July 28. 1921 



The Florists^ Review 



69 





Th« florist* whose cards appear on the paces carryinc this head, are prepared to fin eiders 

 from other florists for looal delivery on the usual basis. 



FOREIGN SECTION 



ENGLAND 



You can 



"Sky It widi 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Uembera 

 F. T. D. 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours* 



notice 



LIVERPOOL 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



37 Rue Lapeyrouse 

 PARIS, near the Etoile. FRANCE 



Liverpool, England 



DINGLEYS. Ltd.. Florists 



SHEFFIELD. ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



MANCHESTER, ENGLAND 



DINGLEYS. Ltd.. Florists 



Tubergen's variety Der Heist is my 

 first choice among the yellows, and if 

 De Graaff's Poggenbeeck is the best 

 blue, Van Tubergen 's Van Hverdingeu 

 takes pride of place among the lemon 

 and white bicolors. The greatest dif- 

 ference between them is in color; for 

 A. van Weel, De Graaff gives us a 

 bronze variety after the type of Thun- 

 derbolt, Hercules and Prince Henry, and 

 J. Weisscnbruch gives a pretty mauve 

 self, both of whicli sliadcs scimu want- 

 ing in the Tubergen strain, as I know 

 it. Those who like Spanish irises must 

 also like Dutch irises. The latter pro- 

 long the season of these delightful flow- 

 ers. For popularity the two may be 

 considered as earlier and later forms of 

 Xijiliium ancestry. The newer strain. 

 Judging by my small t'\])('rii'nco, is 

 mucli more amenable to jiot culture 

 than the older. Every ]iot. whether of 

 l)ullis gi-own in Holland or at White- 

 well, was a show last .\prii under glass, 

 whereas the less said .about the Span- 

 ish varieties the better. Both were 

 treated in precisely the same way, but 

 the results were as far apart as any- 

 thing well could be. T can only put this 

 down to there being sonietliing in the 

 blood of the Dutch wliieli naturally 

 makes the dififercnce. Headers can now 

 sec why I am so keen about them. 

 They come into bloom earlier than the 

 Spanish irises and so prolong the season 



Why the Shoe Horn? 



There is just one more thing about window 

 trimming that I want to get off my chest. It's 

 about putting too much in them. 



Talk to the recognized experts in advertising 

 and they tell you over and over again, that it's 

 a mighty good advertisement that can put over 

 one idea at a time. 



One idea— get that. 



Advertisements are intended to sell something. 

 Our windows are made to sell flowers. 

 But do they? 



Don't they mostly show a collection of things: 

 each one competing against the other for atten- 

 tion? Don't we dilute our windows by filling 

 them so full we fairly have to use a shoe horn 

 to get the last thing in? 



Is it possible in a'^window, any more than in 

 an ad, to put over'so many ideas at once? 



Are too'many of us making our windows set- 

 ting places for flowers; instead of a selling 

 place for the idea of flowers? 



Isn't it so that before you can sell a thing, you 

 first must sell the idea of it? 

 Send in your point of view^ on windows and 

 I'll publish it for the benefit of the craft. 

 Let's help each other all we can. 



New York*8 Favorite Flower Shop 



Fifth Avenue at 58th Street 



of a beautiful race of flowers; they are 

 large and good to look at and they are 

 not so stiff-necked as the Spanish iris 

 when they are grown in pots under 

 glass. 



A Dozen Varieties. 



"The twelve varieties which T am 

 about to mention and brieflv describe 



are all excellent : no one will go far 

 wrong with any of them: Apol, s. 

 white, tinged mauve, f. primrose with 

 U yellow blotch; (s. standards, f.= 

 falls) ; .Jan Both, s, ivory white, f. 

 lemon, with an orange: blotch. In this 

 variety the falls are extra wide. \'oer- 

 man (White Excelsior), s. and f. pure 

 white — the finest "bitf : result o( a 



