40 



The Florists^ Review 



JDI.T 28. 1921 



rangements have been made for several 

 social events, including a trip through 

 the world-famous lift-lock, a theater 

 party and the annual banquet, which 

 will be held on the evening of August 9 

 at the Empress hotel. There will also 

 be a visit to various industries and an 

 afternoon of sport. Both the conven- 

 tion and the trade exhibits will be held 

 at the armories. 



B. Miller, Dufferin street, is erecting 

 new greenhouses. 



The election of oflScers of the To- 

 ronto Betail Florists' Club will take 

 place at the meeting September 12. 



Frank Dunlop is holidaying on Geor- 

 gian bay. Mr. and Mrs. John Dunlop 

 leave August 1 for Georgian bay. 



Mr. and Mrs. J. S. Simmons are at 

 Muskoka. Mr. and Mrs. £. Simmons 

 leave August 1 for Muskoka lakes. 



Some choice gladioli are being deliv- 

 ered in the city and there are some fine 

 window displays, with gladioli as the 

 central decorations. J. J. H. 



PHILADELFHIA. 



The Market. 



The general opinion is that business 

 during July has been remarkably good. 

 July a year ago set a new standard for 

 activity. The indications today, with 

 one week still to hear from, are that 

 this standard will be equaled by the 

 present month. 



To make this market report of value, 

 the fact that good flowers are wanted, 

 even during midsummer, must be 

 strongly emphasized. Fancy, named va- 

 rieties of gladioli, when well grown, 

 bring the top price; they are easy to 

 sell and more could be sold. This is by 

 no means true of the lower grades of 

 gladioli and is most untrue of the 

 mixed varieties. "With asters it is the 

 same way. The grower who produces 

 large flowers in good, clear colors, 

 borne on long, stout stems, commands 

 a ready sale for his product, at a price 

 that excites the envy of the grower of 

 ordinary stock. The wholesalers miss 

 the fine, long-stemmed Russell roses 

 that were a feature here in midsummer 

 a year ago. There are not nearly so 

 many Russell roses grown today, and 

 the proportion of long-stemmed stock 

 is smaller. This is unfortunate, because 

 Russell can be shipped anywhere, with 

 reasonable certainty that it will reach 

 its destination in good condition. This 

 is true of no other rose in midsummer. 



The beginning and close of the week 

 ending July 23 saw an active market. 

 The middle of the week was dull. 

 Gladioli, Easter lilies and asters were 

 the principal flowers. The Pennsylva- 

 nia-grown gladioli are replacing those 

 from New Jersey. The season is about 

 two weeks earlier than last year. The 

 assortment of outdoor flowers is 

 strengthened by new-crop delphinium 

 and by lobelia. Shipping is good for 

 the season. 



Our Chance. 



The general impression among those 

 best qualified to talk about business 

 conditions is that florists have suffered 

 less from the general depression than 

 almost any other industry. In the big 

 business world florists are rated as hon- 

 est, but slow. They are never ready to 

 pay when accounts are due; there is al- 

 ways some good reason why an account 

 due today cannot be paid until tomor- 

 row. Here is our chance to change this 



The Supply of Asters 



is showing; quite some increase, and from now on and until 

 the end of the season, there should be plenty of them to 

 fill all of the orders. As the supply increases, we will have 

 larger quantities to select from, and naturally you can de- 

 pend on a better grade and a better assortment. 



"We can furnish you Good Asters as low as $3.00 

 hundred. 



per 



One of the Best items that we have at the present time 

 is GLADIOLUS. Our growers realize the necessity of 

 having the best varieties, well grown, and we have more 

 good varieties of Gladiolus to offer you this season than 

 we ever had. 



Some of our Rose growers are just coming in with a new 

 crop of RUSSELL ROSES. You can depend on us for the 

 Best Russell Roses coming to the Philadelphia Market. 



We also have a good supply of COLUMBIA. If you are 

 in need of good Pink Roses, we are in a position to supply 

 you. 



No matter what your order consists of, it will always 

 have our best attention, and you can depend on getting 

 the Best Stock the market affords. 



BUSINESS HOURS, 7 A. M. to 4 P. M. 



THE LEO NIESSEN CO. 



Wholesale Florist* 



BraachcK 1201.S-S Rae* St. 



5SSS°S>N PHILADELPHIA 



M«ntlaa The Berlaw when yon write. 



BERGER BROTHERS 



EASTER UUES 



Can ship in bud or bloom. 



GLADIOLI — Peace, America, Mrs. Francis King 



Snapdragons, Delphinium Belladonna, Asters 



OBDER EABLY. PLEASE 



1609 Sansom Street PHILADELPHIA 



CARNATIONS ROSES 



DELPHINIUMS - ASTERS 



FEVERFEW GLADIOLI 



EASTER LILIES 



and all kinds of Greens 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto "The Golden Rule" 1615 Ranstead Street, Philadelphia 



opinion. We are undoubtedly better 

 off, comparatively speaking, than many 

 of our brethren in many lines of busi- 

 ness. Now is the chance to take a step 

 forward in public opinion, by paying 

 our bills when they are due, instead of 



letting them slide or paying with ex- 

 cuses, and prove that we and our busi- 

 ness are worthy of respect. 



Baseball. 



The two games of baseball played 



