Dkckmbkr 8, 1921 



The Florists^ Review 



35 



bolizing freight and ox|iress shipments 

 by locomotives drawing trains and ex- 

 pressmen busy at a station platform. 

 About the window were jiaekages done 

 up in the form in which tlie Butte Floral 

 Co. sends flowers to towns in that state 

 where there are no florists. Slogan cards 

 at either side of the window emphasized 

 the message of the display. One of them 

 bore this statement, ' ' The Butte Floral 

 Co. specializes in good packing. They 

 deliver their flowers to towns a thou- 

 sand miles from Butte." Bunches of 

 chrysanthemums and carnations, palms 

 and ferns, together with branches of oak 

 leaves, gave the window an appropriate 

 November setting. 



Concerning the express company's 

 campaign and the florists' participation 

 in it, Philo H. King, secretary-treasurer 

 of the Butte Floral Co., says: 



"The 'perfect package' campaign put 

 on by the American Railway Express Co. 

 should interest every individual, we be- 

 lieve, as the losses every year due to 

 improper marking and packing of pack- 

 ages amounts to millions of dollars, and 

 naturally this is a heavy burden, as the 

 final result is that the public pays tho 

 bill. 



"If every florist will do all he can to 

 educate the public in marking and ])ack 

 ing shipments, wc believe it will not only 

 prove of great benefit to the public, but 

 to the florists' business as well." 



BOSTON RETAILERS PROTEST. 



In protest against the sciiiug at retail 

 at the wholesale markets, the following 

 resolutions were passed at the last meet 

 ing of the New England Ketail Florists' 

 Association: 



Whcrcns tlio Huston wIkiIcs.iIo in;irk(>ts ar.- 

 opfiicd ti> tlic iiiiblic roi- rotitiliiiK llow.-rs: 



Wliert'iiN siiid mlioii luis liccii duly autliorizi'd 

 l>,v tlie directors of said iniirkcts; 



Wlicrciis said action Is ruiiions to tlio retail 

 tlowcr trudo cf New England and a nu-iiaee l<. 

 the entire structure comnieroializinK flowers, lx)lli 

 morally and financially, 



Kesolved. tliercfore", tliat the New Eut'laud 

 Itetail Florists' Association collectively, and its 

 nienihers individually, protest such ai-tion of di 

 rectors of said markets as ajiainst the principles 

 of Justice and against all interests of the flowir 

 husiness represented by growers, wholesalers and 

 retailers; 



Kesolved, therefore, that a coinniitlc<' lx> em 

 IMjwered to rei)resent this on-'anizatiiui, whose 

 members pledge full support to take immediate 

 ^Htiou to remove this meiuice. 



New Kngl.iiid Ketail Florists' Assn. 



Charles F. Hoyle. Pre-,: 

 Klijali S. Corney, Sec'y. 



The committee drtifting the resolution 

 and signing it, in addition to the oflicers 

 of the association, wtis composed of .loliii 

 O'Brien, chairman; William I'eim, Carl 

 Heckcr, Charles F. Boyle and Sydney 

 Hoffman. 



FOOTBALL IN A WINDOW. 



Max Zaller, of the Spaiuii'v Flower 

 Shop, Toledo, O., knows the value of 

 hitching his business to the stars. This 

 year he selected the football stars, with 

 Ure.'tt advertising results. Scott and 

 ^\aite are two high schools in his city 

 and every year the rival teams tdasli. 

 On the day of the battle the public is 

 alive with football fever. Mr. Zaller 

 capitalized the city-wide interest in the 

 clash by arranging a window rife with 

 the cntluisiasiii of the day. 



It was a footljall window aiiniMJ at tin' 

 'ootballites. In the center was an exact 

 •"ejiroduction of a gridiron, with chalk 

 'narks and small figures in exact forma- 

 tion. On the sidelines s;it and stood 

 tiny spectators in the bleachers. High 

 school pennants added life to the scene. 

 and colorful mums in the liackground 

 added the finisliiiiK touches aiKl sii;:- 



Insignia of the Order of the Eastern Star in Flowers. 



;^ested the apjirojiriateuess ot Imying 

 mums. This window made a loucliilown; 

 to such an extent that the Blade weeklv 

 jihoto news showed a view of tlie dis])lay 

 at the Princess theater- -]>ot(Mit ad\er 



t isill;'. 



HIRSCH'S ADVICE, 



To bring his store to the notice of 

 South side p:itroiis, Henry M. Hirs<-li. 

 H'.y.i Fast Forty-sixth street, (Miicago, is 

 sending out jiost cards to a selected mail 

 ing list. His latest message, hcaileil 

 ■'December," retids as follows: 



"•111. Dan rujiid. tell me, I pray. 

 Why don't .vou shoot an arrow my wa.\ ? 

 -Soother year has almost pa--sed 

 .Villi >iill a liarhelor I am rhissed." 



I'.iii I'liiiid smiled anri said, "Ijisteii to me. 

 The uirl worth «'hlh' must be «on. you see. 

 S.i .'o lo llirsch .ind try his powers; 

 Ib'll v> ill her for you. if you 



■S.-iv ir w itii Flowers.' " 



MILWAUKEE. WIS. 



The Market. 



Tliiii' w.is ;i large cut of chrysanl lie- 

 niMiiis in !lie niarUet Tlianksgiving, more 

 lii.in ill |ii'e\ic>iis years. There is still 

 a l.iroe cnl of lute \ariefies ;ind also 

 ]ioni|:oiis coming in. There lias been .'i 

 lai'oe snp]ily of ciirnat ions, roses and 

 I'aper Whites in the market, which have 

 lieeii ni:iteri,'lll\- .-ifTected bv ilie l;ite sM|i 



|ily of cliiys;nit henunii^. lint as soon as 

 the chrysantheniums are out of the miir- 

 ket. no doubt prii-es will ;idv.ince on the 

 (it her \ :iriet ii's of stoc k. 



Various Notes. 



'I'lie I'Idrisfs' ('lull held its nionthly 

 iiieelili;; Thursday. Deceinbei- 1, at 

 <"liarles Meager 's establishineiit. Charles 

 .Menoer ereeted a 7iew store, with greeu- 

 lioiise in connection, during the summer 

 months, which Was reatly for the open- 

 iuj; in time for the florists' December 

 meeting. The new store is well fitted up. 

 It is finished in white tiline and white 

 eii.iineled fixtures. The workroom is 

 conveniently locjited in the rear of the 

 store. .\lso the conser\alory ftices the 

 street. This niiikes ;i line showing, and 

 is .-ittractive iilso from the outside. The 

 oreeiihonses ;ire well stocked with plants 

 and the new store should attract con- 

 siderable trade. The meeting was well 

 attended and refreshments were served. 

 There was iilso the election of officers. 

 Alfred Locker, ot tin A. I.orker iV Sons 

 <'o., Wauw;itos;i, Wis., was elected jiresi- 

 dent; Charles Meiigir, vice ]iresident ; 

 •lames Lixitigston, t re.asuier, and Fu- 

 t;ene Oestreicher, secretary. Two trus- 

 tees were elected for a period of two or 

 thre- years Chtirles Menger, Sr., and A. 

 IJeinhardt. The new president is one of 

 our young and ;icti\ .■ iininliers-. ;nid the 



