30 



The Rorists^ Review 



Dbcsmber 1, 1921 



flag, draped artistically along one side 

 of the window. Over this ensemble hung 

 two mats, upon which were pinned 

 silken poppies. It was a window that 

 drew the crowds and got the business. 



mean that he may accumulate garbage 

 or refuse, and leave it indefinitely on the 

 sidewalk in such a way as to be a men- 

 ace to others making a lawful use of 

 the street. ' ' S. 



SIDEWAI<K BIGHTS. 



That a public sidewalk is primarily 

 designed for the use of pedestrians does 

 not prevent the abutting owner or occu- 

 pant of a flower or seed establishment 

 from making reasonable use of the same 

 in the conduct of his business. His 

 rights arc to be harmonized, as far as 

 possible, with the public right of travel 

 along the walk. But what the Appellate 

 division of the New York Supreme 

 court said in the recent case of Ellis vs. 

 Friedlander, 189 New York Supple- 

 ment, No. 545, concerning obstructions 

 of a sidewalk by a fruit merchant ap- 

 plies to all sorts of business establish- 

 ments: 



"He had a right to make a reasonable 

 use of the sidewalk for the ordinary 

 and necessary purposes of his business, 

 but reasonable use does not mean that 

 a merchant may preempt the sidewalk 

 in such way as to constitute a constant 

 obstruction to pedestrians, nor does it 



DIPLOMATIC FLOWERS. 



The irate wife waiting by night with 

 a potato masher to welcome her belated 

 husband is so frequently the subject of 

 the newspaper comics, movies, etc., that 

 the unfortunate husband, victim of so 

 much adverse advertising, is at a loss 

 to find a "way out." It is a problem 

 that only a florist can master. 



This is how A. Lange, of Chicago, 

 helped a prominent clubman do it. A 

 stag party was to be given and the idea 

 was to get fifty wives to allow their 

 husbands to get away peacefully. Then 

 someone hit on the big idea and a $4 

 bouquet was sent to each of the wives 

 with a diplomatically written note at- 

 tached asking each one to let her hus- 

 band come just for that one evening. 

 With such a thoughtful gift, how could 

 the wives refuse? On the appointed 

 night the husbands were all present, 

 praising the florist who had disclosed 

 the diplomatic voice of the flowers. Try 

 it in your town. 



AHEEN'S AT AKRON. 



The building of new stores ia said to 

 be one of the most reliable indications 

 of progress withii. a trade. In that case 

 there is much evidence of recent prog- 

 ress in this industry. Another new store 

 was opened November 19, at Akron, O. 

 Ahern's new flower shop came into a 

 formal existence that day, at 208 South 

 Main street. About 10,000 cards were 

 passed out in the downtown section of 

 the city, advertisements were placed in 

 three of the local newspapers and an- 

 nouncements were sent to a selected list 

 of prospective "customers, to the effect 

 that a formal opening of the new store 

 would be held. This firm, formerly 

 operating under the name of the Im- 

 perial Greenhouses, at 561 Bowery 

 street, will drop this name and will be 

 known from now on as Ahern's Flower 

 Shops. The opening day of the new firm 

 was a decided success. 



rated with wild smilax and oak leaves. 

 A garden setting was created in the con- 

 servatory, with Japanese lanterns, etc. 

 And a stage setting was carried out for 

 music and singing. Two benches of 

 mums in the pink of condition were a 

 show in themselves. The opening was 

 a hit all around and made many friends 

 for the store. Then, when it was all 

 over, out of appreciation and courtesy, 

 the company ran the following in the 

 paper: 



To till the Rood people of Blue Island Mrs. 

 HenuiR and I wish to express our sincere thanks 

 for all the kind and good wishes extended ns ut 

 the time of tlie formal opening of our new flower 

 store. — William F. Hennig. 



HENNIG'S FORMAL OPENING, 



Just before the formal opening of his 

 new store, William F. Hennig, of Blue 

 Island, 111., ran the following invitation, 

 with an advertising punch, in the local 

 paper: 



ANNOUNCEMENT. 



We extend a hearty welcome to all our patrons 

 and friends to attend the formal opening of our 

 new flower store. Saturday, NoTemher 12. No 

 flowers ^-ill be sold that day. hut we will "Sa.y 

 It with Flowers." Three large and beautiful 

 ferns will be given away absolutely free at tlie 

 opening exhibit. Also 1,000 ooraplimontary tick- 

 ets will be given to those wlio wish to attend 

 the flower show at the .\uditorium hotel. Chi- 

 cago, November 1(! and 17. Those who rannot 

 come otherwise, telephone Blue Island 2.").") and 

 a taxi will call for you anywhere in Blue Island 

 to bring you to our opening. All are welcome. 



This brought the crowd. More than 

 2,000 came. Eoscs, carnations, chrysan- 

 themums and pompons were given away, 

 besides the gifts announced in the invi- 

 tation. The store was beautifully deco- 



INGLESIDE SHOP AT MATTOON. 



Coles county is in central Illinois; 

 Charleston and Mattoon are in Coles 

 county; the Inglcside Flower Shops are 

 in Charleston and Mattoon. Several 

 years ago the store at Charleston was 

 opened. Immediately it achieved suc- 

 cess. So, the first night of November, 

 another store, at Mattoon, was opened 

 by Bertha B. Newby and George Mc- 

 Nutt. It is located in the new theater 

 building. On the opening night roses 

 were given away to all visitors. Finely 

 appointed, with Randall refrigerators in 

 black walnut and all the other fixtures 

 to match, the store is certainly an at- 

 tractive one. It is doing a good business 

 and the proprietors see a fine future. 

 The store at Charleston is also enjoying 

 prosperity. 



VANDERGRIFT'S NEW STORE. 



Vandcrgrift, Pa., is proud of the new 

 store opened November 12 by G. S. 

 Brown & SoVi at 113 Grant avenue. The 

 store is pleasingly outfitted with an at- 

 tractive refrigerator, long white-topped 

 working tables and a suite of handsome 

 wicker furniture, placed conveniently 



for the use of customers. A noticeable 

 feature is a long mirror placed above 

 the refrigerator and tilted at an angle 

 which allows its use by the customer. 

 G. S. Brown & Son have been in the 

 trade for about four years and have full 

 control of the greenhouses formerly 

 owned by the late Mrs. Mary CrisWell. 

 The business has been increased about 

 400 per cent in the last three years and 

 now, in spite of the current hard times, 

 is doing a good business. 



SOLDIER'S EMBLEM. 



"To honor his memory, something 

 most beautiful; therefore, something in 

 flowers." That is the one thought and 

 single sentiment of relatives and ac- 

 quaintances when that soldier member 

 of the family dies. And now that each 

 day brings to port the bodies of many 

 soldiers who gave their lives overseas, 

 it is brought impressively to the mind 

 of the florist that his is the responsi- 

 bility of making the token of memory 

 fittingly beautiful. He realizes that it 

 is well to know as much about the actual 

 making of the pieces as possible. 



When the American Legion, at 

 Marysville, Kan., wanted to remember 

 fittingly one of the members who had 

 passed away, a committee asked the 

 Fisher Floral Co. to design the token. 

 And Floyd E, Sims, of that company, 

 devised the combination flag and Amer- 

 ican Legion emblem shown on page 31, 

 The American Legion design is made by 

 using a star that fits inside of a wreath. 

 In this particular case an 18-inch wreath 

 was used. The star is made of yellow 

 immortelles, the rest of the flowers in 

 the design being red, white and blue. 



RESTRICTING RETAIL CREDIT. 



Credit is in a large measure an imper- 

 sonal term. What it is, what it can do, 

 how it may be used and abused, have 

 been left largely to the student and are 

 not apprehended properly by the grant- 

 ors and receivers of credit generally. 

 Credit is largely symbolic. It is a prom- 

 ise exchanged for a value. It isn't of 

 itself a value, but is founded upon and 

 represents value. Though the promisor 

 or receiver of a credit may be perfectly 

 well qualified to protect it according to 

 promise, yet technically and properly 

 credit should always be supported by a 

 value in existence. The abuse of credit 

 arises frequently from the removal of 

 the underlying value or the pivoting of 

 several credits on one value. In the pro- 

 duction of basic commodities, in the 

 fabrication of these basic materials, in 

 the transferals from manufacturer to 

 wholesaler and from wholesaler to re- 

 tailer, credit should follow the value 

 and be extinguished with each trans- 

 feral. 



These reflections bring the National 

 Association of Credit Men to the point 

 of questioning seriously the giving or 

 asking of credit for commodities that 

 are intended for immediate consump- 

 tion. The foodstuffs and supplies, con- 

 ceivably including flowers, entering the 

 household and designed for immediate 

 consumption are not the proper basis for 

 credit, states J. H. Tregoe, secretary of 

 the organization, and whenever credit 

 13 founded upon them, there a risk at- 

 taches over and beyond the personal 

 abilities of the buyer to protect his 

 credit obligations. "Too much credit 

 may real y prove a curse," says Mr. 

 rregoe, "It has, many, many times, I 



