26 



The Florists^ Review 



July 28, 1921 





Establlslied 1897, 

 by G. L Grant. 



Pabllshed every Thursday by 

 The Florists' Publishinq Co., 



600-560 OaxtoD Bulldlnfr, 



608 South Dearborn St., Ohlcagro. 



Tel., Wabash 8195. 



ReRlstered cable address, 



Florview, Chicago. 



Entered as second class matter 

 Dec. 3, 1897, at the post-ofSce at Chl- 

 caKO, 111., under the Act of March 

 3. 1879. 



Subscription price, $2.00 a year. 

 To Canada, $3.00; to Europe. $4.00. 



Adyertlslngr rates quoted on 

 request. Only strictly trade ad- 

 Tertlsini; accepted. 



RESULTS. 



We give tliem. You get tlii'in. 



We both have them. 



Oo your cu'stoinorH uiKlorstiiiul tloi'ists' 

 tclcjjrapli tlelivcry service ? 'I'lieii why 

 not educate them .' 



If })usiiiess is not all you would like 

 it to be, push and the world will pusli 

 with you, weep and you'll weep alone. 



Xamki) varieties of gladioli of first 

 quality have sold well. Too few of them 

 are seen and too much low-grade mix"d 

 stock. 



Glass manufacturers, fearing an in 

 flux of cheap glass- from Europe, are ask- 

 ing that the duties in the new tariff be 

 raiseil. 



The trade at ('hicago has a new 

 slogan: "Make the summer ])ay. " Mo.st 

 of tho.se who have tried it have found it 

 can be done. 



An empty icebox tunis away business. 

 If a customer finds few flowers in sight, 

 he or she is ajit to think this is not ;i 

 time to buy fiowers. 



Thk eleventh hour is expected to Ite the 

 mos-t productive in the "Every Member 

 get a Member" drive by the S. A. F. 

 It has struck now. Have you signed up 

 your new niemlter .' 



The huge numbers of florists who 

 have turned out for the various state 

 gatherings this month augur a crowded 

 Washington when tlie S. A. F. convention 

 .•issembles three weeks hence. 



Neaiu.V all (iliservers agree that this is 

 one trade in which the industrial depres- 

 sion has not l)een felt ; there has been 

 no unusual slowing up in l)usiness in tliis 

 field which cannot be accounted for by 

 weather and croji conditions. 



1)e.spite the torrid weather in some sec- 

 tions, funeral work seems not so heavy 

 as it is often at this time. As the world 

 progresses in hygiene and health, ther.^ 

 is additional reason for florists jjushing 

 their general sales in summer. 



By a cliauye in jiaragraph 141!t, the 

 new t^ariff will set a duty of forty-five per 

 cent ad valorem on all foliages, whetlier 

 natural or pre] la red. If the American 

 valuation jdan is adopted, imported cycas 

 leaves, ruscus and the like must pay a 

 duty equivalent to nearly half of what 

 such articles cost in the United States. 



Have you written Secretary Jolin 

 Young, 4.'{ West Eighteenth street, New 

 York, for your identification certificate? 

 It will save you a quarter of the regular 

 fare to Washington. 



August 4 and 5 the Kansas State Flo- 

 rists' Association will hold its annual 

 meeting at Topeka. An interesting pro- 

 gram has been planned and a good at- 

 tendance is looked for. 



A WEEK before the S. A. F. gathering, 

 the Canadian Florists ' and Gardeners ' 

 Association will hold a .'{-day convention 

 at Peterborough, Out., August 8 to 10, 

 for which an elaborate program is being 

 prepared. 



Right in the midst of the hottest and 

 driest summer in years the subscription 

 list of The Review is climbing steadily. 

 Most of the new subscribers come as the 

 result of old friends recommending the 

 J taper to beginners in the trade. 



Do you think of a customer as a friend 

 whom you will see again? With that at- 

 titude it is natural to give that courteous 

 interest which makes a chance buyer a 

 regular patron. It is a frame of mind 

 that should be developed in every person 

 in your employ. 



Taking a particular interest in flo- 

 rists' problems, the United States De])art- 

 ment of Agriculture has two men en- 

 gaged in a greenhouse establishment near 

 Philadelphia in investigating methods of 

 exterminating the rose beetle. The de- 

 partment's request for cooperation from 

 other growers, by their giving informa- 

 tion and submitting data, deserves ready 

 response. 



BABY ICE MACHINES. 



Kindly advise if it would pay us to 

 install an ice machine when the ice bill 

 is $5 i)er week. H. & B. — Pa. 



Can any reader answer in the aflirma- 

 tivef What is the name and address 

 of the manufacturer of a reliable ma- 

 chine for refrigerating small display 

 boxes ill retail flower stores? 



GLASS IS SCARCE. 



Men wt'll posted from many years of 

 experience in the window glass business 

 say that it has been many seasons since 

 there was so small a supply of green- 

 house glass in the American market. 

 It is said that a normal stock of win- 

 dow glass of all sizes is 300,000 boxes, 

 but that there are today in the United 

 States not over .">0,()0() boxes of glass, 

 most of it of sizes too large for green- 

 house use. It is said to be extremely 

 difhcult for a dealer to locate any con- 

 sider.-ible quantity of glass of the stand- 

 ard greenhouse sizes and that any sud- 

 den demand would be extremely diffi- 

 cult, if not impossible, to meet. It even 

 will be difficult to supply the small 

 quantities annually called for on re- 

 j)lacenient jobs as autumn ap{)roaches. 



It is said that it is fourteen months 

 since the hand-blowing glass factories 

 have made any window glass, and al- 

 most nine months since the machine- 

 blowing factories have had any consid- 

 erable production. The present indica 

 tions are that the factories will start 

 up in the autumn, manufacturing for 

 stock if there is no demand for im- 

 mediate delivery. It is the consensus 

 in the window glass trade that sooner 

 or later a building boom will develop in 

 this country, that probably it will come 



with startling suddenness, that there 

 are many chances such a demand will 

 catcli the trade without stock and that 

 j)remiums will be bid for early delivery. 

 Greenhouse sizes are a by-product of 

 the window glass industry, being cut 

 from parts of sheets too small or irreg- 

 ularly shaped for window panes. 



HOOVER'S COAL WARNING. 



As the expression of one in position 

 to judge accurately and to form an 

 oi)inion without bias, the warning of 

 Secretary of Commerce Hoover to the 

 j)ublic utilities companies regarding the 

 coal situation should bring a weighty 

 message to greenhousemen who have 

 not yet begun to store their supply for 

 next winter. Mr. Hoover declared: 



' ' There is every indication that there 

 has been undue slackness in the pur- 

 chase of coal, which may accumulate to 

 large demands in the autumn. I am 

 convinced that, due to the general de- 

 j)ression, the prices of bituminous coal 

 at the mines arc not too high at pres- 

 ent. This is, I think, proved by the 

 fact that numbers of operating coal 

 comjianies are making no profit what- 

 ever. 



"If there should be a recovery oi 

 business activities in the autumn, 

 taken in conjunction with the large in- 

 crease in j)ercentage of disabled cars, 

 from five j)er cent to sixteen per cent 

 during the past six months, and the 

 inability of the railways to finance 

 their maintenance, there are possibili- 

 ties of development of a most serious 

 situation as regards coal movement. 



"I cannot but feel that the Interstate 

 Commerce Commission, in the face of 

 warnings they have sent out in this 

 connection, would not be disposed to 

 give any priority in such an event. It 

 seems to me, therefore, to be obvious 

 that the i)ublic utilities companies, 

 both in their own interests and for the 

 jtroteetion of the public, should make 

 early provision for stocks of coal suf- 

 ficient to carry them over a critical 

 period.' ' 



IT'S ALL THE SAME. 



East and west, it 's all the same. The 

 readers of The Review are doing such 

 active business that there is a general 

 shortage of good stock. The demand 

 consumes everything offered. It is the 

 same with the east, the south and the 

 west. Like this: 



W(> iirr iMitiroIy sold out of thp stook nclvcr- 

 tised in The Uovipw. — Henry A. Hester & Son, 

 HiiBerstown. Md,, .Tuly 20. 1921. 



Klin tlie enclosed iidvertlsements until notlfleil 

 to stop, wliiili we Hnp|K)Re will be in about two 

 HPcks. ns we generally sell "everything ad- 

 vertised in The Review in that length of time. 

 — Anderson Kloiai ('o., Ijebnnon, Tenn., July 

 liO. 19L'l. 



I'leiisc <Iisr(intiniie our ad on ferns in the 

 Classifled Section, as we are sold out of good 

 plants for tlie present. — Koopmnnn Bros.. Daveu- 

 iwrt, la., .Tnly 20. 1921, 



Note the wide section of country 

 covered, from extreme east to middle 

 west, and that all three letters were 

 dated the same day. 



If you hear a man complain of the 

 cost of advertising you can bo pretty 

 certain he s])ends a good bit of money 

 elsewhere than in The Review. 



BRIEF ANSWERS. 



C, & S.. 111.— The geranium is Rich- 

 mond Beauty. 



L. X. C' Ark.— The begonia is B. 

 gracilis Prima Donna. 



