Decembek 1, 1921 



The Florists^ Review 



29 



THE RETAIL STORE 



A PAGE OF HINTS AND HELPS 

 FOR THE RETAIL FLORIST 



DON'T PAY EENT. 



When Landlord Plasrs Freeze-Out. 



Florists who conduct business opera- 

 tions in leased buildings under con- 

 tracts requiring their landlords to fur- 

 nish heat will be interested in a decision 

 handed down the other day by the Ap- 

 pellate Court of Indiana, 128 North- 

 eastern Reporter, 454, holding that 

 where the landlord in such a case be- 

 comes so economical in the use of fuel 

 that the tenant is deprived of the com- 

 fortable enjoyment of the premises, 

 there is what the law calls a construc- 

 tive eviction. And when a tenant is 

 constructively evicted he has just as 

 much right to abandon further occu- 

 pancy of the premises and to decline 

 payment of further rent as if he had 

 been actually ejected. 



The court applies the following prin- 

 ciple laid down by the Supreme court of 

 the state in the case of Talbott vs. 

 English, 59 Northeastern Eeporter, 860: 

 "Eviction is either actual or construc- 

 tive; actual when the tenant is deprived 

 of the occupancy of some part of the 

 demised premises and constructive when 

 the lessor, without intending to oust 

 the lessee, does an act by which the 

 latter is deprived of the beneficial en- 

 joyment of some part of the premises, 

 in which case the tenant has his right 

 of election, to quit and avoid the lease 

 and rent, or to abide the wrong and 

 seek his remedy in an action for tres- 

 pass. But in every case of constructive 

 eviction the tenant must quit the prem- 

 ises if he would relieve himself from 

 liability to pay rent. Whether or not 

 he is justifiable in so quitting is a ques- 

 tion of fact for the jury." S. 



COLOB GIVES UNITY. 



Effective window displays are secured 

 in a number of ways. One, not often 

 used by florists, made a particularly suc- 

 cessful showing at the store of Edith 

 V. Walker & Bros., at Louisville, Ky., 

 last week. This consisted of the em- 

 ployment of one color for a number of 

 objects, giving a unity of note, while 

 the flowers, naturally, lent much variety. 

 A deep blue was the color. Vases, rib- 

 bons and pot covers were all of this hue. 

 At the back two large candelabra each 

 held seven large candles, of the same 

 deep blue. This idea is one easily em- 

 ployed by the florist, and it gives those 

 who see the window something to re- 

 mark about, while the display is devoted 

 to the best advertisement florists have — 

 flowers. 



STOKES' STORE SHOWS LATEST. 



There are five doors through which 

 one may enter the new Stokes Floral 

 Shop, at Springfield, Mo. Five entrances 

 mean service and more routes for busi- 

 ness. One door in the rear permits ice- 

 men, expressmen, etc., to deliver their 

 ^oods without eroine clumsilv through 



the salesroom. This arrangement points 

 to cleanliness. But even if an observer 

 enters by the iceman's door, he is im- 

 pressed by another business-getter, 

 genuine decorative beauty. The ob- 

 server decides that the firm's motto, 

 "We Strive to Please," is lived up to. 



Through the illustrations below and 

 on page 28 we are permitted to see the 

 store, first at one of the entrances. 

 Here, as the illustration shows, the win- 

 dow, 6x12 feet and tile-floored, is roomy 

 enough to contain a large display and 

 yet not become cluttered. Through the 

 arched back of this window a glimpse of 

 the interior is permitted. Let us open 

 the door and enter. 



This brings us to a view as given in 

 the other illustration. Here is a roomy 

 salesroom, 20x50 feet. Throughout a 

 delicate ivory finish is used. A floor of 

 red tile with black tile stripes proves 

 harmonious and is scrupulously clean. 

 A glance to the rear shows a group of 

 handsome set-in refrigerators, which 

 separate the oflSce and workroom from 

 the sales or show room. The counters, 

 some with glass sliding doors and some 

 with large drawers, are chosen with an 

 eye to both appearance and practicabil- 

 ity. The cash register, well and central- 

 ly placed, can be used by more than one 

 clerk without conflict and the conse- 

 quent waste of time. In the glass show 

 case to the right-front a line of greet- 

 ing cards is carried. 



The walls of the store stand out dis- 

 tinctly. They, too, are arranged with an 

 eye to more sales. Baskets, plants, etc., 

 stand on the shelves at the top of the 



brick walls, five feet high, which are 

 finished in ivory with black stripes. 

 Back of the refrigerators are the office, 

 12x14 feet, which has French glass win- 

 dows, and the workroom, 20x60 feet. 

 The basement, 20 x 180 feet, is used for 

 storage purposes. 



J. W. Stokes, the proprietor, has been 

 in the business about twelve years. He 

 started in a small way with a tiny 

 greenhouse. His former location was a 

 store 20x24 feet. He has a long 

 lease on the present location and reports 

 an increase in business already in con- 

 sequence of the enlarged quarters. He 

 feels able now to handle decoration or- 

 ders, which before were beyond his fa- 

 cilities. Next year he will add a com- 

 plete line of seeds and bulbs, having pro- 

 vided for them in the equipment of this 

 store. 



GLKNN AND ARMISTICE DAY. 



Regardless of how many pleasing win- 

 dow displays there were at Kittanning, 

 Pa., Armistice day, it is safe to say that 

 J. W. Glenn had one of the most at- 

 tractive. His was a picturesque com- 

 bination that reflected the true spirit of 

 the occasion. 



To the front of his window and on the 

 right was a pretty "Portal of Peace," 

 made of cape flowers. To the left of 

 this reposed a tiny cottage surrounded 

 by a field encircled by a hedge of box- 

 wood. To the extreme right and to the 

 rear of the window nestled an American 

 Legion button, made of immortelles and 

 cape flowers. A tall basket of white 

 mums was included and an American 



la Fittines and Furnishings this Store Is uo to the Minute. 



