64 



The Florists' Review 



July 21. 1921 



production and, hardest of all, regard- 

 less of deliveries. 



The first few years the growers had 

 two problems: First, to raise the qual- 

 ity and, second, (luaiitity production. 

 It was difl&eult to do both at the same 

 time, but by "ruthless roguing" it was 

 accomplished. 



Nearly all of the California growers 

 maintain a considerable acreage de- 

 voted exclusively to experimental 

 grounds. The best land is selected for 

 this acreage; it is int(uisively cultivated 

 and generally bears a definite relation 

 to the total acreage under cultivation. 



The Experimental Field. 



It is in this workshop that various 

 strains and varieties of flower seeds are 

 cultured and careful records kept of 

 their behavior, as regards trueness to 

 type, habit, form and color. Advances 

 in varieties are made by plant selec- 

 tions, mutations (natural "selection) and 

 cross fertilization, and the careful ob- 

 server is able to select plants for vari- 

 ous attributes, such as precocity, dou- 

 bleness and variations in color. These 

 selections are carefully grown in the 

 trial grounds. This process of selection 

 continues year after year, with a great 

 number of species and varieties. 



By these intensive methods, always 

 keeping quality as the main object to 

 be attained regardless of cost, we stand 

 l)repared to prove to the whole world 

 that the quality of California-grown 

 flower seeds is second to none. 



Every seedsman who visits our state 

 and inspects the growing crops returns 

 home converted to California flower 

 seeds. This fact is proved by increased 

 orders placed, especially from those 

 who visit California for the first time, 

 and they generally remark that they 

 wish they had started to visit us ten 

 years sooner. 



A trip through the ranches of the 

 large growers cannot fail to impress 

 one with the great care and pains taken, 

 the cleanness of the fields and purity 

 of the strains. 



Germination Figures. 



Added to quality we have another 

 factor that is equally important, strong 

 germination. It is well known that 

 California-grown seeds give a higher 

 germinating test and hold their germi- 

 nation longer than seed grown in any 

 other climate, and this is a big item 

 for seed that has to be carried over. 



Our climate is particularly adapted 

 to the natural curing of seed and we 

 never have to resort to artificial dry- 

 ing. All are now familiar with the 

 quality of the California-grown nastur- 

 tium seed, the bright, clean appearance 

 and hardness of hull. This is caused 

 by our bright sunshine and absence of 

 rain during the harvest period. 



So w^ith quality we also have strong 

 germination, and quality plus germina- 

 tion is a combination hard to beat. 



Making Mixtures. 



Along with" the effort for purity of 

 color, type and form came the problem 

 of mixtures. Mixtures are all grown 

 from formula and we try out many new 

 formulas each year. 



When a perfect blend is obtained the 

 formula is perpetuated and the mixture 

 is made up in exactly the same way 

 each year. All mixtures are grown 

 along these lines and it is necessary to 

 grow a great many varieties of each 



Order Now 



SWEET PEAS FOR WINTER BLOOMING 

 CYCLAMEN, PANSIES, 

 MYOSOTIS, BELLIS, SNAPDRAGON 



SEND FOR SUMMER LIST 



Bulb Orders placed immediately will receive special 

 attention abroad. 



FOTTLER, FISKE, RAWSON CO. 



12 and 13 Panenll Hall Sq., BOSTON, MASS* 



(PAPER) 



Seed Bags 

 Packets 

 Envelopes 



All varieties, for large or small 

 consumers. Write for particulars. 



The Miller Brothers Co. 



PAPER GOODS FOB THK 

 FLORIST OR SEK»SMA^ 



220 High Street NEWARK. N. J. 



The United Bulb Growers, he. 



Sassenheim, Holland 



New York Office, 15 WiUiuM Street 



Wholesale Growers of 



HYACINTHS. 



TULIPS. 



DARWIN TULIPS 



GOLDEN SPUR 



BIC. VICTORIA 



VON SION 

 and other Bulbs 



Cable address: United Balb. Sasseabeiai. 



XXX SEEDS 



Ohlneii« Primrose. mixed, 400 sds., fl.OO; H, EOc. 

 Calceolaria, finest Klant, spotted, mixed, pkt.,60c. 

 Cineraria, large flowering Dwf., pkt., 60c; 'a, 2(k:. 

 Orelamen. Giants, mixed, pkt., $1.00; >a-pkt., 60c. 

 PrlmaiaObconica. Finest Giants, pkt.SOc. 

 Prlmala Malacoldeii, Giant Baby, pkt., 26c. 

 Prlmnla Kewensis, New Dwarf, yellow, 26c. 

 Oiant Pansy, mixed. 6000 seeds. $1.00: >apkt. 60c. 

 Bellis MonHtroHa (Daisy), mixed monsters, 20c. 

 JOHN F. RUPP. Shhremanstcnwn. Pa 



SEEDS 



30-32 Bsrclay Street, NEW YORK CITY 



species some of which have only small 

 sales in separate colors, but which have 

 to be grown to enrich the mixture. 



The California flower seed growers 

 are looking forward to the future, con- 

 fident that quality plus strong germi- 

 nation is a combination hard to beat, 

 one that will hold the California flower 

 seed industry steady in the position 

 which it has attained and which we are 

 holding in spite of foreign competition 

 and low rates of exchange. 



It is only possible to give you a slight 

 idea in this paper as to the work the 



JUST ARRIVED 



FROM GERMANY 



FINEST 



Cyclamen Seed 



WANDSBEK TYPE 



Light and Dark Salmon, Bright Xmas 



Red. Blood Red, Rose Pink, 



Wnite with Red Eye. 



$1.50 per 100; $12.00 per 1000 



If you want good plants, try this seed. 



CCrOLLWORTHCO. 



MILWAUKEE, WIS. 



HEUsERarCal 



MONTPCUERs 

 OHIO, 



Ml( 1 



.,;,;_K'()c)i 

 " si;i 1) 



( ASIS 



Return Envelopes 



Catalogue Envelopes 



Seed Packets 



Brown Bag Filling Machine Co. 



Fitehbars, Mass., U. S. A. 



The Wayside Gardens Co. 



GROWERS OF HARDY PLANTS 

 Shrubs, Bulbs and Scads 



MENTOR, OHIO 



growers are doing in order to give you 

 something better than you have ever 

 received before in flower seeds. You 

 can only realize it by making a visit to 

 California. 



