114 



The Florists^ Review 



Decbmbiib 1, 1921 



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I Pacific Coast Department 



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Portland, Ore. — Frank N. White has 

 just purchased the greenhouse and prop- 

 erty which was leased by Frederic 

 Southworth. Mr. White plans to go into 

 the florists' business. 



Portland, Ore. — P. J. Kersten plans to 

 go into business here. He formerly 

 resided at Devils Lake, N. D., where he 

 operated greenhouses. He sold them be- 

 fore coming to Portland. 



LOS ANGELES, CAL. 



The Market. 



Thanksgiving found the market well 

 supplied with all kinds of stock, and a 

 more than unusually big season will be 

 necessary to clean up everything. But 

 wholesalers and retailers all say that 

 there has been a big improvement dur- 

 ing the last week and are looking for- 

 ward to its continuance. Poinsettias are 

 arriving in better shape than they have 

 ever been before, for this holiday, the 

 flowers being finely colored and the 

 foliage hard and of the kind that lasts 

 well over long distances, when shipped. 

 It looks like a remarkable season for 

 these popular flowers. Heather is now 

 arriving in better shape and, by Christ- 

 mas, will be in full beauty. Everything 

 points to a banner demand for this crop, 

 which is so useful for long-distance 

 work during late winter and early 

 spring. Callas are in, these, too, being 

 earlier than usual. Roses are now at 

 their best and both supply and demand 

 are distinctly encouraging to those up- 

 to-date growers who have increased 

 their greenhouse space and built new 

 ranges. It shows again that the demand 

 is always increasing for the best stock. 

 Violets are much improved and shippers 

 say they are getting through to desti- 

 nation in good shape. Pompons are in 

 oversupply, for, while the local demand 

 is good, there are too many of these 

 grown in the territory looking to Los 

 Angeles for supplies and, in conse- 

 quence, the shipping demand is soon 

 filled. Valley is coming through regu- 

 larly to the market. Orchids are scarce. 

 Sweet peas, and small flowers generally, 

 are about equal to the demand, which is 

 never great during the mum season, but 

 this season will soon be over. All classes 

 of decorative stock, such as cherry, Cali- 

 fornia holly and the various conifers 

 used for roping, are freely shown and, 

 as everyone seems busy, the demand also 

 must be good. English holly is already 

 selling and at a good price. 



Various Notes. 



In his now nursery at El Monto, Geb- 

 hart Prcchtl is most successful with 

 yellow callas and has grown extra fine 

 stock this season. Owing to the sub- 

 irrigated nature of the soil, no actual 

 watering is needed after planting, and 

 thus the rotting of the bulbs, after be- 

 ing cut up for propagation, is avoided. 

 Transvaal daisies also do well with him 

 there, and he has an extra fine collec- 

 tion. 



Large shipments of heather in pots 

 have been made to Florida from the 

 nursery of Roy F. Wilcox & Co., at Mon- 

 tebello, Cal., and by the time these lines 



appear, the cut stock will also be ready. 

 Another two and a half acres are to be 

 planted to this popular crop this season, 

 and as it is new land and the stock to 

 be planted is fine, the results should be 

 satisfactory. A fine breadth of Erica 

 regerminans is in full beauty there now, 

 as well as acres of E. melanthera in the 

 usual splendid condition as sent out by 

 this firm. The kentias in the large lath 

 houses are fine and the whole place is in 

 excellent order and well worth a visit. 

 Mr. Wilcox is still being asked for 

 copies of the excellent booklet he gave 

 away as a souvenir of the big show, 

 entitled "Just Readin' and Thinkin'." 

 Walter Armacost & Co. report a 

 greatly improved condition in business 

 all around, especially in the shipping 

 end. The lower price at which cyclamens 

 have been billed by this firm this year 

 has led to an enormous business in these 

 favorite plants, and tiro demand for 

 other pot stock is phenomenal. This firm 

 has purchased the entire cut of heather 



grown by H. R. Richards, at Montebello, 

 Cal., and shipments of the earlier stock 

 went out last week. There will be, ow- 

 ing to the earliness of the season, a 

 large supply of first-class stock for 

 Christmas and already the orders are 

 piling up for future delivery. 



A full line of baskets and supplies, 

 well displayed, is a feature at the Wall 

 street store of the E. C. Amling Co., 

 where business is reported good. 



S. Murata & Co. had an increased 

 force for the Thanksgiving trade, and 

 all hands were kept busy. Some extra 

 fine poinsettias were noted here. 



The new store of the Schafer Floral 

 Co., on Sixth street, is one of the most 

 attractive in the neighborhood. Good 

 stock and plenty of it is being well dis- 

 played here. To make such a good show- 

 ing and obtain such good business in so 

 short a time is a credit to all concerned. 

 Mr. Schaffer is also a pretty busy man 

 at his nursery on Figueroa street. 



A notice of the death of Anton Miller 



CALIFORNIA 



Flowers and Greens 



OF ALL KINDS AT 



LOWEST MARKET PRICES 



PACKED RIGHT 



L. A. FLORAL COMPANY 



Thm Houam of Quality and S«rviem 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Write for Special Fricoa 



Mention The Rerlcw when yon write. 



THEY SHIP WELL 



We mean the 



VIOLETS 

 ROSES AND CARNATIONS 



Our stock is the finest coming to this market and our growers were never 

 in better shape than this season. 



Our packing methods insure good results and our prices are right on all 

 classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Ezpariancad Shippers in California 



WE NEVER MISS 



Mention The Review when you write. 



