34 



The Florists' Review 



IJKCEMBKU 8, 1021 



Example of Masonic Emblem in Flowers. 



rocofjiii/.c ;is ;iii cjiylc. So simplicity as 

 wi'll as attractivciicss iiuist bo kept in 

 mind wiuMi mai<inf> uj) tlicsc di'siyns. 



The crown an<l cross, tlic iMnbltMii of 

 tlie CommaiKliTV, or Kiiij;iits Ti'mi>lMr. 

 is ono }ilac(' wlierc a required color is 

 necessary. TIic cross slioiild be in red. 

 Tlie crown is intt'ndcil to be of <;old, so 

 yellow would be ,ip|iropriate, if it is 

 ))ossil)le to (ditaiu yooil yidiow flowers. 

 The words, "In Hoc Sij^iio Vinces,'' 

 slioidd be i)!aced in the floral design with 

 the cross ami crown, but are not abso- 

 lutely essential. 



The Mystic Shrine, 



The Shriners' emblem represents a 

 scimitar, from which is liunij two tijr<'i' '« 

 claws in the shape of a crescent. The 

 two claws are connected by a keystone 

 carrying a s)ihinx 's li(\-id. From the key- 

 stone is hung a star. There is no re- 

 quired color scheme for this emblem. 

 As it re]iresents tiger's claws, white or 

 cream-colori'd blooms could be used to 

 good ofTect for that ])art of the design. 

 The scimitar is of steel, so white would 

 be apjiropriate for that jiortion. The 

 star might be of yellow blooms, to rep- 

 resent g(dd. However, any color scheme 

 which ajipeals to the florist is ;illo\vable. 

 The sjihinx's head, of course, will be ex- 

 tremely (iiflicult to re]iroduce, so the 

 keystf)n(\ with a mixture of any sort of 

 flowers, will be amjjly suflicient for that 

 part of the emblem. The word ' ' India 

 on the design in the illustration is snper- 

 flous in a floral ])iece, as it is the name 

 given to a Itody of Shriners in a particu- 

 lar locality. It is unhecessary. 



The Eastern Star, 



The star in the illustration is the 

 emblem of the Eastern Star. Colors are 



necessary in this design. Each point of 

 the star is of a specified color. The five 

 r(dors are blue, yellow, white, green and 

 red, arranged around the points of the 

 stai' in the order named. The star 

 shouhl .always be resting on the white 

 |)oint. This (lesign is often made with 

 two of the star's ]ioints set on a base. 

 This is not the acceptetl design; the 

 white point should always supjiort the 

 star. The pentagon forms the middle of 

 tin? star. No figures or words are neces- 

 sary on this ilesign, just the pentagon, 

 with the live colored points of the star. 

 The letters ' ' F A T .\ L " may be used 

 and placed anywhere in the design. They 

 may he ]daced one in ea<di ])oint of the 

 star, starting with the letter "F" in 

 the blue jioint. They may be jilaced 

 along each siile of the ])entagon, with 

 tlie iettei- "F"' at the to|i of the figure. 

 There are a great many other de- 

 sIlius, one for thtit ]iarticular di\isioii 

 of M.asons in each town, one for each 

 degi'ci' in the consistory, etc., but the 

 einldems given here are the most com- 

 mon, and the others will be called for 

 so rarely that few florists will ever 

 h.axe occasion to reproduce them. Hence 

 space is not taken to d(>scribe them 

 liere. 



BUSINESS THROUGH HOTELS. 



Sjienijing Thaiiksgi\ing time in a hot(d 

 is condiii-ixe to thoughts of home anil 

 the liome-f(dks. Thanksgiving time is 

 honu'time. And every person away 

 trom home wants those at home to 

 know he is mindful of them. Goodman 

 A: Knudsou, of Kenible's Flowers, ^lason 

 ("itv, la., apjireciating the foregoing, 

 |ilaiined to suggest a way this year for 

 those at hotels to get in touch with home. 

 Accordingly they placed the ftdlowing 



invitation in every room in every ho;.] 

 at Mason City: 



Tliiirsda.v Ix ThaiiksKiviiiK day. It is one , ,y 

 <in which we arc jileascd to tjather with frii- ,i's 

 Hnd loved ones to ccnifut iiioro closely the i is 

 that bind. 



IJut to you who are not pennitted to >jc n 

 home on this oc<>ahiou this fellowship is not i v. 

 Kible and, no doulit, those at home miss yon ;is 

 niMcli as you miss them. 



We want to help you "(ill the gap" that i .s 

 iK-tween you and .your loved ones by sendinK II n, 

 a messuKe that will cheer them and yoiif!- f 

 Vou can do this with a message of flowen- ^< 

 in no other way. 



Tlirough the Florists' Telegraph Kelivery A^ i^ 

 <'iation, of whi<-h we are memliers, we can 

 range to have your flower orderH delivered u .- 

 where lu this country, by telegraph, within a I w 

 hours. 



Our store at 108 North Federal avenue — j t 

 across the park — will be ojjen until 12 m. The v 

 day for the accounnodation of our patrons ; m| 

 we trust that we may ))e able to serve you ali i;.- 

 with the rest. 



Wishing you and yours a thankful Thaiii -• 

 giving, we are 



Yours very truly, 



tloodnian & Knudsou 



Several orders were directly traceahio 

 to these cards, states Frank C. Gool- 

 man. Though the number was not large, 

 it is to be remembered that neither is 

 Thanksgiving one of the heaviest flower 

 days. Mr. Goodman thinks that if some 

 such cards were got out by the F. T. I>. 

 or S. A. F., through their publicity 

 bureaus, so that florists could purchase 

 them at low cost iu quantities, this 

 would be an effective and protitahlr 

 form of sales production. 



■WHERE DISTANCES ARE LONG. 



In the stretches of the mountainous 

 northwest, florists are few and far he 

 tween. In that district, telegraph de- 

 livery service is not what it is in the 

 thickly populated states, because the:-'' 

 are few florists to whom one may teh 

 graph an order. So, in place of the 

 telegraph company, the express corn- 

 l)any and the postal service are called 

 upon to Ciirry the flowers to distant 

 towns. 



For that reason the Butte Floral Co.. 

 at Butte, Mont., found it opportune 

 to cooperate with the American Rail- 

 way Express Co. in its ''I'erfeet Pack- 

 age Month," held during November. 

 The firm made a striking window dis- 

 play by placing at the back one of the 

 big posters which the American R;iil 

 way Express Co. used in all cities of the 

 country, bearing the slogan, "Make thi-- 

 city's record 100 per cent," and syn; 



Masonic Keystone Design. 



