Examples of the ad- 

 vertisements, reduced to one-fourth the 

 original size, are reproduced herewith, 

 because they are of a character that 

 would improve the business of any first- 

 class florist. The activity in the Wien- 

 hoeber store proves they are improving 

 the Wienhoeber business. And if busi- 

 ness can be maintained in a downtown 

 Chicago flower store in this unprece- 

 dentedly hot summer, business can be 

 maintained anywhere under any condi- 

 tions. Not in fifty years has Chicago 

 had fifty days of such continuously 

 tropical weather as has been the case 

 this summer. If hot weather must neces- 

 sarily destroy the demand for flowers, 

 Chicago florists would be out of busi- 

 ness. But it is not true. Such cooling, 



m 



^ 



^•■ 



A Summer Secret 



In these wilting days, when rooms 

 grow stuffy and uncomfortable, a 

 few summer flowers work a magic 

 chemge of atmosphere. Smart 

 hostesses by the hundreds have 

 discovered this summer secret — 

 and the Wienhoeber shop is their 

 chosen alley in defeating hot 

 weather depression. 



Orders to point* oatslde'Chlcago 

 ar* bandied ibni onr dupatch ■crTic« 



Mumbmr FlorUu Tmttgraph Ati«€imiom 



IElorisi: 



^ Phone RaiuLilfJi 2120 y 



41 SOm WABASH AVE S2 EAST MONKOE ST. 



~ " Bnte at Va^kh . 



George Sykes. 



breezy advertisements as Mr. Wien- 

 hoeber uses are no "summer secret," 

 but they counteract the drooping tend- 

 ency of summer business. 



BUSINESS EMBARRASSMENTS. 



Detroit, Mich. — The assets of the 

 Strand Co., which recently went into 

 the hands of a receiver, have been sold 

 by the receiver to Joseph H. Seaman, 

 who conducts Seaman's Floiral Shop, 

 1253 Washington boulevard. The ad- 

 dress of the Strand Co., which was or- 

 ganized in 1915 by O. C. Strand at the 

 time when he took over the business of 

 Fred A. Ferine, was 49 Washington 

 boulevard. 



Better Than a 

 Lake Breeze 



is one of Wienhoeber's tasteful 

 > assortments of summer flowers — 

 because its freshness endures. 

 Living rooms become more live- 

 able mrough the presence of a 

 few well chosen crisp blossoms. 

 And Wienhoeber's are always 

 well chosen. Surprisin^y inex- 

 isensive, too. 



Onlen to pointa outaide Chioaco 

 are handled tliru car diapatefa aemc« 



M mmitr ilaruai TtUgrapk Atfttmitn 



Ilorist 



Phone Ramiotph 2120 



II SOUTB TABASB AVE S2 t^St MONBOE »?. 

 ma 



"L'ShaiMdSuta 



OBITUARY 



Summer Brings Business to the Florist W^bo Strives for Ita 



George Sykes. 



Florists all over America will feel, 

 when they read the news of the death of 

 George Sykes, that they have lost a good 

 friend and a safe counselor. 



Mr. Sykes, who had been ill for six 

 months, died July 17 at his home, 140 

 North East avenue, Oak Park, 111., of 

 arteriosclerosis. 



Mr. Sykes was born in Halifax, Eng- 

 land, June 5, 1852, so that he had only 

 recently passed his sixty-ninth birthday. 

 He came to the United States about 

 thirty years ago and in 1895 joined the 

 staff of the Lord & Burnham Co., at 

 New York. In him there was an un- 

 usual combination of conservatism and 

 progressiveness. The conservatism and 

 deliberateness of his judgment resulted 

 in the success of everything he under- 

 took, while the progressive qualities of 

 his character carried him steadily for- 

 ward until he became a leader of the 

 Lord & Burnham forces. He sold and 

 in a measure planned and supervised 

 the erection of many of the largest 

 greenhouses and largest greenhouse es- 

 tablishments in the east before he re- 

 moved to Chicago. 



In 1909 the business of the Lord & 

 Burnham Co. in the middle west had as- 

 sumed such proportions that it seemed 

 desirable for the company to establish 

 a manufacturing branch somewhere in 

 that territory. To Mr. Sykes was dele- 

 gated the task of creating the new estab- 

 lishment. Careful investigation led him 

 to choose Des Plaines," 111., as the most 

 advantageous place for a factory and 

 Chicago as the best place for adminis- 

 tration and sales oflBces. He organized 

 the Illinois corporation for the Lord & 

 Burnham Co., which immediately became 

 successful, and has continued as its 

 managing director from its inception 

 until his death. As the business grew he 

 felt the need for other shoulders to carry 

 a portion of the load and drew to his 

 assistance M. C. Wright, a younger direc- 

 tor of the Lord & Burnham Co., who 

 already had made a splendid record in 

 other cities, who became sales manager 

 at Chicago and who has been in charge 

 of the western interests since his chief 's 

 illness. 



While not himself a florist, Mr. Sykes 

 had a keen insight into the problems of 

 the growers. He knew the growers' 

 troubles, their sources of loss and profit, 

 and he was able through his calm and 

 keen judgment to offer many suggestions 

 which went far toward making the 

 business sounder, safer and more profit- 

 able for many a grower. 



When Mr. Sykes found his business 

 moving west he took his family along, 

 establishing his home in Oak Park, one 

 of Chicago's most attractive suburbs. 

 He became a member of Fair Oaks Lodge 

 No. 1006 A. F. and A. M., at Oak Park, 

 and became a Past Commander of Siloam 

 Commandery No. 54, Knights Templar, 

 also at Oak Park. He was a member of 

 Triune Chapter at his old home at Jersey 

 City, and was Past Commander of 

 Salaam Temple, A. A. 0. M. M. S., at 

 Newark, N. J. 



Mr. Sykes is survived by his widow, 

 Mrs. Hannah Sykes, by three sons and 

 two daughters. The sons are Harry W. 



