36 



The Florists^ Review 



December 8, 1921 



club should have a jirospcrous year. The 

 next meeting will be held at the new 

 establishment of the Holton & Ilunkel 

 Co. 



The Ilolton & Hunkel ('o. moved into 

 its new establishment December 1. This 

 store is well equij)i)ed and conveniently 

 arranf^cd to liandle the business. The 

 firm has installed a new ice machine, 

 doing away with the old-fashioned ice- 

 box. The new location is on the corner 

 of Milwaukee and Oneida streets. 



There was no venison lunch served 

 this fall, as C. C. Pollworth was unable 

 to make his annual trip to the woods. 



(Ifop liiowii vciiiod Koldcn yellow; habit, strong 

 Kiowi'i'. siiiKlo leaf, hioiid. 



Ijii'liociittlt'jii Mount Krilliiint. — PareiitiiKe: 

 I>. C. I^iiniinosa x Ij. C. (ioldcn Oriole; di'scrip- 

 tion: St-pals and petals, citron yellow: Up, 

 Scofleld purple, edge fringed while; throat, 

 striped Rol'len yellow; habit, strong grower, 

 single leaf long and thin. 



John Young, Sec'y. » 



AMERICAN CARNATION SOCIETY. 



SOCIETY OF AMERICAN FLORISTS, 



Plant Registration. 



Public notice is hereby given that the 

 Julius Roehrs Co., of Kutherford, N. J., 

 offers for registration the plants do- 

 scribed below. Any person objecting to 

 the registration of these plants or to the 

 use of the proposed names is requested to 

 communicate with the undersigned at 

 once. Failing to receive objection to 

 the registration, the .same will be made 

 three weeks from date of December 2, 

 ]921: 



Cattleyn Momoria Itoehrs I,owo. — rarontage: 

 Cattlcya I'rinoe E<iwanl x Cattleya auroa; de- 

 scription: Sepals and petals, pale oelier salmon; 

 lip. briglit aster purple crested white; throat. 



Plant Registration. 



The following plant registrations have 

 been reported: 



ISetty June; parentage, AVhite Wonder x Mrs. 

 C. AV. AVanl; color. Ward pink; size, three and 

 one-fourth inches and up; early, free and con- 

 tinuous bloomer; easy to i)ropagate and grow; 

 few si)lits: best we ever had in this class; regis- 

 tered by A. Jablonsky, Olivette, Mo. 



Olivette; parentage, AVhite Enchantress x Tiea- 

 ron; color, white, with pink strii)es and markings; 

 size, three and one-fourth Indies and over; Bea- 

 con liabit, but no splits; not ipiile so early, but 

 continuous bloomer Ihrougliout the season; best 

 we ever liad in tliis class; grows well in the 

 tleld; registered by A. Jabh>nsky, Olivette, Mo. 



A. F. J. Baur, See'y. 



FLORISTS' HAIL ASSOCIATION. 



The Florists' Hail Association will 

 levy its thirty-fourth assessment Janu- 

 ary 1, 1922. This assessment will be 

 due February 1. Since the annual meet- 

 ing of the association, last August, ap- 

 proximately 1,000,000 scjuare feet of 

 additional glass has been insured. 



ODCN LETTEta^^ DEADEIiB 



IS THIS AN INFRINGEMENT? 



Wiiilc some florists may look upon the 

 slogan adojited by jewelers, "Gifts that 

 Last," as directed against flowers, I do 

 not think that the jewelers h:id any 

 intention or thought of discrediting the 

 use (if flowers as gifts. I believe, too, 

 tii.'it most of the florists Avill apjirovc of 

 it as fair com])etitiou in advertising, 

 wliicli will do our business no liarm. 



But this kind of ;id vert ising does hurt : 

 "Say It with Furniture — Flowers Die!" 

 This advertisement was ))laced con- 

 spicuously in the displ;iy window of a 

 retail furniture store downtown. The 

 sign measured aljout 8xl() inches, Avith 

 2-inch lettering. I consider this not only 

 an encroachment ujioii the slogan of the 

 florists, but a tresj)ass ujion honest busi- 

 ness methods. Such ;ul\iTt ising as tliis. 

 if used by other tiniis, will not only 

 cause the money already- spent on our 

 slogjin to have been disbursed in v;iin, 

 but will destroy the flower trade as well. 



1 am not a retailer, but a grower for 

 the trade; yet Avliat hurts the retailer, 

 hurts me. Such matters as this are dis- 

 tasteful, to say the least, and I think 

 they should be ni]>]ied in the bud. 



The name and address of the furniture 

 store disjilaying this piece of advertis- 

 ing is the Boyer-Sheridan Co., 211 South 

 Second street, Evansville, Ind. I hope 

 this notice Avill come to the attention of 

 tlie ofHicers of the S. A. F., in order that 

 this organization can take such action 

 as its officers see fit. I suggest that a 

 letter be sent to the above firm, explain- 

 ing to its directors the injury such ad- 

 vertising A\-ill do to our business. The 

 owners of this store inav not be entirelv 



to blame. It may be the thoughtlessness 

 of a display card Avriter or advertising 

 man. In either case, howcA'er, I hope 

 that this variety of advertising docs not 

 spread. Carl H. Gantner. 



A "MUM POISONING" CURE. 



I am enclosing a formula Avhich has 

 proved beneficial in many skin trouljle 

 cases, most ]ih.'irmacists being con- 

 A-ersant with the ])rescripfion. I'ossibly 

 this one may prove to be the right ])ana- 

 cea for "mum poisoning," as mentione<l 

 in The Review for November 17. The 

 formula is as follows: Calamine, one- 

 half ounce; zinc oxide, one-half ounce; 

 glycerine, one ounce; carbolic acid, 

 tliiity dro])s; lime water, four ounces, 

 a lid ruse w;iter, enough to make eight 

 • unices. ir. li. Gulbertson. 



COAL ASHES O. K. 



As I li;id glass to clean, I tried the 

 coal ashes as recommended on ))age 32 

 of The Review for Xovcmber 10 and I 

 Avant to say that it is fine. It did a good 

 job and certainly it is sufficiently in- 

 exiieiisive. I hope that otliers will try 

 it. Susan Margrave. 



LEADING ORCHID GROWER. 



In the digest of the address of George 

 W. Butterworth, Framingliam, Mass., 

 given before the Gardeners' and Flo- 

 lists' Club of Boston, November 15, 

 which appeared in the Novem1)er 24 is- 

 sue of The Review, Mr. Butterworth 

 was quoted as making the following 

 statement: "I should say the place of 

 Thomas Young, at Boundbrook, N. J., 

 stands second to the Dale Estate in 



quantity grown and perhaps a little 

 ahead in quality." 



The following correction of this state- 

 ment is made by Mr. Butterworth: "In 

 regard to tlie comparative sizes of the 

 orchid ranges of the Dale Estate and 

 of Thomas Young, Jr., the comparison 

 is corrected and amplified as follows: 



DALE ESTATE. 

 Ten houses, 25x115 feet; two houses, 25x125 

 feet; containing (15,000 plants. 



THOMAS YOUNG, JR. 

 Four houses, 25 and 30x500 feet; nine houses, 

 15 anci 25x250 feet. 



""Ckis places the Young range ahead 

 of the Dale Estate for quantity." 



G. W. Butterworth. 



MAKING THAT SUGGESTION. 



How often the florists' salesmen hear 

 these Avords repeated, "Oh, something 

 distinctive, expressive and suggestive of 

 this or that thought, or appropriate for 

 this or that occasion"! These words 

 are the salesman's opportunity; they re- 

 veal a mind which is inviting sugges- 

 tions. It is often easy to offer sugges- 

 tions, but to offer the thing most fitting 

 for the occasion or demanded by the 

 situation, and thereby render a serv- 

 ice which builds business, is not a trick 

 of the mind, but a science of the trade. 

 The human mind is more susceptible to 

 sight than it is to sound; therefore, the 

 easiest and most satisfactory method of 

 bringing your suggestions before your 

 prospective customer is to place before 

 him an illustration of the vision in your 

 OAvn trained and informed mind. Such 

 pictures give the untrained and unin- 

 formed mind a chance to function after 

 knowing the facts, permitting it to make 

 a more rapid and more satisfactory de- 

 cision. Then, too, the customer can see 

 just how the work is going to look and 

 hoAv much it will cost him before he 

 makes an agreement, thus eliminating 

 the disagreeable surprise of having to 

 pay a bill larger than that which he had 

 anticipated. The illustration on page 

 37 shows a design frequently made, a 

 horseshoe, cxpressiA'c of success, made 

 by Otto Kastle, 6416 South llalstcd 

 street, Chicago, photographed just be- 

 fore it was delivered to the purchaser. 

 Some florists haA'e a collection of photo- 

 graphs of their own Avork to shoAV cus- 

 tomers; others prefer to use a A'olume of 

 illustrations specially prepared for that 

 purpose. 



GROWING CHRISTMAS CACTI. 



I haA'e a fine, big Christmas . cactus 

 ])lant, full of buds and ready to bloom. 

 For tlie care of this cactus I should like 

 to get full cultural directions — how to 

 feed, the best soil to use, the time re- 

 quired for resting, etc. Would it be all 

 right to put the plant under the bench 

 Avhen the resting stage is at hand? Does 

 the ])]ant require any Avater? What is 

 the best time for potting the cuttings? 



G. H.— Ill, 



Contrary to general .belief, epijiliyl- 

 liims, or zygocacti, as botanists now- 

 class most of them, in common Avitli 

 other cacti, must not be rested severely 

 under glass. Outdoors they will stand 

 prolonged droughts, but it is different 

 under artificial conditions. In winter 

 keep epiphyllums moderately, but not 

 dusty, dry. They are commonly called 

 Christmas cacti and lobster cacti and 

 are useful, pretty and satisfactory flow- 

 ering plants, doing particularly Avell un- 



